OMNITEL PRONTO ITALIA

SUBMITTED BY:

Amit anil kharche

Chhavi Singh

Deepak kumar verma

Jegan s

Raghunath j

Waichale Swapnil ram

We listen to you

Objective

To increase the market share to 5.52% by concentrating on segment – service sensitive of prospects, monthly cost segment of rejectors.

Market Share Expansion

Current market penetration: 7.5% Expected market penetration EOY: 8.2% Expected market share of 1st time

consumers: 35% Expected market share of Omnitel:

5.52%

LIBERO

Delivering value to customers wanting liberation from monthly fees

Target population: Middle class people (mainly in smaller

town) Rejectors : Monthly cost segment Prospects: Service segment

Early adopters looking for low fixed costs Personal users: Peak Charge and Fixed cost

segment

Reasons for LIBERO not initiating a price war

Consumer research: Dissatisfaction among consumers w.r.t fixed monthly costs

TIM concentrating on high-end consumers positioning mobile phones as status symbol Untapped potential market of middle-class

consumers Cannot afford to compete with TIM on

lower tarrif-rates, hence price innovation required