Final Report of Advertising
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PREFACE
I was lucky to get an opportunity to work in HUL Bhopal. Analysis of
Advertising & Sales Prootion Plays iportant role in HUL! "arketing
Strategy & Sales Prootion helps in achieves its goals.
#he first section deals with Analysis of Advertising & Sales Prootion in this
section! I have given a $rief conceptual e%planation to Advertiseent. It
contains the definition! iportance & $enefits of Analysis of Advertising &
Sales Prootion.
#he second section of y report deals with a Introduction a$out HUL A$out its
activities and operations! Products & Services ! etc. this section attepts to give
detailed inforation a$out the copany and the nature of its functioning.
Advertising prootes idea! goods and services. Although ost advertising is
designed to help sell goods! it is $eing used increasingly to further pu$licinterest goals.
Advertising is identifia$le with its sponsoring authority and advertiser. It
discloses or identifies the source of opinions and ideas.
'rgani(ations have now started reali(ing that the Advertising prootes idea!
goods and services. Although ost advertising is designed to help sell goods! itis $eing used increasingly to further pu$lic interest goals.
Advertising is identifia$le with its sponsoring authority and advertiser. It
discloses or identifies the source of opinions and ideas. is the only way to
increase organi(ational efficiency in ters productivity! )uality! profits and
$etter custoer orientation.
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Analysis of Advertising & Promotional
A!ERT"S"NG
0
C#APTER NO$%
"NTRO'CT"ON
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#he word ?Advertising has its origin fro a Latin word ?Adventure which
eans to turn to. #he dictionary eaning of the word is ?to announce pu$licity
or to give pu$lic concerned to a specific thing which has $een announced $y the
advertiser pu$licity in order to infor and infl(en)e t*em +it* t*e ideas
+*i)* t*e advertisement )arries.In $usiness world the ters in ainly used
with reference to selling the product of the concern.
#he advertising! as 6ones defines it is @a sort of achine ade ass production
ethod of selling which suppleents the voice and personality of the individual
salesan! such as anufacturing the achine suppleents the hands of the
craftsan.@ It is thus a process of $uyingsponsoridentified edia space or tie
in order to proote a product or an idea. 3ro a careful scrutiny of the a$ove
definition! the following points eerge
Advertising is a paid for and hence coercial in nature. #his any sponsored
counication designed to influence $uyer $ehaviour advertising.
Advertising is nonCpersonal. Unlike personal selling! advertising is done in a
nonCpersonal anner through interediaries or edia whatever the for of
advertiseent DSpoken! written or visualE. It is directed at a ass audience and
not directed at the individual as in personal selling.
Advertising prootes idea! goods and services. Although ost advertising is
designed to help sell goods! it is $eing used increasingly to further pu$lic
interest goals.
Advertising is identifia$le with its sponsoring authority and advertiser. It
discloses or identifies the source of opinions and ideas.
Advertising thus is
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*. Ipersonal
1. A counication of ideas.
0. Aied at ass audience
9. By a paying sponsor.
#he two fors of ass counication that are soething confused with
advertising are pu$licity and propaganda. If we eliinate the eleents of the
@paying sponsor@ D#he paid re)uireentE we would have the eleent of
pu$licity left 3or pu$licity is technically speaking! advertiseent withoutpayent. In a siilar anner. If we eliinate the re)uireent of an @identified
sponsor@! the resulting counication is propagandistic.
It is iportant for us to ephasi(e that advertising ay involve the
counication of ideas or goods of service. Fe are all aware that advertisingattepts to sell goods and services. But we ay overlook the ore iportant
fact that it often sells ideas. Advertising ay persuade with inforationG it ay
persuade with eotion ore fre)uently! it endeavours to persuade with soe
i%ture of $oth.
,- Ele)troni) edia
Advertisers use two types of edia to reach target consuers over the airwavesG
radio or #.7.
,A- Radio /
Advertisers using the ediu of radio ay also $e classified as ,ational or
Local advertisers. #he radio is a proinent vehicle of advertising in our countryand accounts for a large su of the total advertising $udget.
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#he radio serves principally local rather than national or large regional arkets.
"any sall advertisers use the radio. So do soe large organi(ations.
Fhen #.7. $ecae a factor in the advertising scene! soe industry o$servers
felt that radio advertising ight $ecoe insignificant or even disappear. #his
has not $een so! for radio operators have responded to the challenge $y offering
prograes that features usic etc. which appeal to local audience consuers
have responded very favoura$ly to this approach. "oreover #7 does not have
uch coverage in our country.
,B- Television /
Late in India! a growing class of advertising edia has $een the #7. In our
country! coercial advertising on #7 is severely liited $ecause $roadcast
tiings are only in the evenings. #he #7 is a uni)ue co$ination tiing of
sight and sound and achieves a deeper ipact than the other edia do. #his is
particularly advantageous for advertisers whose product re)uire deonstration.
#7 advertising offers advantage of ipact! ass coverage! repetition! fle%i$ility
and prestigious. In our country not everyone has a #7 setG therefore it does not
reach everyone. "oreover! in rural India where 8
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#he print edia carry their assages entirely through the visual ode. #hese
edia consist of newspapers! aga(ines and direct ail.
,A- Ne+s0a0er /
A si1a2le s*are of t*e total advertising 2(dget is s0ent on advertising in
ne+s0a0ers.,ewspapers in our country virtually reach ost of the hoes in
the cities. Since newspapers are local! arketers can easily use the to reach
particular arkets. #his selectivity is easily rigorous. Soe are in the twelveC
hour range. 3ro the viewpoint of the advertiser! newspaper offers several
advantage! they are local in content and appeal and provide opportunity for
direct counication $etween a product and its local dealers or distri$utors.
Because newspapers supply news! they offer an atosphere of factual
inforation and of currency that ay $e favoura$le for soe advertising
situations. Advertisers can reach a very $road audience through newspapers
which offer great fle%i$ility. #he advertisers ay choose the specific area to $e
covered and the advertiseent can $e placed in newspapers at very short notice
as copared with other edia.
,B- aga1ines /
"aga(ines are also ean of reaching different arket! $oth original and atinal
and of general and specific interest. An organisation ay approach national
arkets through such pu$lication as Business India! 3aina! Sportsweek! India
#oday! Business Forld and 3ilfare. Soe arketers divide their arket on
the $asis of such varia$le as age! educational level and interest aga(ines.
"aga(ines are divided into those parts that serve $usiness! industrial consuers!
ladies! sports etc. #he diversity of aga(ines is treendous. Soe offer news or
together @:eneral Interest@ content to huge audience. 'thers are highly
specialised! technical or even e%otic. In general! aga(ines offer advertiser the
opportunity to reach highly selective audience.
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#he priary advantage of aga(ine advertising are selectivity of arket
targetsG )uantity reproduction long lifeG the prestige associated with soe
aga(inesG and the e%tra service offered $y any pu$lications. #he )uality of
aga(ines reproduction is usually high. /onsuers soetie keep individual
copies for long period of tieG reread the or pass the on to other. Soe
aga(ines have prestige value. #he arketer can cover national or large
regional arkets at a low cost per contract Dper individual reachedE. "aga(ines
generally offer highC)uality printing of advertiseent.
,iii- O'TOOR AN TRANS"T E"A
,A- O(tdoor Advertising /
'utdoor advertising involves the use of sign and $illC$oards! posters or displays
Dsuch as those that appear on a $uildings wallE and electric spectacular Dlarge!
illuinated! soetie aniated sign and displayE. #he arketers ay purchase
$ill$oards on the $asis of showings. A showing indicates the percentage of the
total population of a particular geographic area that will $e e%posed to it during
one onth period. #he highest showing is *++. Here the nu$er of $ill$oards is
would attract appro%iately 5+ of the local population a$out 1+ ties during
a onth. Sings are usually saller than $ill$oards and are erected and
aintained $y the arketer rather than $y the advertising edia.
#his for of advertising has the advantage of counication )uick and siply
ideas of repetition and of the a$ility to proote products that are availa$le for
sales. 'utdoor advertising is particularly effective in etropolitan and other can
use this ediu to $ring the products to the attention of consuers or to
reaining the of the product! while they are on shopping trips or area
disposed towards shopping. Advertisers ay utili(e this ediu to
econoically reach a large ass of people or sall local arkets.
,B- Trans0ort Advertising /
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#ransport advertising appears on the inside or outside of ta%is! $uses! railways
and other odes of passenger transportation. "arketers ay use transit
advertiseent to attain high e%posure to particular groups consuers on theory
way to and fro work and tourists. -epeat e%posure is possi$le for a aority of
the people in our country use pu$lic transport $asis. #ransport advertising is
useful in reaching consuers at an advantageous point which they are
e$arking on a shopping trip. #his ediu is a low cost ediu.
SALES PROOT"ON
According to the Aerican "arketing Association! Sales Prootion consists of
those arketing activities other than personal advertising and pu$licity that
stiulate consuer purchasing and dealer effectiveness! such as displays shows
and e%positions! deonstration and various nonCrecurrent selling efforts not in
the ordinary routine.
Sales prootion activities are ipersonal and usually nonCrecurring and are
directed at the ultiate consuers! industrial consuers and iddleen. #hese
activities tend to suppleent the advertising and personal selling efforts.
4%aples of sales prootion are free product saples! trading staps! store
displays! preius! coupons and trade shows. 3or any organisations!
including the arketers of food! toys and clothing! store displays are an
iportant sales prootion device. isplay e%poses the prootion essages to
consuers at the tie and place of purchase. Such e%posure is especiallyiportant for ites that are $ought on ipulse. ,uerous consuers products
are purchased in stores that use selfCservice selling ethodJs. "arketers of such
ites need effective display in order to distinguish their products fro those of
their rivals.
P'BL"C"T3
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Pu$licity is a eans of prooting the ass arket and is siilar to advertising!
e%cept that it is free! is found in the editorial portion of news edia and pertains
to newsworthy events. #he ost coon type of pu$licity are news release
Dalso know as press releaseE! photographs and feature stories. "arketers have
less control over the nature of the pu$licity that their organisation and products
receive than they have over their advertising! personal selling and sales
prootions essages. Upon receiving a news release! for instance! the editor or
$roadcast station prograe director ay choose to throw the release in the
waste paper $asket! change the hording! or print or $roadcast it in the original
for. #he disposition of the news release is entirely in the hands of the edia
and cannot $e dictated $y the arketer. Pu$licity ay $e negative as well as
positive. Soe products and $rands have received $ad pu$licityG for e%aple
cigarettes! wings! artificial sweeteners have $een $randed unsafe or unhealthy in
the pu$licity which they would rather have done without. "any a copanies
and trade association officials attept to develop favoura$le working
relationships! with the edia in order to iniise $ad pu$licity. #hey reali(e
that such counications to the pu$lic ay have every adverse ipact upon
the iage of the organisation.
PERSONAL SELL"NG
Personal selling consists of persons to counication $etween the sales persons
and their prospects. Unlike advertising! it involves personal interactions
$etween the sources and the destination. Advertising ais at grouping the
shotgun approach! while personal selling ais at individuals the right approach.
Sales persons are in the position to tailor their essages according to the uni)ue
characteristics of each prospect. 3urther! $y o$serving and listening! sales
persons receive iediate feed$ack on the e%tent to which their essages are
getting across. If feed$ack indicates that the essage is not getting across! the
sales person ay )uickly adust it or the ethod of its presentation.
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Personal selling ay $e a very intense eans of prootion. /onsuers can
easily leave the rooCduring a #7 coercial! ignore a store display. #he ost
effective ethod of prootion pro$a$ly is to have sales person provided that
the organisation has sufficient funds. #he ost effective ethod of prootion
pro$a$ly is to have sales person call upon every target consuers! for any
institutions! especially those that appeal to the ass arket! this would $e
terri$ly inefficient. As a result! they eploy ass arketing techni)ues such as
advertising! personal selling is very iportant in industrial arketing.
P'BL"C RELAT"ONS
"arketers engage in pu$lic relations in order to develop a favoura$le iage of
their organisation and products oin the eyes of the pu$lic. #hey direct this
activity to parties other than target consuers. #hese @other@ include the pu$lic
at large la$our unions! the press and environental groups. Pu$lic relations
activities include sponsoring! lo$$ying and using prootion essage to
persuade e$ers of the pu$lic to take up a desired position. #he ter pu$lic
relations refers to a firJs counication and relationships with the various
sections of the pu$lic. #hese sections include the organisation custoers!
suppliers! share holders! eployees! the governent! the general pu$lic and the
society in which the organisation operates. Pu$lic relations prograe ay
higher $e foral or inforal. #he critical point is that every organisation!whether or not it has a forali(ed Dorganised! prograe! should $e concerned
a$out its pu$lic relations.
A!ERT"S"NG EFFECT"!ENESS
Advertising is an art not a science. 4ffectiveness of which cannot $e easured
with a atheatical or epirical forula soe advertisers argue that
advertising efforts go to waste! $ut every advertiser is keenly interested in
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easuring or in evaluation of ad. 4ffectiveness. #esting for the effectiveness of
ad. will lead advertiseent testing ust $e done either $efore or after the ad has
done in the edia. It is of two types! pretesting which is done $efore the ad. has
$een launched and one is referred to as cost testing which is done $efore the ad.
has $een launched and one is referred to as cost testing which is done after
launching the advertising capaign. #he $asic purpose of advertising
effectiveness is to avoid costly istakes! to predict the relative strength of
alternative strength of alternative advertising strategies and to increase their
efficiency. In easureent of ad. effectiveness feed $ack is always useful even
if it costs soe e%tra e%penditure to the advertiser.
Sales$Effe)t /
/ounicationCeffect advertising research helps advertisers assess advertisingJs
counication effects $ut reveals little a$out its sales ipact. Fhat sales are
generated $y an ad that increases $rand awareness $y 1+ and $rand preference
$y *+K
AdvertisingJs sales effect is generally harder to easure than its counication
effect. Sales are influenced $y any factors $esides advertising! such as the
productJs features! price! availa$ility and copetitorsJ actions. #he fewer or
ore controlla$le these other factors are! the easier it is to easure advertisingJs
effect on sales. #he sales ipact is easiest to easure in directCarketingJs
effect on sales. #he sales ipact is easiest it is to easure in directCarketingsituations and hardest easure in $rand or corporateCiageC$uilding
advertising.
PROGRESS TESTS
#hese assess the various stages of $uyer awareness! preference! $uying intention
and the actual purchase in relation to ad. effort. #hey are called sales effect
tests.
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eas(ring Sales Res0onse to Advertising /
#hough increase in sales in the true easure of advertising effectiveness! in
reality it is difficult to easure the increase that is due to a particular
advertiseent. It is rather difficult to correlate the response in sales with the
advertising prograe. However! a few ethods have $en discalled in the
following paragraphs which are generally used to easure the sales response to
advertising.
T*e Neta00s et*od /
#he ter ,etapps has $een fraed fro the ter netCadCproduceCpurchases.
#his ethod! which has $een developed $y aniel Starch and Staff copany!
re)uires the easureent of $oth readers and nonCreaders who purchased and
who did not purchase the $rand under investigation. #he netapps ethod is
useful in the relative easureent of the salesCeffectiveness of various
advertising approaches. But the ethod is su$ect to a high level of false
reporting and open to interviewer $ias. "oreover! we have considered
advertising influence as the only factor which results in a purchase. #here ay
$e! and often are! other varia$les which affect purchases.
Sales Res(lts Tests /
#he additional sales generated $y the ads are recorded! taking several routes.
Past Sales $efore the ad and sales after the ad are noted. #he difference is
attri$uted to ad ipact.
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/ontrolled 4%perient In e%periental arket! any one eleent of arketing
i% is changed. It is copared with the sales of another siilar arket. #he
eleentJs presence o$servance is a reason for difference in sales.
Instead of two arkets! the e%perient can $e carried on the two groups of
consuers.
#he inventory audit is dealers inventory $efore and after the ad is run.
Attit(de Tests
#his is an indirect easureent of the postCtesting effects of ads on attitudes
towards the advertised product or $rands. #he change in attitude as a result of
advertising is assessed. #he assuption is that favoura$le attitude towards the
product ay lead to purchases.
"ost ads are designed to either reinforce or change e%isting attitudes. Anattitude is a favoura$le or unfavoura$le feeling a$out a product.
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*5
C#APTER NO$%
COPAN3
PROF"LE
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"ntrod()tion to #'L
Hindustan Unilever Liited DHULE is IndiaJs largest 3ast "oving /onsuer
:oods /opany! touching the lives of two out of three Indians with over 1+
distinct categories in Hoe & Personal /are Products and 3oods & Beverages.
#he copanys #urnover is -s. *8!510 crores Dfor the financial year 1++; C
1+*+E
HUL is a su$sidiary of Unilever! one of the worlds leading suppliers of fast
oving consuer goods with strong local roots in ore than *++ countries
across the glo$e with annual sales of a$out 9+ $illion in 1++; Unilever has
a$out 51 shareholding in HUL.
Hindustan Unilever was recently rated aong the top four copanies glo$ally
in the list of M:lo$al #op /opanies for LeadersN $y a study sponsored $y
Hewitt Associates! in partnership with 3ortune aga(ine and the -BL :roup.
#he copany was ranked nu$er one in the AsiaCPacific region and in India.
#he ission that inspires HULJs ore than *5!+++ eployees! including over
*!9++ anagers! is to help people feel good! look good and get ore out of life
with $rands and services that are good for the and good for others. It is aission HUL shares with its parent copany! Unilever! which holds a$out 51
of the e)uity.
O(r vision
Unilever products touch the lives of over 1 $illion people every day O whether
thatJs through feeling great $ecause theyJve got shiny hair and a $rilliant sile!
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keeping their hoes fresh and clean! or $y enoying a great cup of tea!
satisfying eal or healthy snack.
A )lear dire)tion
#he four pillars of our vision set out the long ter direction for the copany O
where we want to go and how we are going to get there
Fe work to create a $etter future every day
Fe help people feel good! look good and get ore out of life with $rands
and services that are good for the and good for others.
Fe will inspire people to take sall everyday actions that can add up to a
$ig difference for the world.
Fe will develop new ways of doing $usiness with the ai of dou$ling
the si(e of our copany while reducing our environental ipact.
FeJve always $elieved in the power of our $rands to iprove the )uality of
peoples lives and in doing the right thing. As our $usiness grows! so do our
responsi$ilities. Fe recognise that glo$al challenges such as cliate change
concern us all. /onsidering the wider ipact of our actions is e$edded in our
values and is a fundaental part of who we are.
Brands
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Food 2rands
HUL is one of Indias leading food copanies. 'ur passion for understanding
what people want and need fro their food C and what they love a$out it C
akes our $rands a popular choice
Broo4e Bond 5 Roses
Playful $anter! a little ischief! serious conversation theres no tie for
young couples like the tie spent sharing a cup of 0 -oses.
Anna0(rna
Partnering with the o in nurturing her dreas! Annapurna Atta is aied at
helping her provide wholesoe tasty nutrition to her faily.
Red La2el
Indias favourite cup of tea! the great taste of -ed La$el $rings people closertogether and strengthens relationships.
*=
http://www.hul.co.in/brands/foodbrands/3Roses.aspxhttp://www.hul.co.in/brands/foodbrands/Annapurna.aspxhttp://www.hul.co.in/brands/foodbrands/RedLabel.aspxhttp://www.hul.co.in/brands/foodbrands/RedLabel.aspxhttp://www.hul.co.in/brands/foodbrands/Annapurna.aspxhttp://www.hul.co.in/brands/foodbrands/3Roses.aspxhttp://www.hul.co.in/brands/foodbrands/3Roses.aspxhttp://www.hul.co.in/brands/foodbrands/Annapurna.aspxhttp://www.hul.co.in/brands/foodbrands/RedLabel.aspx -
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Broo4e Bond Taa1a
Brooke Bond #aa(a lifts e and unshackles y ind! allowing e to see and
reali(e possi$ilities.
Ta6 a*al
Brooke Bond #a "ahal is an e%clusive selection of teas for the discerning
consuer.
Bru
4k cup Bru aur ood $an ae
7issan
Fith Qissan! good food is loved not shovedR
*;
http://www.hul.co.in/brands/foodbrands/Taaza.aspxhttp://www.hul.co.in/brands/foodbrands/TajMahal.aspxhttp://www.hul.co.in/brands/foodbrands/Bru.aspxhttp://www.hul.co.in/brands/foodbrands/Kissan.aspxhttp://www.hul.co.in/brands/foodbrands/Kissan.aspxhttp://www.hul.co.in/brands/foodbrands/Bru.aspxhttp://www.hul.co.in/brands/foodbrands/TajMahal.aspxhttp://www.hul.co.in/brands/foodbrands/Taaza.aspxhttp://www.hul.co.in/brands/foodbrands/Taaza.aspxhttp://www.hul.co.in/brands/foodbrands/TajMahal.aspxhttp://www.hul.co.in/brands/foodbrands/Bru.aspxhttp://www.hul.co.in/brands/foodbrands/Kissan.aspx -
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7norr
Qnorr helps failies ake eal ties special! nutritious! tasty and healthy.
7+ality 8all9s
A good honest scoop of daily pleasure.
Li0ton
Lipton has a range of vitality teas that truly encopass the goodness of tea.
#ome )are 2rands
HUL has a diverse portfolio of $rands offering hoe care solutions for illions
of consuers across India.
1+
http://www.hul.co.in/brands/foodbrands/Knorr.aspxhttp://www.hul.co.in/brands/foodbrands/KwalityWalls.aspxhttp://www.hul.co.in/brands/foodbrands/lipton.aspxhttp://www.hul.co.in/brands/homecarebrands/ActiveWheel.aspxhttp://www.hul.co.in/brands/foodbrands/lipton.aspxhttp://www.hul.co.in/brands/foodbrands/KwalityWalls.aspxhttp://www.hul.co.in/brands/foodbrands/Knorr.aspxhttp://www.hul.co.in/brands/foodbrands/Knorr.aspxhttp://www.hul.co.in/brands/foodbrands/KwalityWalls.aspxhttp://www.hul.co.in/brands/foodbrands/lipton.aspx -
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A)tive 8*eel
Active Fheel de @"ehnat se Aa(adi@ 3reedo fro painful & tiring laundry
Cif
/ifC the $est cleaner to let you shine.
Comfort
#he worlds largest fa$ric conditioner $rand.
ome:
#he sheer power of oe% $leach gives you the confidence you need!
eradicating all known gers.
1*
http://www.hul.co.in/brands/homecarebrands/ActiveWheel.aspxhttp://www.hul.co.in/brands/homecarebrands/Cif.aspxhttp://www.hul.co.in/brands/homecarebrands/Comfort.aspxhttp://www.hul.co.in/brands/homecarebrands/Domex.aspxhttp://www.hul.co.in/brands/homecarebrands/Rin.aspxhttp://www.hul.co.in/brands/homecarebrands/Domex.aspxhttp://www.hul.co.in/brands/homecarebrands/Comfort.aspxhttp://www.hul.co.in/brands/homecarebrands/Cif.aspxhttp://www.hul.co.in/brands/homecarebrands/ActiveWheel.aspxhttp://www.hul.co.in/brands/homecarebrands/Cif.aspxhttp://www.hul.co.in/brands/homecarebrands/Comfort.aspxhttp://www.hul.co.in/brands/homecarebrands/Domex.aspx -
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Rin
-in provides ?$est in class whiteness which is deonstra$le.
S(nlig*t
Sunlight is a color care $rand
S(rf E:)el
:iving your kids the freedo to get dirty and e%perience life! safe in the
knowledge that Surf 4%cel will reove those stains
!im
/reated in *==5! the 7i $rand is still innovating and using the agic of
natural ingredients to create un$eata$le results over a hundred years late
11
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Personal )are 2rands
'ur personal care $rands! including A%e! ove! Lu%! PondJs! -e%ona and
Sunsilk! are recognised and love $y consuers across India. #hey help
consuers to look good and feel good O and in turn get ore out of life.
Avian)e
Aviance ena$les woen actuali(e their uni)ue potential through e%pert
custoi(ed $eauty solutions.
A:e
A%e with Best uality 3ragrance
LE!ER Ay(s* T*era0y
L474- Ayush ais to help a new generation of Indians rediscover everyday
health and vitality through custoi(ed Ayurvedic solutions.
10
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Bree1e
Bree(e! with the goodness of glycerine gives soft! fragrant and sooth skin.
Clear
,ew /lear with 4ssential 'ils! guarantees Tero dandruff and leaves your hair
feeling fa$ulous.
Clini) Pl(s
/linic Plus is Indias largest selling shapoo and has won the trust the illions
of failies across India.
Close(0
19
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3reshness that $rings you /loser
ove
ove stands for real $eauty. All around the world! ove is aking real woen
feel ore $eautifulR
Fair & Lovely
"ore than 0+ years ago! a uni)ue $rand was $orn. Frapped within a hu$le
lavender tu$e! it went on to $ecoe the Forlds ,o.* 3airness crea.
#amam
Holistic skin care e%periences perfected over the ages to deliver healthy!
$eautiful skin
15
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La4me
Lake is an ally to the Indian Foan and inspires her to e%press her uni)ue
$eauty and sensuality. #hus! ena$ling her to reali(e the potency of her $eauty.
Life2(oy
Life$uoy is availa$le in ultiple variants in soaps and specialist forats such as
li)uid handwash! catering to the entire faily.
Liril
Awaken! and enliven your senses with a Liril $ath.
L(:
Lu% $elieves in passion for $eauty. It continues to $e a favorite with generations
of users for a sensuous e%perience of lu%ury.
1
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18
C#APTER NO$%
OB;ECT"!E
OF ST'3
-
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OB;ECT"!E OF T#E ST'3
PR"AR3 OB;ECT"!E
#o study the Analysis 'f Advertising & Prootional In HUL.
#o know a$out the iportance of Advertising & Prootional in HUL.
SECONAR3 OB;ECT"!E
#o find out the custoer satisfaction regards HUL.
#o find out the Awareness of /ustoer a$out Products in HUL.
1=
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1;
C#APTER NO$%