Group 1 Seth Schulz, Daniel Lujan, Jacob Martin
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Transcript of Group 1 Seth Schulz, Daniel Lujan, Jacob Martin
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Group 1Seth Schulz, Daniel Lujan,
Jacob Martin
Chapter 8Strategic Management in Action
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The International Environment8.1Important aspects of
International Environment◦Legal-Political Environment◦Economic Environment◦Cultural Environment
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Legal-Political EnvironmentLegal-Political environment in the U.S.
is stable◦ Slow changes, legal and political
procedures are well established, laws governing actions of individuals and institutions are fairly stable
Other Countries are different◦ Deutsche Bank’s assessment of global
political risk categorizes countries into different stability categories such as maximum, high, moderate, low, and failed states
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Legal-Political Environment cont…Maximum stability
◦U.S., Spain, Japan, Germany, Australia
Low stability◦Bosnia, Nigeria, North Korea
Failed state◦Haiti, Sudan, Somalia
Countries will low stability levels face greater uncertainty and strategic threats
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Economic EnvironmentImportant factors
◦Currency exchange rates Timing of conversion is crucial
◦Inflation rates How fast are prices for products and
services rising◦Tax Policies
Some countries more restrictive than others
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Cultural EnvironmentNational culture – values and attitudes
shared by individuals from a specific country that shape their behavior and their beliefs about what is important◦ Global Oil Company
Employee productivity in Mexico plantsOnce strategic managers are familiar
with the opportunities and threats found in the international environment, they can begin to look at strategies for doing business internationally
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Cultural Environment cont…Two frameworks for assessing a
company’s culture◦Geert Hofstede – Five dimensions
Indivdualism vs.. Collectivism – degree to which people in a country want to act as individuals or as members of groups
Power distance – measure of the extent to which a society accepts that power in institutions and organizations is distributed unequally
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Cultural Environment cont…
Uncertainty avoidance – degree to which people tolerate risk and prefer structured over unstructured situations
Achievement vs. Nurturing – degree to which a country values assertiveness and competitiveness versus relationships and concern for others
Long term vs. Short term orientation – measure of a country’s orientation toward life and work
◦ Global Leadership and Organizational Behavior Effectiveness (GLOBE) Ongoing investigation of cross-cultural leadership
behaviors and focuses more on the managerial and leadership implications of cultural differences
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Cultural Environment cont…Nine dimensions
◦Assertiveness, future orientation, gender differentiation, uncertainty avoidance, power distance, individualism/collectivism, in-group collectivism, performance orientation, and humane orientation
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International Strategic Decisions 8.2Multicountry Approach – an
organization’s strategies vary according to the countries in which it does business. ◦ Based on developing a differentiation
advantage◦ Products are tailored to fit customer tastes
and preferences◦ Marketing and distribution are adapted to
local customs and cultures◦ Competitive actions are chosen to fit the
unique circumstances of the market
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International Strategic DecisionsGlobal Approach – strategies are
basically the same in all countries in which the organization does business◦ Designed to help develop a low cost
advantage◦ More emphasis on globally integrating
operations rather than on local market responsiveness
◦ Products have minor variations but emphasizes coordination between functions and business units and more sharing of capabilities, competencies, and technologies across the functions and units
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International Strategy AlternativesWhen a company decides to
expand into other countries, it has several alternatives to use◦Exporting – organization makes
producs in its home country and transports those products to other countries
◦Importing – selling products at home that are made in another country
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International Strategy Alternatives cont…
◦Licensing – an arrangement in which a foreign license buys the rights to manufacture and market a company’s product in that country for a negotiated fee
◦Franchising – company sells franchisees in other countries limited rights to use its brand name in return for a lump sum payment and a share of the franchisee’s profits
◦Direct Investment – organization actually owns assets in another country
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International Strategy Alternatives cont…Born global firm – an organization
which chooses to go international from founding
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•Small Business•- Independent business having less than 500 employees.
Entrepreneurial Venture--pursue opportunities, are characterized by innovational practice and growth and profitability as their main goal
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Why are they important.Job Creation
◦Small business provide up to 80% of all jobs
Number of New Start ups◦Due to the evolving markets
Innovation ◦Creating, changing experimenting,
transforming and revolutionizing
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Planning (Value??)Lies more in doing (the process
itself) than formalizing a plan.
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External analysisImportance of information, exploit new idea and
competitive advantagesChanges in the market (customer
needs, demographics Opportunities
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Internal analysisAssessing the strengths and
weaknessesKnow your resources,
capabilities, and core competency.
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The Boiled Frog PhenomenonPicture you tube
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Strategy choicesExtent and range of possible
strategy variesFocus strategy Avoid head to head competition
Decision will come down to resources, capabilities and core competency.
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Strategy EvaluationGoal AttainedPerformance trends in
comparison to competitors
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Similar issues faced (SM & LG)Human resources
◦Getting the right people and keeping the right people
Innovation and Flexibility◦An advantage for Small and
Entrepreneurial ventures
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Creative DestructionProcess in which existing
products, processes, ideas, and businesses are replaced with better ones,
Defined by Economist Joseph Schumpeter.
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8.4 SM Practices & Issues for Not-for-Profit and Public Sector Organizations
Not-for-Profit OrganizationDef: Organization whose purpose
is to provide some service or good with no intention of earning a profit in order to meet the requirements of US tax code section 501(c)(3) as a tax exempt organization.
Still earn revenue, must cover costs
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NFP RevenuesRevenue comes from a number of
sourcesTaxesDuesGrantsPermits, user fees, and chargesProduct (good or service) salesDonations of time or money
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NFP RevenuesIf revenues exceed costs…
◦Use extra to improve goods or services
◦Reduce price for those goods or services
◦Put aside for years where revenues do not meet expenses
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Public Sector OrganizationsDef: an NFP that’s created, funded, and
regulated by the public sector or government
They provide public services that a society needs to exist and operate, such as ◦police protection, ◦paved roads, ◦ recreational facilities, ◦care for needy and disabled….
All to enhance and support life
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Other Types of NFP’sEducational
◦ Public schools, colleges…Charitable
◦ United way, American Cancer Society…Religious
◦ Churches, synangogues…Social Service
◦ American Red Cross, Habitat for Humanity…Cultural/RecreationalProfessional membershipCause RelatedFoundations
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Why are NFP’s ImportantThey provide many of society’s
essential needs that can’t be, or shouldn’t be provided by For-Profit organizations
Can provide funds to researchers (American Cancer Society)
Encourages, facilitates, and protects the development and continued existence of for-profit orgs
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SM Processes in NFP’sNeed competitive advantage
because they compete for resources and customers
Researchers have found positive link between SM and NFP’s
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External & Internal Environmental AnalysisExternal Analysis- provides an
assessment of the positive and negative trends that might affect the NFP’s strategic decisions.
Internal Analysis- provides assessment of the organizations resources and capabilities and its strengths and weaknesses◦Internal Audits popular tool for assessing
capabilities◦SWOT analysis used to assess various strategy
options and choices
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Strategy ChoicesFunctional LevelMust have strategies that allow it to do
what it is set up to doFunctional Strategies are the ways an org
might choose to get resources and capabilities to deliver their goods/services
Difference between Functional Strategy NFP and FP◦NFP’s don’t have wide variety of alternatives
from which to choose because of scarce and limited resources or because of external constraints
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Competition between NFP’sCompete to Keep costs lowBe differentFocusing on a specific nicheMust develop and exploit a
sustainable competitive advantage to ensure continued existence
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Strategy EvaluationMost difficult process for NFPs
that accurately assesses success◦No measuring stick (ex. Profits)
No clearly stated performance standard
More focus on what resources come into the organization, than how resources are used
Still must evaluate to see if the plan was effective
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Specific Strategic IssuesMany people within NFPs do not
understand or even believe managers are needed◦Not a business for profit, so why run
it like one?Closely intertwined with politics
◦Public sectors “owned” by public = many different demands
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Cause Related MarketingBusiness pairs up with a NFP for
a social cause that fits well with their products◦Ex: Relay for Life and all its sponsors
Benefits NFP by getting greater exposure
Mainly to enhance the image of supporting company
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Unique StrategiesNFP Marketing Alliances
◦Strategic partnership between NFP and one or more corporate partners in which the corporate partner agrees to do marketing actions that will benefit both the NFP and the corporate partner
Transaction based Promotion◦Corporate partner donates set amount
of food, money, or supplies in proportion to sales (TOM’s shoes)
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Joint issue Promotion◦Alliance where partners agree to
tackle a social problem through actions such as advertising and distributing products
Licensing◦NFP receives fee or percentage of
revenues who use license entity
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In the EndYes, NFP organizations need SM
to get ahead
NFPs important because they provide many essential societal needs
Marketing alliances are great way for NFPs to cope with uncertain revenue sources