Discover, engage and motivate

the ‘next billion’ consumers

by leveraging the power of the

mobile phone.

PROPRIETARY & CONFIDENTIAL

4/20/2011 PROPRIETARY & CONFIDENTIAL 2

Why Emerging Markets Matter

We are in the midst of the biggest economic flux in human history.

Source: OECD Development Centre

4/20/2011 3 PROPRIETARY & CONFIDENTIAL

Emerging Market Consumers are the Next Frontier

Massive growth in emerging markets has created a once-in-a-generation opportunity for global organizations. They are scrambling to capitalize.

$6.9

$11.9

$20.5

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

2010 2015 2020

Emerging Middle Class Income ($ Trillions)

Source: McKinsey Global Institute, OECD Development Centre

Over $1 trillion in new

spending power is created

each year in emerging

markets.

"We're going to focus even more on

winning with consumers in emerging

markets.” -- Bob McDonald, CEO

”Emerging markets will drive

70% of our earnings growth in

the next five years.” -- Muhtar

Kent, CEO

”We can drive double digit growth in

emerging markets for a long time to

come.” -- Bill Weldon, CEO

”We will continue to invest to

support our rapid growth in

emerging markets.” -- Paul

Polman, CEO

4/20/2011 4 PROPRIETARY & CONFIDENTIAL

Mobile is the way to reach these new Consumers The mobile phone is the world’s dominant computing and communications

platform. Nowhere is that more apparent than in the developing world.

0.5

1.0 1.4

0.3

1.2

3.8

0.0

1.0

2.0

3.0

4.0

5.0

6.0

2000 2005 2010

Number of Mobile Phone Subscriptions (billions)

Developing

Developed

3.8

1.2

0.7

0.3

Mobile Phone Internet Users FixedTelephone

Broadband

Technology Penetration in Developing World (billions)

Source: International Telecommunications Union

Partnerships

with 230 Mobile

Operators We have unique access

2.1 billion mobile phone

subscribers in emerging

markets

Mobile

Compensation

Technology Proprietary recruiting,

messaging and airtime

redemption technology

World’s Largest

Consumer

Database Direct, targeted

engagement with billions of

underserved consumers

4/20/2011 5 PROPRIETARY & CONFIDENTIAL

+ =

Mobile Operator Partnerships

txteagle’s compensation platform has been integrated into the back-end prepaid billing systems of hundreds of mobile operators

4/20/2011 6 PROPRIETARY & CONFIDENTIAL

100 countries

230 mobile operators

2.1 billion consumers

4/20/2011 7 PROPRIETARY & CONFIDENTIAL

How it Works: Consumer Database

txteagle’s platform enables broad-based sample recruitment, multi-mode engagement and real time compensation

Phone

Number

Country Mobile

Operator

Location Handset

Type

3933832911 Brazil Vivo Rio De Janeiro Nokia N77

3478292658 China China Telecom Beijing Nokia 300

987072039 India Aircel Bangalore Nokia N77

Demographics

Gender Age Education Language

Male 18-25 Secondary Mandarin

Technology Status

Computer Internet Broadband TV

No No No Yes

Financial Status

Reported

Income

Airtime

Earned

Banking

Status

Employment

Status

¥ 3,000 $0.45 Unbanked Employed

Handset-level

data in select

geographies

Identifiers

Name Other Names Other

Numbers

Xeng Xiao None 2340270049

Core database built

via mobile operator

partnerships

Data appended to each

number through pre-

screening surveys

Sample available for

Clients’ Engagement

Mode of Choice

Respondents receive

mobile compensation for

engagement

4/20/2011 PROPRIETARY & CONFIDENTIAL 8

Global Community…Emerging Market Focus Hundreds of thousands of people have already opted in to our community in almost 100 emerging economies, with particular strength in BRIC and CIVETS

APAC Latin

America

Europe &

Central Asia

Africa &

Middle East Caribbean

Afghanistan, Bangladesh,

Cambodia, China, Fiji,

India, Indonesia, Laos,

Malaysia, Nepal, Pakistan,

Papua New Guinea,

Philippines, Samoa,

Solomon Islands, Sri

Lanka, Tonga, Vanuatu,

Vietnam

Bolivia, Brazil, Chile,

Colombia, Ecuador, El

Salvador, Guatemala,

Guyana, Honduras,

Mexico, Nicaragua,

Panama, Peru, Suriname,

Uruguay, Venezuela

Armenia, Kazakhstan,

Moldova, Poland,

Romania, Russia,

Turkey

Benin, Burundi, Cameroon,

Central African Republic,

Congo, Ghana, Egypt,

Iraq, Ivory Coast, Jordan,

Kenya, Liberia,

Madagascar, Mali,

Morocco, Mozambique,

Niger, Nigeria, Senegal,

Sudan, Tunisia, Uganda

Anguilla, Antigua and Barbadua,

Aruba, Barbados, Bermuda,

British Virgin Islands, Cayman

Islands, Cuba, Dominica,

Dominican Republic, Ecuador, El

Salvador, Grenada, Guadeloupe,

Haiti, Jamaica, Martinique,

Montserrat, Netherlands Antilles,

Puerto Rico, St. Kitts and Nevis,

St. Lucia, St. Vincent and

Grenadine, Trinidad and Tobago,

Turks & Caicos

4/20/2011 PROPRIETARY & CONFIDENTIAL 9

Not the Bottom of the Pyramid

The txteagle community skews young male, urban & educated, with more access to technology than the general population.

Location

Rural

Urban

Gender

Female

Male

Education

< High School

High School

College

Post Graduate

Age

Under 18

18-25

26-35

36-45

46-55

55+

Computer & Internet

No Access

Own Computer

Can Access

Web on Mobile?

Yes

No

Camera Phone?

Yes

No

4/20/2011 10 PROPRIETARY & CONFIDENTIAL

txteagle Intelligence and Engagement Services

Unprecedented data collection, consumer insights, brand engagement and purchase incentives in emerging markets

4/20/2011 PROPRIETARY & CONFIDENTIAL 11

How It Works: GroundTruth txteagle’s platform enables broad-based sample recruitment, multi-mode research and real time respondent compensation

IP

1 2 3

4 5 6

Customer defines job

& target respondents

txteagle locates members

in global community

Customer receives

accurate data & insights Community members

provide opinions & data

Customer needs insights

into emerging markets

Community members

receive compensation

What laundry

detergents are

favored in Brazil,

India & China?

txteagle verifies

accuracy of responses

IP

4/20/2011 12

How It Works: Mobile Couponing txteagle’s platform enables targeted couponing and group discounts with

no technology & infrastructure needed at the point of sale

Brand creates packaging

with unique identifier

Brand gets real-time ad

performance & ROI data

txteagle verifies validity

of the coupon

Brand wants to offer a

targeted coupon in

emerging markets

Community members receive

airtime compensation as

discount on purchase

IP

IP

1 2 3 txteagle targets members

in global community

Community members

purchase product and respond

with the unique identifiers

4 5 6

Case Studies: Brand Engagement & Incentives

Several examples of targeted engagement & offers leveraging the txteagle community and compensation platform.

4/20/2011 13 PROPRIETARY & CONFIDENTIAL

Delivering deeper targeting & engagement with hard-to-reach

segments at a fraction of the cost of traditional programs.

Identify specific

targets based on

demographics &

ability to pay

Q&A Interaction

Reminders

Communication

Reimbursement

Coupons for

purchase

Incentives for

group buying

Target Engage Motivate

4/20/2011 PROPRIETARY & CONFIDENTIAL 14

PR

txteagle has had huge press exposure