Grooveshark MIX (2012)
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Transcript of Grooveshark MIX (2012)
MiXThe world’s streaming music mixer.
SEARCH. STREAM. MIX.
2012
© Copyright Escape Media Group
2
MIX TeamChanel MunezeroJohn MontagueEddy VasquezCasey McFannZach Koche
TEAM
MiXCHALLENGE: Accepted
“Any good music must be an innovation” - Les Baxter
© Copyright Escape Media Group
3
I DEA
MiX
“My principal business consists of giving commercial value to the brilliant, but misdirected, ideas of others.... Accordingly, I never pick up an item without thinking of how I might improve it.” - Thomas Edison
Thoughts
✓ Increase interaction with our users
✓Offer unique product capable of going First - to - Market
✓ Provide additional VAB to premium users
✓Create something badass!
CHALLENGE: Accepted
© Copyright Escape Media Group
4
GOAL
MiXCHALLENGE: Accepted
"I'm experimenting. What's big right now are beats that are in the clubs, like dubstep. So I want to mess with that stuff, but also stay me." -Biebs
© Copyright Escape Media Group
5
spin
“Haters gonna hate.” - Chad Kroeger
Interface
✓DJ interface and extensive catalogue
✓ Professional features such as cue points and crossfading
✓No barriers to entry (Automix)
✓Hardware (MIDI control plans)
MiXCHALLENGE: Accepted
© Copyright Escape Media Group
6
DEAL
“Ability is nothing without opportunity.” - Napoleon Bonaparte
✓ Partnered with Adrien and iWEBDJ to use his beat matching technology and algorithms.
✓No risk for Grooveshark - He makes $$$ only if we do
✓Monetization through direct ad sales or engagement ads
MiXPartnership
CHALLENGE: Accepted
© Copyright Escape Media Group
7
Cash
“Straight cache homie” - Carlos Perez
✓Users
✓Advertisers
✓Grooveshark
MiXWhy?
CHALLENGE: Accepted
© Copyright Escape Media Group
8
HTML
"Should our moral beliefs really prove to be dependent
on factual assumptions shown to be incorrect, it would hardly be moral to
defend them by refusing to acknowledge facts."
MiXCHALLENGE: Accepted
© Copyright Escape Media Group
9
paid
MiX
Thats it. I’m closing down the studio.
CHALLENGE: Accepted
© Copyright Escape Media Group
10
omfg
MiX
Boom.
CHALLENGE: Accepted
© Copyright Escape Media Group
11
Mix playlists. Mix profits. Let’s do this.
MiX