Group 4 Strategy

8/8/2019 Group 4 Strategy

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Group 4Santanu Biswas - PGPM508_04Varun Jha - PGPM508_15Prakash PM - PGPM508_26S Venkatasubramanian - PGPM508_39

Puneet Taneja - PGPM508_51


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Strategy to manage industry environment.Do we really need it?

ChainingFranchisingMerger

S curve growth

Identify customersStrategic choices

Proliferation

Pricing gamesIndustry rivalry Integrations

StrategiesLeadershipNicheHarvestDisinvest

Introduction

Growth Maturity

Decline


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Strategy in Fragmented IndustriesLarge no. of small and medium sized companies. Eg. A local real estate industryor a restaurant industry

y

Focused strate y eeded

y Consolidation is the key y Ch ai i : Restaura t c h ai s a d Discou t store c h ai s.

E Relia ce Freshy

Fra ch isi : Quick expa sio .E . cDo aldsy Horizo tal er er: Less competitioy I ter et:

E . ebay


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Strategy in Embryonic & Growth Industries

N e r cts, i eeri c ies, r istrib ti ch els, hi h r ctic sts

y S c rve gr th

y Ty es f c st ers

y ach c st er has ifferent nee s

y C eting f r ass ar et is the ey

Inn vat rs

arly a te

rs

arly aj rity

Lateaj rity

Laggars


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C ustomers in Pharma industry


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Relative Adva ta e

C omplexity

O serva ility

C ompati ity

rial a ility

C ompleme tary

Strategic C hoices in growing industries

?

?

?

?

?

?


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Strategy in mature industriesSmall num er of large companies; t eir actions affect one anot er y Adopt ame t h eory to i crease profitability y Deter pote tial e tra ts

y Product proliferatio : H industan Lever y Predatory prici : R eliance Infocomm CDMA andsetsy Limit prici

y Reduce i dustry rivalry y Follow it-for-tat strate y i setti prices: P epsi & Cokey

Take price leaders h ip: Th e H industan T imesy No -price competitio i t h e form of market pe etratio (Lays), product

developme t(I tel), market developme t(Na o) a d product proliferatioy Follow a coordi atio strate y: J et & Kingfish er


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Strategy in declining industriesF alling Demands, intense competition

y Leaders h ip strate y y Pick up market s h are of compa ies leavi i dustry y A ressive prici a d marketi to build market s h arey Acquiri establis h ed competitors: J et & Sah ara deal

y Nich e strate y: C o ce trate o areas w h ere dema d is stabley Harvest strate y: C ut all i vestme ts i t h e decli i se me ty

Divestme t strate y: Sell t h e compa y before decli e be i s.E . Air Decca


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Thanks

Group 4 Strategy

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