February

4TH–7TH

2016

PasadenaConventionCenter

Pasadena, CA

GROOMEXPOWEST.COMBarkleigh Productions • (717) 691-3388

info@barkleigh.com • www.barkleigh.com

PROGRAM GUIDE

Make sure your grooming business stands out from the pack!

How? With the latest techniques and fresh new supplies you’ll find at SuperZoo, North America’s favorite pet retail trade show. Four days of the best new products and hands-on expert workshops ensure you’re ready to handle even the toughest jobs—while grooming contests with $45,000+ in prizes give you a dynamite opportunity to shine.

Get here—and get noticed! To find out how visit SuperZoo.org.

Produced by:AUGUST 2 - 4, 2016CONFERENCE AUGUST 1-3MANDALAY BAY, LAS VEGAS, NV, USA

SZ16-0009_AD_GroomWest.indd 1 11/18/15 2:41 PM

Simply the finestall natural, luxury

shampoo and fragrances.

GroomersHelper

ConditionerShampoo

www.GroomersHelper.com 1-866-987-2426 1-609-350-6480

Come Visit Us at Booth 614 & 616 for Show Specials

Elite Dealerships available:100% Profit - Money Back Guarantee

REGISTER NOW

Make sure your grooming business stands out from the pack!

How? With the latest techniques and fresh new supplies you’ll find at SuperZoo, North America’s favorite pet retail trade show. Four days of the best new products and hands-on expert workshops ensure you’re ready to handle even the toughest jobs—while grooming contests with $45,000+ in prizes give you a dynamite opportunity to shine.

Get here—and get noticed! To find out how visit SuperZoo.org.

Produced by:AUGUST 2 - 4, 2016CONFERENCE AUGUST 1-3MANDALAY BAY, LAS VEGAS, NV, USA

STANDOUTSTANDOUTSTAND

SZ16-0009_AD_GroomWest.indd 1 11/18/15 2:41 PM

Simply the finestall natural, luxury

shampoo and fragrances.

GroomersHelper

ConditionerShampoo

www.GroomersHelper.com 1-866-987-2426 1-609-350-6480

Come Visit Us at Booth 614 & 616 for Show Specials

Elite Dealerships available:100% Profit - Money Back Guarantee

METRO

Cheap can be expensive in the long-run. We’ve been making our all-steel,

American-made pet dryers for more than 30 years. Now, they’re backed by the strongest warranty in the industry.*

Invest in a dryer that lasts and getpeace of mind with the industry’s

most reliable dryer.

The confi guration and coloring of the Air Force® Commander® is a US Registered trademark of Metropolitan Vacuum Cleaner Company, Inc. *1 year on parts; other restrictions apply.

American-Made Style

Made in the USA, now with a 5 year warranty*

• Powerful and portable

• Variable control and two speed models for all types of breeds

• Variable control provides infi nite control over noise level and blowing power

V isit usat booth

620

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INDEX7 Trade Show and Exhibiting Companies9 Speakers and Judges26 Host Hotel28 Schedule

THURSDAY PROGRAMS10 AKC Salon Certi� cation11 Brusher Bather Certi� cate Program12 CGA Salon Creative Certi� cation Program 13 The Grooming Tutor: An Afternoon with Michell Evans13 From the Paws Up: Exploring Therapeutic Spa Essentials & Techniques

THURSDAY EVENING PROGRAMS14 Round Faces14 Shear Control14 Answers to the 3 Problems Groomers Deal with Every Day

FRIDAY PROGRAMS15 Mixed Breed Mania16 Super Styling with Sue & Jay16 A Compassionate Salon: Behavior Wellness Comes First17 Groomer’s Business Summit18 Cat Grooming Series

FRIDAY EVENING PROGRAMS18 Going Mobile With Angela18 Modern Styles18 Dueling Bichons

SATURDAY AND SUNDAY PROGRAMS20–23 Weekend Pet Pro Topics

CONTESTS24 World Cup Grooming Games24 Rescue Round-Up Contest 25 Creative Styling Contest25 Prize Money List

FEATURES25 Ryan’s Pet Supplies Sponsors Contest Tables25 Show Close Auction

LOCATION, SCHEDULE, REGISTRATIONS23 Package Plans26 Location28 Schedule29 Contest Schedule30 Registration Form

Groom Expo West time is here! We have a great show planned for you!

Is it a little slow at your salon? � at is when you can take some time from your business and come to Pasadena. If you are like me, I HAVE to get away to � nd new ideas and make meaningful changes in my business. It makes all the di� erence in the world.

� e Pasadena Convention Center is a terri� c venue. � ere are many great places to eat and visit, lots of room for our contests and exhibitors, and the beautiful city with its Old Town section and Spanish � air.

Bring all your sta� to view the Grooming Tournaments featuring great groomers from around the world… as well as local favorites.

So call the host hotel and reserve a room, and get ready to enjoy a pet pro vacation… all tax deductible, too.

See you soon.

Todd ShellyPresident

Adam LohrChief Operations

Offi cer

WHO SHOULD COME TO GROOM EXPO WEST?

Groom Expo West is for anyone who makes a full or part-time living from professional pet care. There are programs for anyone interested in improving

their knowledge, handling and care of pets. So if you are serious about the pet care

industry, you will want to be here.

WELCOME...

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Gwen ShellyChief Executive

Offi cer

Cheap can be expensive in the long-run. We’ve been making our all-steel,

American-made pet dryers for more than 30 years. Now, they’re backed by the strongest warranty in the industry.*

Invest in a dryer that lasts and getpeace of mind with the industry’s

most reliable dryer.

The confi guration and coloring of the Air Force® Commander® is a US Registered trademark of Metropolitan Vacuum Cleaner Company, Inc. *1 year on parts; other restrictions apply.

American-Made Style

Made in the USA, now with a 5 year warranty*

• Powerful and portable

• Variable control and two speed models for all types of breeds

• Variable control provides infi nite control over noise level and blowing power

V isit usat booth

620

Groom Expo West 2016

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FEBRUARY 5-7, 2016PASADENA CONVENTION CENTERPASADENA, CA

MADE IN THE USA NOT TESTED ON ANIMALS

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44 / 20A CREATIVE COLLECTIONAMERICAN KENNEL CLUB

AMERICAN GROOMING ACADEMYANDIS COMPANYARTERO USA, INC

ASHLEY CRAIG PET PRODUCTSAUSSIE DOG PRODUCTS

BARDEL BOWS BARKLEIGH PRODUCTIONS, INC

BASS BRUSH COMPANYBEST SHOT PET PRODUCTS INTERNATIONAL

BIO GROOMBOBBI PANTER PRODUCTS

BOOKER SOFTWAREBROADLY

CONAIR PRO PETCRATEMATES

CREATIVE GROOMER’S ASSOCIATIONCRYSTAL WORKS

DIRECT ANIMAL PRODUCTSDMAX GLOBAL INC

EARTHWHILE ENDEAVORS / EARTHBATHESPREE ANIMAL PRODUCTS INC

EVOLUTION SHEARSEZ-GROOM

FOREVER STAINLESS STEEL GEIB HANDMADE SHEARSGROOMER.IO SOFTWARE

GROOMERS HELPERGROOMERS PRO

GROOMER TO GROOMERHAWAIIAN MOON

HEALTH TECHNOLOGY PROF PRODUCTS INCINT PET STOP / GROOMING BOWS.COM

IPGIV SAN BERNARD USA

JOHN PAUL PET SALONKENCHII

KRISER’S NATURAL PETMDC ROMANI, INC.

METROVACMIGHTY WIND ANIMAL DRYERS

NAT. CAT GROOMERS OF AMERICA, INC.NATURE’S SPECIALTIES

NESTLE PURINA PETCARE COMPANYOSTER PROFESSIONAL PRODUCTS

PET AGE MAGAZINEPET GROOMER APPARELPET KING BRANDS INC

PETCUREAN PET NUTRITIONPETPAINT

PRECISION SHARP CO.PUPPYSUCKER GROOMING SYSTEMS

RYAN’S PET SUPPLIESSENSEI SHEAR SYSTEMS

SHARK FIN SHEARSSHEAR DELIGHT

SHOR-LINESNYDER MFG. CO.

SUPER STYLING SESSIONSSUPER ZOO / ATLANTA PET FAIR

TAIL TRENDSTROPICLEAN

ULTRA LIFT, INC.UTSUMI AMERICA INC

WAG’N TAILS MOBILE CONVERSIONSWAGS

WAHL CLIPPER CORPORATIONWESTCOAST ANIMAL GROOMER’S SUPPLY INC

WHITMAN’SXPOWER MANUFACTURE INC

* Expected to exhibit

One of the most exciting parts of the Expo weekend is your chance to visit nearly 100 major pet care manufacturers and distributors from all over the nation. Many will o� er fantastic bargains, show specials, demonstrations and discount pricing. So, bring your checkbook and credit cards... and get ready to stock up!! Make this show your buying event of the year!

Try on scissors! See state-of-the-art equipment! Buy boutique

items. Talk to movers and shakers in the industry. It’s all here!!!

Plus, you can see ALL the grooming contests and � oor demonstrations... on all three days... for the low daily trade show admission. Bring your sta� for this low, low price!

Hours: � e Trade Show is open on Friday and Saturday from 10–6, and on Sunday from 10–5. Daily Trade Show admission includes viewing of ALL grooming contests on your admission day!

Exciting TRADE SHOW

FEBRUARY 5-7, 2016PASADENA CONVENTION CENTERPASADENA, CA

MADE IN THE USA NOT TESTED ON ANIMALS

YOUR BUYING

EVENT OF THE YEAR!

INCLUDES VIEWING

GROOMING CONTEST!

Exhibiting Companies*(more to be added)

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My team of groomers is always searching for the hottest new techniques, products, and tools to have me looking competition-ready—all year round. Their secret? Attending Atlanta Pet Fair & Conference. With the most popular competitive events for professional groomers, expert-led education sessions dedicated to the latest trends, skills and business strategies and 100+ exhibitors showcasing the most innovative products on the market, Atlanta Pet Fair & Conference benefits their business, and my close-up too.

#ReadyForMyC loseup

#AtlantaPetFair

March 10-13, 2016 Georgia International Convention Center

Atlanta Pet Fair& Conference

REGISTER NOW www.atlantapetfair.org

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SPEAKERS and JUDGES

Jennifer Adolphe Judi Cantu-Thacker

Teri DiMarino

Chris Pawlosky

Jennifer Lee

Jessica Romani Jay Scruggs

Suesan Watson

Diane Betelak

Angela Kumpe

Will Comparsi Lori Craig

Lindsey Dicken Linda Easton, ICMG

Nicole Kallish

Michell Evans

Michelle Knowles

Teena Patel

Donna Owens

Komako Tanaka

Kathleen Sepulveda

Dr. Jim Warner

Kathy Rose

Olga Zabelinskaya

Danelle German

Dr. Cliff Faver

Susan Sholar

Jonathan David

Christine Speerin, CMG

Sue Zecco

Tammy ColbertICMG, CAH

My team of groomers is always searching for the hottest new techniques, products, and tools to have me looking competition-ready—all year round. Their secret? Attending Atlanta Pet Fair & Conference. With the most popular competitive events for professional groomers, expert-led education sessions dedicated to the latest trends, skills and business strategies and 100+ exhibitors showcasing the most innovative products on the market, Atlanta Pet Fair & Conference benefits their business, and my close-up too.

#ReadyForMyC loseup

#AtlantaPetFair

March 10-13, 2016 Georgia International Convention Center

Atlanta Pet Fair& Conference

REGISTER NOW www.atlantapetfair.org

APF16-0013_AD_GroomWest.indd 1 11/17/15 1:19 PM

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The American Kennel Club offers this course in order to provide participants with training in standards and best practices focused on canine health and safety in the grooming shop. Topics covered include accident avoidance, disease awareness, and sanitation. All participants will receive a frameable certificate of completion from the American Kennel Club

and be listed in AKC’s new on-line referral service for groomers.

This program is four hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

THURSDAY

SUSAN DIVINE SHOLAR

AKC SALON CERTIFICATIONSAFETY IN THE SHOP

Register for this seminar and more online! GroomExpoWest.com

BARKLEIGH PRODUCTIONS970 W. Trindle Road • Mechanicsburg, PA 17055

96 PAGES

IN FULL COLOR!

BARKLEIGHSTORE.COMINFO@BARKLEIGH.COM

(717) 691-3388

NEW FROM

BARKLEIGH

PRODUCTIONS!

80 81Angela Kumpe, winner of the 2010 Groom & Kennel Expo People’s Choice Award, with “Cherokee Heritage”

Rescue Remedy and a chicken sand-wich, we were back. Josh was regain-ing his strength, but we had sat out of the competition and lost valuable time. I wasn’t sure if I could complete him with the time I had left. Kathy Rose announced “scissors down” just as I added a couple feathers for a head-piece. After all that coat growth, I just didn’t have time to finish what I had planned. We still managed to get third place and the coveted People’s Choice Award. Lori again got first place, and the “Lion King” managed to remain undefeated.

I decided to go ahead and take the design to one more show: Atlanta Pet Fair. I just had to complete this design that I had worked so hard to perfect. Just a couple weeks before Atlanta, my mother passed away; I was devastated. I had no intentions of going anywhere, especially so soon after her death. My mother was my soul, my greatest fan, my seamstress, and my inspiration.

In the days before Atlanta, my entire family pushed me to go on and do what my mom would have wanted me to do. “She would want you to go, Angela!” is what my dad was telling me. I agreed to go but wasn’t sure if I would compete. I just wasn’t up to it. The night before we left, I told my dad, “I will work on my dog, and if I can do it, I will. For my mom!”

It was time to get the dogs ready, and I am sure everyone thought I had lost my mind. I just kept talking to my mom while I was working on Josh, just like she was standing there. When I was done, I was so excited. It was beautiful, and win or lose, I was happy. I pulled it together and completed the design; my mom would have been so proud. We won first place and People’s Choice.

Top: Preparing for Atlanta Pet Fair just after Pasadena - Angela thought about a more tribal eagle at first.

Middle and bottom: At Atlanta Pet Fair, where “Cherokee Heritage” took First Place

$24.95 FOR A LIMITED TIME ONLY$29.95 RETAIL PRICE

ENJOY STORIES AND PHOTOS FROM BEHIND THE SCENES!

C1998

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Your ability to do your job, and do it right, separates you from be-ing “just a bather” to a position that contributes to the � nished product in the salon. Teri believes that a good bath, brush and dry is 50% of a great groom. � e bathing room is where most stylists started. Before future groomers begin to think of clipping coat, they must � rst know what to expect from the hair, and how to treat it to obtain desired results. Surpris-ingly, many great B/Bs remain in the bathing room, preferring the security of knowing there will always be a need for their expert services. Bathers-in-training, “groomer wan-nabes”, seasoned groomer techs and salon owners will bene� t from this day-long program with tips on equip-ment and products to make the job easier. From getting the dog ready for the tub, to � nding the right shampoo through proper bathing and blow-drying techniques, Teri will cover the B/B fundamentals. Safety issues and handling will be stressed.

TOOLS OF THE TRADE AND HOW TO USE THEM

From brushes and nail clippers, muzzles to grooming loops, Teri cov-ers equipment basics, highlighting correct uses, in an e� ort to make the work easier and more comfortable for pet and bather. “� ese techniques and tools will make the � nished groom a true work of art,” says Teri. Anals and ears will be discussed.

DEMATTING…IT’S NOT WHAT IT USED TO BE

Everyone has a technique for

dematting a neglected pet. For some, it’s a shave-down and then entering the pelt in a Mat Contest. For others, it’s a time-consuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri ex-amines the most common and e� ec-tive products, tools and techniques for the demat dilemma without getting all tangled up.

WHAT’S IN THOSE BUBBLES???SHAMPOOS, CONDITIONERS & SPRAY

Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a “groomers-eye” view of the stu� we use every day in language we can understand. Shampoos, sprays and conditioners are our most expend-able items but, what do we really know to select the right product for our situation? (� ose scary words

BRUSHER BATHER CERTIFICATE PROGRAM

THURSDAY

TERI DIMARINO

are techno-speak for vitamin E, vi-tamin D and simple table salt, often found in many grooming products.)

GETTING THE MOST OUT OF YOUR BATHING AND DRYING TIME

Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom. The ability to properly apply products and thoroughly cleaning and then drying the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.

� is program is six hours long and is included in the DO IT ALL and � urs-day package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

The First & BestCurved Notchers & Thinners

Hand-madeby Randy Lowe

Precise Cut

(717) 266-7348 • (888) 742-7745

info@precisionsharp.comwww.precisionsharp.com

** SCISSOR SHARPENING AT THE SHOW **

Check out Randy’sCustom Shears &Show Closeouts

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THURSDAY

In this all day creative certification program the founders of the Creative Groomers Association, Angela and Lori, will give a series of lectures and demonstrations on temporary creative color and accessories. They will include marketing ideas and release forms for your salon. At the end of the classes you will have the opportunity to explore and test these products hands on. Stylist who complete all classes and score 70 or above on the certification test will receive certification in basic salon creative from the CGA.

� e � rst half of the class will include lectures and demonstrations covering dozens of temporary color and accessory applications including: blow pens, airbrushing, hair crayons, hair mascaras, pet paint, chalk, critter color, colored gels, feather extensions, faux earrings, face bling, body bling, beading, Swarovski crystals, rub on tattoos, tattoo inks, glitter tattoo’s and iron in crystals.

� e second half will consist of hands on application of products and a written test to acquire certi� cation in Salon Creative by the Creative Groomers Association.

This program is four hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

ANGELA KUMPE & LORI CRAIG

CGA SALON CREATIVE CERTIFICATION PROGRAM

VISIT OUR BOOTH AT GROOM EXPO WEST!

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Make more money doing less dogs. Set yourself apart from your competition. Michell Evans, The Grooming Tutor, can teach you to effectively implement 5 grooming and styling techniques that will al-low you to accomplish these goals. You will learn how to style dogs rather than simply shave them, giv-ing you an edge over your competi-tion. Hand-stripping and carding, hand-fluffing and de-matting, and, corrective grooming with snap-on combs can create a stylish groom

with a minimal amount of coat. You will also learn tips on how to charge for, as well as how to speak with your clients and encourage them to want these extra services.

This program is four hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

In this 5 hour certi� cate course Michelle will take you through everything you ever wanted to know

about K9 skin! � e four main topics covered will be:

1. IT STARTS WITH SKIN: Anatomy and cycles of healthy skin.

2. COSMETICS, CLEANSERS & CONDITIONERS: The role they play in the health of pet skin.

3. THERAPEUTICS: Techniques, oils, masks – how they work and how to use them.

4. CASE STUDIES: Issues that are often seen in the salon are explored and discussed (Seborrhea, Allergies, bacterial and fungal infections, hot

spots, interdigital cysts etc.)All phases of this workshop are

important as each class builds on the one before it and certificates will be given on this material if all classes are attended. This workshop will give you practical knowledge that you can start using in your own salon right away to benefit the health of the pets in your care.

This program is five hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

THE GROOMING TUTOR AN AFTERNOON WITH MICHELL EVANS

MICHELLE KNOWLES

FROM THE PAWS UP EXPLORING THERAPEUTIC SPA ESSENTIALS & TECHNIQUES

THURSDAY

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Do you recognize these problems? We have answers to:

1. DEALING WITH DIFFICULT CLIENTS how to “� x” their attitudes and � nd better clients;

2. DIFFICULT DOGS THAT DON’T COOPERATE how the “masters” handle this time-sucking problem safely and humanely; and

3. DEMATTING DEMYSTIFIED the super-safe system that saves you so

much time and makes you more money. � is is a simple to do, quick system to help you groom without fuss, saving you time and slashing the stress of those bad days.

This program is two hours long and is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

ANSWERS TO THE 3 PROBLEMS GROOMERS DEAL WITH EVERY DAY

Chris will explain everything you need to know about buying, maintaining and using shears and blenders. Different edges and using the correct tools will improve your performance, both in quality and saving time. She will show you ergonomics and the best ways to hold and use your shears with a live scissoring demonstration. In addition she will cover some key points on how to better maintain your blade’s edge.

This two hour program is included in the DO IT ALL and Thursday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

CHRIS PAWLOSKY

Join grooming superstars, Lindsey Dicken and Nicole Kallish as they style cute and easy faces on breeds like Shih Tzus and Maltese. Learn some great new tips and styles from these amazing groomers to take home to your shop.

� is program is two hours long and is included in the DO IT ALL and � ursday package plans. It can be purchased separately. Includes trade-show on Friday, Saturday and Sunday. See registration for price and schedule for times.

ROUND FACESLINDSEY DICKEN & NICOLE KALLISH

THURSDAY EVENING

SHEAR CONTROL

LINDA EASTON & DR. JIM WARNER

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MIXED BREED MANIASPEED GROOMING THE MIX WITH STYLE!—MICHELL EVANS

Time is money! In this demon-stration Michell will show you her step by step process with attachment combs that will revolutionize your grooming. You will be able to create fabulous styles and make money too! “� e Evans Method” will change the way you groom forever. You will be able to create more beautiful and more expensive grooms for your clients in nearly the same amount of time!

MIXED BREED WITH ASIAN FLARE —OLGA ZABELINSKAYA

Olga will show you and explain how to take a mixed breed dog and groom it to look like a baby doll, teddy bear or stu� ed animal. Japanese or Asian style of grooming helps to “sell” your grooms, attract new customers and bring your grooming ability one step up to a creative way of dog groom-ing. You can take a mixed breed that’s a drop coat or curly coat and create a mixed breed masterpiece.

MIXED BREEDS—JENNIFER LEEJennifer is known in her area

for giving mixed breeds a whole new look and you won’t want to miss her tips and tricks in this demo. She will show you how to achieve balance and corrective style. She will use clippers and scissors to give the mixed breed a � nished look that you would be proud to have walk out of your salon.

MIXED BREED MADE EASY —DONNA OWENSDonna will show different

thinning and blending techniques to achieve a natural looking finish on the mixed-breed. This demo will focus on adding personality to the

everyday dog. She will demonstrate how to balance the head in with the rest of the body and how you can use different breed heads to give your mixes a clean finished look to fit their personality.

� is daylong program is four hours long and included in the DO IT ALL and Friday & Saturday package plans. Each hour-long session can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

MICHELL EVANS, OLGA ZABELINSKAYA, JENNIFER LEE & DONNA OWENSANSWERS TO THE 3 PROBLEMS GROOMERS DEAL WITH EVERY DAY

FRIDAY

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FRIDAY

SUPER SHORT STYLES As professional stylists we hate

to hear those words “take it all off ”. This is one phrase that takes most of the creativity and expertise out of our job. In this seminar Sue and Jay will show “short styles” that still represent your reputation as a styl-ist. This seminar will include quick tips to do nice, short trims on drop coats and curly coats without shav-ing the pets with a blade. This is a must see for all stylists!

THE POODLE IN THE GERMAN TRIMThis is a trim that is growing

in popularity. It is a very handsome trim for those poodle people who don’t like the pom pom look. In this fun seminar Sue and Jay will show you how to achieve balance following the correct poodle

structure in an easy “dot to dot” method. You will also learn the different ways to do the “German Tail”. Coat care, blow drying techniques and scissoring tips will also be discussed.

TERRIFIC TERRIERSYou can achieve a natural

look on a terrier without hand stripping,” says Sue, “that every discriminating pet owner will love.” Sue and Jay will demo their winning techniques on achieving the correct lines on terriers using clippers that will o� er a natural look on a pet trim. � ey will also discuss the di� erence in terrier heads.

SUPER STYLING HEADSFirst impressions are everything

in the art of grooming. The first

thing your client should see when the dog is groomed is a great expression. In this informative seminar, Sue and Jay will take you through the grooming steps of different head styles. You will learn breed specific techniques as well as different head style options. This seminar is for those groomers who want to fine tune their techniques to wow their clients immediately upon seeing their dog.

This daylong program is four hours long and included in the DO IT ALL and Friday & Saturday package plans. Each hour-long session can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

SUPER STYLING WITH SUE & JAYSUE ZECCO & JAY SCRUGGS

In all aspects of animal care services, we are almost always concerned about the animals’ physical health first. We cannot ignore our responsibility for protecting their behavioral health as well.

In this 4 hour seminar, Teena will define behavior wellness and take an in-depth look on how we influence the behaviors we see in the dogs we groom. Modifying difficult behavior requires

modifying our approach that elicits those behavior patterns we find so challenging to work with. Learn how to enable and empower your dogs to endure the grooming experience and build on it to become a positive event for the dog.

We will also discuss the benefits of being a compassionate salon; which includes client retention, loyalty, and client commitment. The information presented in this seminar should push you to evolve

and make big changes to your entire operation.

This daylong program is four hours long and included in the DO IT ALL and Friday & Saturday package plans. Each hour-long session can also be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

A COMPASSIONATE SALON:

TEENA PATEL

BEHAVIOR WELLNESS COMES FIRST

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FRIDAY

GROOMER’S BUSINESS SUMMITTERI DIMARINO

Let’s face it. Do we ever really know everything there is about run-ning a business? � ere is always room for input and this all-day, four session summit will help answer some of the questions you may have about your business. From opening the doors, � nding clients, hiring employees, record keeping, payroll and pricing, it is a daunting task just to keep your head above water and make a pro� t.

CREATING THE IDEAL GROOMING SALONTeri will take you on a tour from

the � oor to the ceiling and from wall to wall in the construction of a new, state of the art, grooming salon that maximizes space and pro� ts. Highlights will include the � ne art of setting up a big salon in a small space by using time and labor-saving equipment, e� ective storage by applying the “art” of utilizing “vertical square footage”. High visibility grooming and client comfort will be addressed as well as some hidden aspects of salon ownership such as seeking the right location, dealing with leases and landlords as well as making retail work for you.

MARKETING YOUR BUSINESSWho are you? What makes you and

your business di� erent from the oth-ers? What do you want to say to your customer? How do you get the word out? Attracting new customers is great, but don’t take the ones you already have for granted. Good customer service skills are a must and Teri will take you through the steps to help assure that your clients will not forget you. From naming your business and de� ning your image to mission statements, business cards, brochures and advertising, doing it

right, the � rst time (or second) will come easier after sitting through this seminar.

THE PAPER CHASEHiring and � ring employees is

never easy and governmental regula-tions require a business owner to do a lot more to keep things on the straight and narrow with the labor boards and your employees. Teri will go through a good amount of the � ne detail on the paperwork that is necessary in your business to keep you in compliance and avoid problems down the road.

PRICING, PERCENTAGES & PROFITSTeri will share her business savvy

and expertise on running a lucrative salon. “What do I need to consider be-fore setting my prices? How do I raise my prices? What are my margins? Am I making a pro� t? Why are my employees making more than me?” � ese, and a lot more questions, will be answered to help keep your salon productive and pro� table.

� is daylong program is four hours long and included in the DO IT ALL and Friday & Saturday package plans. Each hour-long session can also be purchased separately. See Schedule and Registra-tion for starting times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

FROM STARTUP TO SEASONED PROFESSIONAL; THERE’S ALWAYS SOMETHING TO LEARN!

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FRIDAY

SOLO CAT HANDLING 101 Learn how to handle cats safely,

efficiently, and with finesse. Solo grooming is possible. Danelle solo groomed cats during her early years when she had no employees in her salon. She and her staff continue to solo groom cats to this day. Find out what makes this possible.

SOLUTIONS TO CAT GROOMING CHALLENGES

Join Danelle in this Q&A with a live cat to demonstrate real solutions to real problems faced by any groomer that handles cats. Not every cat is the same, nor is every situation the same. Fundamental principles covered in this seminar will provide the knowledge needed to make good decisions for any cat groom scenario.

BE ALL THAT YOU CAN BE IN YOUR CAT AND DOG! SALON

Tired of spinning your wheels? Do you have great ideas for your business or goals you’d love to reach but never actually make any progress? During this seminar, Danelle will take you through the steps to create attainable personal or business goals and create a workable plan to make each goal a reality.

CHARGE WHAT YOU’RE WORTH: PRICING YOUR GROOMS

Many groomers struggle with pricing their cat and dog grooms and pricing structures, sometimes losing money in the process, or at least barely getting by. To get on the

road to charging what you’re worth, a plan must first be put into mo-tion. During this seminar, Danelle will go over the necessary ingredi-ents to make charging what you’re worth a reality.

This daylong program is four hours long and included in the DO IT ALL and Friday & Saturday pack-age plans. Each hour-long session can also be purchased separately. See Schedule and Registration for start-ing times and fees. Program includes Trade show on Friday, Saturday, and Sunday.

CAT GROOMING SERIESDANELLE GERMAN

Don’t Miss a Thing!

DO-IT-ALL PACKAGE

Just $399!

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In this two hour seminar, Angela will teach you everything she knows about being mobile! Angela will cover:

MARKETING AND PRICING FOR MOBILE In this class Angela will teach you techniques she has used to market to targeted areas and clientele, as well as the di� erence in the pricing of her grooming salon and mobile grooming business.

SCHEDULING FOR MOBILE GROOMING Scheduling can make or break you in a mobile based grooming salon. In this class Angela will tell you how she successfully schedules for her mobile business; less time behind the wheel and more time behind the grooming table is key.

ADDON SERVICES FOR MOBILE GROOMERS

Add-on services can generate a lot of extra income without trying to groom more pets per day. In a mo-bile, the less time you spend driving the more money you make, so make as much as you can per stop. Angela will tell you numerous ways to make extra money with time savvy add-on services that clients will love.

� is two hour program is included in the DO IT ALL and Friday & Satur-day package plans. It can be purchased separately. Includes tradeshow on Fri-day, Saturday and Sunday. See registra-tion for price and schedule for times.

GOING MOBILE WITH ANGELAANGELA KUMPE

FRIDAY EVENING

Do you want to be a trendy groomer? If yes, then join Olga for this Modern Styles seminar. Olga will explain why Asian styles are a must to add to your A La Carte salon price list, basics of pricing, and secrets of achieving those cartoon looking images followed by a demonstration of her magic.

� is two hour program is included in the DO IT ALL and Friday & Saturday package plans. It can be purchased separately. Includes tradeshow on Friday, Saturday and Sunday. See registration for price and schedule for times.

MODERN STYLES

OLGA ZABELINSKAYA

In this unique and informative seminar, Lindsey and Nicole will have two Bichons on the stage. Lindsey will groom the show dog while Nicole grooms the pet dog. � ey will discuss and show you the di� erences and similarities between the two grooms. Learn how to make subtle changes and keep the show look without the upkeep and time a show Bichon demands, or if you are looking to transition the pet into a full show groom this is the class you don’t want to miss. Simple tips and tricks will be discussed to make that

show or pet Bichon stand out. � e girls will go over breed standard and pro� le to help you get the look your clients are after without adding much extra time to the groom. You will also learn what styling products the pros use to get that great � nish.

� is two hour program is included in the DO IT ALL and Friday & Satur-day package plans. It can be purchased separately. Includes tradeshow on Fri-day, Saturday and Sunday. See registra-tion for price and schedule for times.

DUELING BICHONS

LINDSEY DICKEN & NICOLE KALLISH

TWO GROOMERS, TWO DOGS, TWO STYLES

day, Saturday and Sunday. See registra-

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WEEKEND TOPICS

CLIPPER & BLADE CLINICDiane Betelak

Bring your Andis Clipper, a Phillips head and a regular screwdriver to this 1 hour clinic. Diane will show you how to save money by keeping your Andis Clippers and blades in tip-top shape! She will show you how to change the drive assembly and hinge on your clipper and how and when to clean and oil your blades, as well as other easy maintenance tricks. In these tough economic times saving money is a must, this class will save you plenty in sharpening and repair costs.

THE 411 ON VACCINESDr. Cli� Faver

Join Dr. Cliff Faver as he addresses how vaccines work, the ones to give and the ones you don’t need to give. He will also discuss the different quality of vaccines, frequency they need to be given, and options to not giving vaccines. All this is need-to-know information for the dogs in your salon.

THE CREATIVE CATAngela Kumpe & Lori Craig

Many of us get a lot of requests for shaving down matted cats. You can earn extra money in very little time by adding creative as a service to your feline clients. You can add some creative � air to these clients with or without the addition of color. Angela and Lori will share with you the art of Creative cat grooming in this unique and fun class.

IT’S MY WAY... ON THE HIGHWAYJudi Cantu - Thacker

Has opening your own mobile grooming business been more work than you bargained for? It’s time to take control of your business and start enjoying life. Learn to navigate the mobile grooming business with lessons in Gadgets, Policies, Procedures, and Scheduling.

CERTIFIED PROFESSIONAL GROOMER: ARE YOU READY?Linda Easton

This exciting new program is about more than just certi� cation. Are you looking to take your grooming game to a higher level by becoming a more e� cient and e� ective groomer? Safety and handling, e� cient grooming techniques and skills to make your problem dogs less problematic are some of the highlights of this introductory session. Update your skills for fast, fabulous and pro� table grooming and improve your customer relations using the power of education and certi� cation.

When you meet the requirements for certi� cation as a “Certi� ed Professional Groomer” (CPG) you have demonstrated to yourself, your clients and to the public that you are truly a skilled professional groomer. And it’s a lot of fun to kick your skills up a notch.

These skills you will learn are yours to keep and you will have a head start on certi� cation. You will receive a Continuing Education endorsement for attending the class.

EVERYDAY SALON CREATIVEAngela Kumpe & Lori CraigLearn easy, simple and pro� table creative grooming that you can do in your shop. Angela Kumpe and Lori Craig will teach you everything from temporary colors to accessories. You will leave this class with the inspiration and knowledge to get started in creative dog grooming.

SUCCESSFUL SCISSORING TECHNIQUESJay Scruggs

Are you having a di� cult time trying to get a smooth � nish on your dogs without spending a lot of extra time? Jay will demonstrate proper body positioning to get the best control of your shears. Choosing a shear that best � ts your hand is key to

balancing a shear for smooth scissor work. Jay will show you simple tips and tricks to help improve the quality of the � nish on all breeds. Jay will also demonstrate how to eliminate that bounce in your shear. Blade type, handle, sizes, and quality of steel will be discussed. Whether you are a beginner or expert, this seminar will bene� t you.

OODLES OF DOODLESChris Pawlsoky Doodles are all the rage. But how do you make them look their best and create a manageable outline? Chris will demonstrate how to make these di� cult mixed breeds look their best with easy trims.

CUSTOMER SERVICE AND SALESWill Comparsi

Learn customer service skills, how to read body language, what to say and what not to say, and handling di� cult clients. Good customer service does not mean, “Being a pushover”. Learn to sell like the professionals; how to sell yourself, your business, and the services you o� er. If you want to increase your add on sales, this is a must attend!

DOUBLE COATED HAIR BALLSChris Pawlosky

Chris will be demonstrating di� erent techniques you can use to clean up, � x up and � nish up double coated breeds like Shelties, Chows, Golden Retrievers, Border Collies and Australian Shepherds.

BREAD & BUTTER GROOMING: FAST & EASY PET TRIMS DROP COAT BREEDKathy Rose

Kathy will demonstrate a � u� y pet trim on an ever popular drop coat breed. She will show you how to create quick � u� y styles with Snap-On combs. She will be blending with

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Fish Tails and demonstrating various scissoring and blending techniques. This seminar is a must to keep your customers happy and coming back!

SCOTTIE SECRETS Jennifer Lee Jennifer Lee has won three Best In Shows with her Scottish Terrier. She will demonstrate how to groom a Scottie in both a pet trim and show trim. Jennifer will also explain the breed standard and step by step grooming techniques on this wonderful and elegant breed. Jennifer will share her secrets on how to groom Scotties from head to toe. “The secret of good grooming begins with an honest appraisal of the dog to be groomed.” Jennifer will explain what it is and how to have “A Good Eye”.

GROOMER’S HEALTH: PREVENTION & WELL BEINGLinda Easton & Dr. Jim Warner

Hand and wrist carpal tunnel, back pain and fatigue limit too many groomers’ production. If you want to understand why this happens, learn to prevent it, and what you can do to feel better, this class is for you. We will discuss how scissor fit and use affects your hand, fatigue and carpal tunnel problems.

BOUVIER DE FLADRES Donna Owens

This regal one of a kind breed is always a show stopper. Join Donna as she demonstrates how to give the Bouvier a client pleasing pet trim without sacri� cing the beauty and correct lines of the breed. Donna loved competing on these big dogs with even bigger hearts and loving personalities.

SIT, STAY, SCRATCH: MANAGING PET FOOD SENSITIVITIESJennifer Adolphe

Itchy skin, chronic vomiting or diarrhea, and frequent paw licking

are common signs that a pet is having an adverse reaction to food. With food sensitivities seemingly on the rise among dogs and cats, many pet parents are looking for solutions. Groomers play a key role in ensuring the overall well-being of pets and can help pet parents identify pets with food sensitivities. The goal of this presentation is to discuss dietary options for pets with adverse food reactions and how groomers can assist their clients in � nding a diet that works for their pets.

POLICIES & PROCEDURESJudi Cantu-ThackerYou know what your clients expect from you. Do your clients know what you expect from them? Communication is the key to every happy relationship. Join Judi in this informative seminar where you will learn how to keep the lines of communication open!

QUICK AND TRENDY POODLE PET TRIMJonathan David

A great haircut is your best advertisement, but who has time to be a perfectionist? You do! A stylish poodle pet trim isn’t as time consuming as you think with the help of snap on combs, quality shears, and some time saving tips! Poodles are one of America’s most popular breeds and every groomer sees plenty of them but often owners think a great poodle trim is too much maintenance. Jonathan will show you how to give a great haircut that’s a walking billboard of your work without too much time on your part and too much maintenance for your customers.

WONDERFUL WESTIEKoko Tanaka

In this class, Koko will show you the di� erence between grooming a Westie in show and pet trims then she will demonstrate the pet trim

according to the Westie’s breed standard, including a modi� ed teased up Westie head. First, she will explain how to hand-strip, why to hand-strip, and also why handstripping is a pro� table service. Koko will instruct on how to convince your clients to change their ideas of what a Westie trim should be and guide them to start handstripping for its aesthetics and skin health bene� ts.

A WONDERFUL WHEATENDiane Betelak

Diane will demonstrate how to trim the popular Wheaten Terrier correctly. She will show you how to set lines using Snap-On combs and blades while still keeping that wonderful Wheaten pro� le. This trim can be kept long or shortened up depending on the lifestyle of the owner.

TAKE IT TO THE BANK: PROFITABLE CAT GROOMINGDanelle German

In this seminar, Danelle will cover such topics as: How to � gure out your potential in the cat market and how to maximize it, what speci� c things to focus on to e� ectively grow your business, pricing structures for cat grooming services, identifying problems and creating real solutions, and a whole lot more!

OLDER DOGS – TO GROOM OR NOT TO GROOM?Teena Patel

Special care and consideration must be made when grooming senior dogs; dogs whom are unable to stand or cooperate with the demands of being groomed. Each of us should be challenged with the question: are we able to do what is right for the dog? In this short session, we will discuss the challenges of grooming older dogs as they apply to the dog and the groomer and discuss ways in which

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we can be accommodating to this population of dogs.

THE NEW GENERATION OF PET GROOMING Jessica Romani

Want to see state of the art tools and learn how to use them correctly? Come see Jessica’s introduction to amazing products. Jessica will share how to make your shop professional and convenient for your customers with the latest presentation techniques and technologies. She will also introduce a spectacular tool that groomers have been wishing for that is now on the market!

FINISHING TOUCHES... TIPS, TRICKS AND TECHNIQUES TO GET YOUR CLIENT IN MORE OFTENKathleen Sepulveda

Bring your ideas, suggestions and positive attitude for this roundtable discussion. In this economy you need to be even more aggressive in customer relations to keep them coming back. From a simple bandana to a courtesy call or maybe the need to hire a receptionist? How do you get a website up and running or free PR? Let’s talk and share!

DANDIE DINMONT TRIM Donna OwensThe distinct trim of the Dandie is

like no other, but it’s one that can be used on other breeds to o� er your clients who are looking for something di� erent. Even if you currently have no Dandies in your salon, you never know when one might walk in or someone might say they want to try a unique haircut. Donna will demonstrate the breed standard achieved in a pet trim and how you can transform other breeds with this trim.

GROOMING THE DIFFICULT DOG Sue Watson

We all get them. You know the ones no other shop will do - the dog that gets passed from shop to shop. Sue does not pass those dogs to

anyone; she grooms them! She will show you handling techniques that will help you groom these dogs too. These clients will love you forever. Sue will also show you � nishing techniques that will make those dogs with di� cult coat types and the � oppy, lifeless, choppy-looking drop-coated little dogs look better, and they will stay looking good longer.

HOW TO SAFELY GROOM CATS AND MAKE MONEY AT THE SAME TIME Danelle German

Adding or expanding cat grooming services can increase revenue in any grooming business. Knowing how to tap into this huge market and turn cat owners into patrons who frequent a grooming business on a regular basis is hard. But it can be done! And it can be done with great success! During this seminar, Danelle will cover how to get cat clients, how to retain them, how to price services for pro� tability, how to up-sell to increase revenue, and how to quickly and accurately identify a cat’s temperament before it is groomed.

IT’S JUST A LITTLE BITE. NO BIG DEAL... Judi Cantu - Thacker

That’s what I thought until I ended up in the hospital for a week. Cat and dog bites can be more serious than we really think. Even the smallest bite can disable you for days or weeks. How do you take care of it? How do you protect yourself, your employees and your clients? Are you prepared?

PET TRIMS FOR EVERYDAY GROOMING: SPRINGER DEMO Will Comparsi

A class for beginners to advanced, this seminar will cover tips and tricks on corrective grooming, coat upkeep, and scissoring. Basic clipper, carding and thinning every groomer should know will be used and explained.

Will has an energetic and outgoing personality, and brings a breath of fresh air to his seminars. Let’s have some fun while grooming!

THE GROOMING TUTOR: SHIH - TZU’S SASSY HEADS Michell Evans

Do you � nd yourself giving all your Shih-tzu’s the same head style? Join Michell in this fun seminar where she will demonstrate how to customize your Shih-Tzu’z heads and give them all their own personality. Want to make the girls look more feminine and the males more masculine? She will show you how to achieve short and sassy to cute and clean and everything in between.

GROOMER’S GUIDE TO SOCIAL MEDIA Nicole Kallish

Do you want to be a cut above the rest with an internet presence? Looking to gain new clients and engage your current clients? This seminar will get you started on becoming savvy to the wonderful world of social media. Is Facebook, Twitter, Pinterest and LinkedIn foreign territory for you? Do you � nd yourself wondering “where do I start”? Marketing your grooming business using these internet sites and several others is a must in 2016. Nicole will get you going and show you the ropes! PowerPoint presentation and handouts for all attendees are available to help you bring your business into this century!

WHAT’S GOING ON IN JAPAN? – JAPANESE (OR ASIAN) PET TRIM Koko Tanaka

About 10 years ago, when Koko showed this extreme grooming style to her groomer friends in the USA, she heard things like “This is not correct!” “Ugly!” 10 years later, we started seeing Japanese (or Asian) Pet trims start to make a landing in the USA, for grooming shops and also grooming contests. Koko will explain the reason

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Japanese Pet trims began, how many basic hair styles (over 80 versions you can create by mix and matching the body parts!) exist, how we can modify those hairstyles to our clients’ demands, and expand to create your own hairstyles.

SCISSOR TECHNIQUE CLASSWill Comparsi

The way we hold our scissors, our body position, and the way we move around a dog are paramount to producing a quality product in a timely manner. This is a “bring your scissors” class.

DIFFICULT DOGS: WE ALL GET THEM!Tammy Colbert

Join Tammy in this 2 hour seminar where she will provide tips, tricks and demonstrations on how to handle di� cult dogs in the grooming shop. There are di� erent reasons

why a dog may be aggressive, stubborn or scared. You will learn how to assess the situation and choose the best method to make your four legged client cooperate. Make your life, and the lives of the pets you groom, easier and less stressful by learning these tips!

PREPARING A PUPPY FOR A LIFETIME OF GROOMINGTeena Patel

Ugh! Puppies. So adorable, and yet, they can be a total nightmare on the grooming table. This is the beginning of a lifelong relationship, and what you put into it now is what you will get out of it in the long run.

This seminar is for anyone interested in learning how to prepare a new puppy for being a lifelong client. Some topics include: Fundamental principles for training and preparing a puppy for a groom,

services that help educate the client on the responsibilities they have to ensure long-term behavior wellness, and stepping away from the norm and learn how you can impact the experience in a positive way.

HOW MUCH SHOULD YOU CHARGE FOR YOUR GROOMING SERVICES?Michell Evans

We all want to know the answer to this question. Well, the answer is in your budget! This workshop will walk you through the process of creating a business budget for your salon. Please bring a good estimate of your expenses, a calculator, and a pen. I will provide a worksheet. Your expenses and personal information need not be shared if you do not wish. We will explore a sample budget and begin to determine what you need to charge in order to meet your goals. This is an enlightening experience!

$399

DO-IT-ALL•All events and seminars from Thursday to Sunday

• All three days of trade show• Viewing of all contests in grooming arena

• Groomer to Groomer Attaché Bag

• All Saturday & Sunday programs• All three days of trade show

• Viewing all contests in grooming arena

• All three days of trade show • Viewing all contests in grooming arena

• All Friday & Saturday seminars• All three days of trade show

• Viewing all contests in grooming arena

FRIDAY & SATURDAY

$299

WEEKENDBASIC

$199

TRADE SHOWSPECIAL

$25

PACKAGE PLANS

WEEKEND TOPICS

BASIC

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What are the World Cup Grooming Games? Top Prize Money! Top Judges! Top Contestants! A Groom-Team sanctioned competition. And best of all... it’s FREE to see with a Trade Show admission. Bring ALL your sta� to see top groomers from around the world skillfully exhibit their craft.

Three levels of competition skill will be offered. Nature’s Specialties is offering huge prize money to the Best in Show winners in all three levels! The Games will be broken into four sponsored tournaments and will include the Utsumi America Inc. Wire Coated Breed Tournament, Wag’n Tails Poodle Tournament, Earthbath Sporting Tournament and Geib All Other Purebreds Tournament. In addition to the World Cup Grooming Games, Andis will be awarding one contestant the Best All-Around award!Jackie Boulton, 2015 World Cup Grooming Games Champion.

GROOMING CONTESTSFRIDAY& SATURDAY

As groomers, we have a soft spot for dogs abandoned at animal shelters. Many groomers volunteer their time to help these dogs become someone’s pet. � is year Groom Expo West will host a Rescue Round-Up competition to reward those dedicated groomers. We also hope to raise awareness and encourage others to get involved with their local rescue.

Each rescue organization will be given a donation for the use of each dog that they provide. In addition, attendees can donate to any dog that they fall for and contribute toward the adoption fees for that dog. Any money above 50% of the adoption fee will be put into the rescue’s general fund. All participating dogs are available for adoption based on the rules of each shelter.

Each competing groomer will receive a ribbon and the appreciation of all their fellow groomers. Trophies and prize money will be awarded to the top three groomings based on judging. Prize money is $1,000 for � rst place, $500 for second, and $250 for third. � e winner of the Round-up will be invited to attend the National Rescue Round-Up Invitational at Groom Expo and a chance to win a cruise and be featured on the cover of Groomer to Groomer.

Of course, the ultimate goal is to make the dogs as cute and healthy as possible to help them � nd their forever homes. If you can’t compete, be sure to come out and support the competitors as they help these dogs go from rags to riches.

Nearly $11,000in Prize Money!

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RESCUE ROUND-UP CONTEST

WORLD CUP GROOMING GAMES

For rules, go to GroomExpoWest.com

SUNDAY

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GROOMING CONTESTS

BEST ALL-AROUND AWARD! $1,000

CREATIVE STYLING

1st Place $1,5002nd Place $7503rd Place $500

People’s Choice $250

SUNDAY

Groomer to Groomer is sponsoring the Creative Styling Contest with $3,000 in prize money and trophies. “� is is a highlight of the Expo, with winners taking home great prize money. People’s Choice winner will be on the cover of Groomer to Groomer magazine,” said Todd Shelly, President of Barkleigh Productions, Inc.

Sandy Hartness, 2015 Creative Styling First Place Winner

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For rules, go to groomexpowest.com

RESCUE ROUND-UP1st Place $1,000*2nd Place $500*3rd Place $250*

WORLD CUP GROOMING GAMES CHAMPION

$2,500

CREATIVE STYLINGCONTEST

*Plus Invite to Rescue Roundup Invitational at Groom Expo 2016

BREED CLASSESLEVEL 3 1st Place $300 2nd Place $200 3rd Place $100

LEVEL 2 1st Place $100 2nd Place $50 3rd Place $25

LEVEL 1 1st Place Trophy* 2nd Place Trophy* 3rd Place Trophy*

BEST IN GROUP1st Place $2002nd Place $1503rd Place $75

*Plus Barkleigh Gift Certi� cate

SHOW CLOSE AUCTION A fast-paced auction will be held to sell all unclaimed Silent Auction items and products donated from booths at the show close.

Sunday • 6 PM

CONTESTANT PRIZES

CONTEST TABLES

Save an additional 10% o� tables used in grooming contests!

Reserve one of these tables at the show.

Call Brenda at (800) 525-7387, ext. 272.

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GROOM EXPO WESTPasadena Convention Center300 E. Green StreetPasadena, CA 91101(626) 793-2122info@pasadenacenter.comwww.pasadenacenter.com

PASADENA CONVENTION CENTERHOSTS

303 East Cordova St.Pasadena, California 91101

(626) 449-4000(800) 457-7940

SINGLE/DOUBLE$169/night

TRIPLE$184/night

QUAD$199/night

Tell them you are with GROOM EXPO WEST

Cut o� Date for Special Rates: JANUARY 19, 2016

LOCATION

CONVENTION CENTER

SHERATON

Main room block:

SHERATON PASADENA

Over Flow Room Block:

HILTON PASADENA

168 South Los Robles AvenuePasadena, CA 91101

1-626-577-1000www.hilton.com

SINGLE/DOUBLE: $169/night

TRIPLE: $179/night

QUAD: $189/night

Tell them you are with: GROOM EXPO WEST

Cut o� Date for Special Rates:JANUARY 4, 2016

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10:30 AM Registration Opens12–4 PM The Grooming Tutor — Michell Evans CGA Salon Creative Certi� cation Program — Angela Kumpe & Lori Craig AKC Salon Certi� cation: Safety in the Shop — Susan Sholar12-5 PM From the Paws Up: Exploring Therapeutic Spa Essentials & Techniques — Michelle Knowles

12–6 PM Brusher Bather Certi� cate Program — Teri DiMarinoTHURSDAY EVENING7-9 PM Round Faces — Lindsey Dicken & Nicole Kallish Answers to the 3 Problems Groomers Deal with Every Day — Linda Easton & Dr. Jim Warner

Shear Control — Chris Pawlosky

8 AM Registration Opens

9–10 AM Day Long Programs Part 1 with Trade Show Breaks

Mixed Breed Mania — Michell Evans, Olga Zabelinskaya, Jennifer Lee, Donna Owens

Cat Grooming Series — Danelle German Super Styling with Sue and Jay — Sue Zecco & Jay Scruggs Groomer’s Business Summit — Teri DiMarino

A Compassionate Salon: Behavior Wellness Comes First — Teena Patel

10 AM Trade Show Opens

11–12 PM Day Long Programs Part 2

2–3 PM Day Long Programs Part 3

4–5 PM Day Long Programs Part 4

6 PM Trade Show Closes

FRIDAY EVENING6-8 PM Dueling Bichons: Two Groomers, Two Dogs, Two Styles — Lindsey Dicken & Nicole Kallish Going Mobile With Angela — Angela Kumpe Modern Styles — Olga Zabelinskaya

8 AM Registration Opens

9–10 AM SESSION 1 Clipper & Blade Clinic — Diane Betelak The 411 on Vaccines — Dr. Cliff Faver The Creative Cat — Angela Kumpe & Lori Craig Double Coated Hair Balls — Chris Pawlosky Successful Scissoring Techniques — Jay Scruggs

10 AM Trade Show Opens

11–12 PM SESSION 2 It’s My Way... On The Highway — Judi Cantu-Thacker Customer Service & Sales — Will Comparsi Groomer’s Health: Prevention & Well Being — Linda Easton & Dr. Jim Warner Scottie Secrets — Jennifer Lee Bouvier De Fladres — Donna Owens

2–3 PM SESSION 3 Sit, Stay, Scratch: Managing Pet Food Sensitivities — Jennifer Adolphe Policies & Procedures — Judi Cantu-Thacker Everyday Salon Creative — Angela Kumpe & Lori Craig Bread & Butter Grooming: Fast & Easy Pet Trims Drop Coat Breed — Kathy Rose Wonderful Westie — Koko Tanaka4–5 PM SESSION 4 A Wonderful Wheaten — Diane Betelak Quick & Trendy Poodle Pet Trim — Jonathan David Certified Professional Groomer: Are You Ready? — Linda Easton Take It To The Bank: Profitable Cat Grooming — Danelle German Older Dogs – To Groom or Not to Groom? — Teena Patel6 PM Trade Show Closes

SATURDAY EVENING6–8 PM Di� cult Dogs: We All Get Them! — Tammy Colbert

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9–10 AM SESSION 5 Preparing a Puppy for a Lifetime of Grooming — Teena Patel Oodles of Doodles — Chris Pawlosky The New Generation of Pet Grooming — Jessica Romani Finishing Touches... Tips, Tricks & Techniques to Get Your Client In More Often — Kathleen Sepulveda Grooming the Di� cult Dog — Sue Watson

10 AM Trade Show Opens

11–12 PM SESSION 6 It’s Just a Little Bite. No Big Deal... — Judi Cantu-Thacker Pet Trims for Everyday Grooming: Springer Demo — Will Comparsi The Grooming Tutor: Shih - Tzu’s Sassy Heads — Michell Evans How to Safely Groom Cats & Make Money at the Same Time — Danelle German Groomers Guide To Social Media — Nicole Kallish

2–3 PM SESSION 7 Scissor Technique Class — Will Comparsi How Much Should You Charge for Your Grooming Services? — Michell Evans Dandie Dinmont Trim — Donna Owens What’s Going On In Japan? — Koko Tanaka5 PM Trade Show Closes

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Thursday6:30 PM Judges Meeting7 PM Contestant Meeting

Friday Morning8 AM Utsumi America Inc. Wire Coated Breed Tournament Check In 9 AM Utsumi America Inc. Wire Coated Breed Tournament Start12 PM Utsumi America Inc. Wire Coated Breed Tournament Awards

Friday Afternoon1 PM Wag’n Tails Poodle Tournament Check In2 PM Wag’n Tails Poodle Tournament Start5 PM Wag’n Tails Poodle Tournament Awards

Saturday Morning8 AM Earthbath Sporting Tournament and Salon Freestyle Tournament Check In9 AM Earthbath Sporting Tournament and Salon Freestyle Tournament Start12 PM Earthbath Sporting Tournament and Salon Freestyle Tournament Awards

Saturday Afternoon1 PM Geib All Other Purebreds Tournament Check In2 PM Geib All Other Purebreds Tournament Start5 PM Geib All Other Purebreds Tournament Awards5:15 PM Andis Best All-Around Award5:30 PM Best in Show Judging

Sunday7:30 AM Barkleigh Productions Rescue Round-Up Check In8 AM Barkleigh Productions Rescue Round-Up Start11:30 AM Barkleigh Productions Rescue Round-Up Awards12 PM Nature’s Specialties Best In Show Awards

Sunday Afternoon12:30 PM Groomer to Groomer Creative Styling Check In1 PM Groomer to Groomer Creative Styling Start4 PM Groomer to Groomer Creative Styling Presentations and Awards

UTSUMI AMERICA INC.DBA B.W. BOYD SHEARS

CONTEST SCHEDULECONTEST SCHEDULE

N E V E R C O M P R O M I S EN E V E R C O M P R O M I S E

B R A V U R A L I T H I U M

T A K I N G C O R D / C O R D L E S S T E C H N O L O G Y T O T H E N E X T L E V E L

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GROOM EXPO WEST 2016 REGISTRATIONOne person registering per form, please

Name (Print Clearly): ________________________________________

Business: _________________________________________________

Address: _________________________________________________

City/State/Zip: _____________________________________________

Email (Print): ______________________________________________

Phone: (____________) _____________________________________

Cell Phone: (____________) _________________________________

Check One:

p Groomerp Kennel Operatorp Retailerp Pet Sitterp Trainerp Vetp Breederp Owner/Handlerp Manufacturerp Online Retailerp Catalogp Pet Ownerp Other_____________

Packages1 p Do-It-All – $399 (Save $137)

Trade show (begins Friday), all events, viewing of tournaments, and seminars Thurs.

through Sun. You may go in and out of educational sessions. Some sessions overlap.

2 p Fri. & Sat. Basic – $229 (Save $49)Friday & Saturday programs, trade show

and viewing of tournaments

3 p Weekend Basic – $199 (Save $39)Saturday & Sunday programs,

trade show and viewing of tournaments

4 p Trade Show Special – $25Three-day trade show

and viewing of tournaments

Trade Show – $10 per day($15 at the door)

5 p Fri. 6 p Sat. 7 p Sun.

A La CarteThursday Events10 p Brusher Bather Certificate Program $15911 p The Grooming Tutor $13912 p From The Paws Up $14913 p CGA Salon Creative Certification $139 14 p AKC Salon Certification $139Thursday Evening Events (Free with purchase of Thursday program)15 p Round Faces $5916 p Answers To The 3 Problems Groomers Deal W/ Everyday $5917 p Shear Control $59Friday Events18 p Cat Grooming Series $13919 p Mixed Breed Mania $13920 p Super Styling w/ Sue & Jay $13921 p Groomer’s Business Summit $139 22 p A Compassionate Salon $139Friday Evening Events (Free with purchase of Friday program)24 p Dueling Bichons $5925 p Going Mobile with Angela $59 26 p Modern Styles $59Saturday Events27 p Saturday Program Sessions $13928 p Individual Session (each) # ____ x $45 = $ _____________Saturday Evening Events (Free with purchase of Saturday program)31 p Difficult Dogs: We All Get Them! $59Sunday Events29 p Sunday Program Sessions $9930 p Individual Session (each) # ____ x $45 = $ _____________

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Programs are 20% higher at the door. Refund Processing Fee – $30

Register online at www.groomexpowest.com

Total: $ ___________ p Check p MC/Visa/Discover# ____________________________________________________

Exp. Date ____________________________

Make Checks Payable to:

Barkleigh Productions, Inc.970 West Trindle Road

Mechanicsburg, Pa 17055(717) 691-3388 • FAX (717) 691-3381

Email: info@barkleigh.com

N E V E R C O M P R O M I S EN E V E R C O M P R O M I S E

B R A V U R A L I T H I U M

T A K I N G C O R D / C O R D L E S S T E C H N O L O G Y T O T H E N E X T L E V E L

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MOBILE GROOMING CONVERSIONS

800-513-0304 WagnTails.com800-513-0304 WagnTails.com

MOBILE GROOMING CONVERSIONSMOBILE GROOMING CONVERSIONSMOBILE GROOMING CONVERSIONSMOBILE GROOMING CONVERSIONSMOBILE GROOMING CONVERSIONSMOBILE GROOMING CONVERSIONSMOBILE GROOMING CONVERSIONSMOBILE GROOMING CONVERSIONS