Grocery / Market Manager Q2 2009. 4 th Quarter 2008 Grocery / Market Manager November-January 2008...

Grocery / Market ManagerQ2 2009

4th Quarter 2008Grocery / Market ManagerNovember-January 2008

Rascal Flatts Rocks Your Block

Program: Wks 14 - 17SSO’s Shipping: Wks 14

Items (Qty) •Hershey Milk Chocolate (108)•Cookies ‘n Creme (72)•Hershey w/Almond (72)•Skor (36)•Reese’s PB Cups (108)•Kit Kat (72)•Almond Joy (36)•York (36)

COMAC •Wks TBD

Merchandising•Cartrail•Front end caps•Pallet drops

Pricing• 64¢ (low zone) / 74¢ (high zone)

Tray #2 (252ct)

Tray #1 (288ct)Tray 1Tray 1

Tray 2Tray 2

Standard Bar PDQ’s


2/$1.00 Standard Bar RollbackProgram: Wks 18-26 SSO’s Shipping: Wave 1 - Wk 19, Wave 2 – Wk 22

Items Tray 1 (288ct) Pallet(4644ct)8226706 Cookies ’n Creme (72ct) 756ct8201939 Hershey Milk Chocolate (108ct) 900ct8201925 Hershey Almond (72ct) 792ct8266578 Skor (36ct) -Tray 2 (252ct)8201876 Kit Kat (72ct) 540ct8202240 Reese’s PB Cups (108ct) 972ct8275272 Almond Joy (36ct) 360ct8201904 York (36ct) 324ct

Available in Everyday Boxes OnlyNEW Reese’s Dark PB Cup 36ctNEW Symphony Almd/Toffee 36ctRolo 36ct

COMAC • Wks TBD

MerchandisingFront End Caps, Cartrail, Action Alley

NEWNEW6/096/09 NEWNEW

6/096/09


$1 King Size Nostalgic Rollback

Program: Wks 14 - 22SSO’s Shipping: Wks 14 & 16

Items (Pallets & PDQ’s) 8203787 Reese PB KS*8266385 PayDay KS8207355 Heath KS8207369 Watchamacallit KS8294734 Zero KS8298697 Twizzler Strawberry KS8232624 Hershey Milk Large Bar*8232631 Hershey Almond Large Bar*

COMAC• TBD

Merchandising• Front End Caps• Cartrail• Action Alley

* Items in nostalgic graphics


King Size Yearlong RollbackProgram: Wks 01 – 48SSO’s Shipping: Wks 14 & 16

Items 8203787 Reese PB KS8266385 PayDay KS8207355 Heath KS8207369 Watchamacallit KS8294734 Zero KS8298697 Twizzler Strawberry KS8265398 Reese’s Crispy Crunchy KS8207362 Caramello KS8232624 Hershey Milk Large Bar8232631 Hershey Almond Large Bar

Merchandising• Front End Caps• Power Wings• Transaction Counters• Cartrail

KS/Large Bars are +131.1%*KS/Large Bars are +131.1%*KS/Large Bars are +131.1%*KS/Large Bars are +131.1%*

* Data as of March 27, 2009


Program: Wks 01 - 48

Items 155031 Mounds 8pk155024 Almond Joy 8pk155038 Milk 8pk154957 Kit Kat 8pk194513 Reese’s FastBreak 8pk154876 Reese’s 8pk

MERCHANDISING• Grocery End Caps• Action Alley

-Stackbases (Utilize DRC’s or Hershey 4-tier Display pieces)

-Dump Bins• Checkstand End Caps• Cart Rail

8-Pack Yearlong Rollback

# 2 Hershey Packtype at Walmart# 2 Hershey Packtype at Walmart# 2 Hershey Packtype at Walmart# 2 Hershey Packtype at Walmart


Hershey S’mores: 2/$5 Rollback Program: Wks 11 - 24SSO’s Shipping: Weeks 12, 15, 18, 20

Items162179 Hershey Milk 6-Pack163038 Hershey Almond 6-Pack162188 Reese’s PB Cup 6-Pack

COMAC • Cartrail Wks 17-18

FSI’s• May 17th & June 28th

MerchandisingSeasonal Aisle Grocery End Cap Cartrail Action AlleyFront End Cap Camping

Pricing• 2/$5 Rollback


Program: Rollback from Wk 10 – Wk 28SSO’s: Week 12 and 13

12oz Packaged Candy Items 103610 Hershey Kisses103637 Kisses w/Almonds161198 Kisses MeltawayCOMAC Wk 13 – Wk 14

MERCHANDISINGEnd Cap

DETAILS

• Rollback begins Wk 10• SSO will be sent in DRC cases Wk 12 & Wk 13

2/$5 Kisses 12oz Rollback

NEW

for


Program: Wks 15 - 28SSO’s Shipping: Weeks TBD

12oz Packaged Candy Items 132551 Heath 103703 Hugs103672 York Miniatures 179963 Dark Kisses196823 Reese’s Whipps 103626 Caramel Kisses103649 Hershey Miniatures 188890 Special Dark Minis103665 Rolo Miniatures 103658 Reese’s Miniatures

COMAC• Wks 15 & 18

MERCHANDISING• Front End Cap• Grocery End Cap• Cartrail• Action Alley

2/$5 Packaged Candy Rollback

for


HERSHEY’S SYRUP and TOPPINGS

Chocolate Bottle: ROLLBACKROLLBACK Wks 14-33 Jolly Rancher Toppings: EXCLUSIVEEXCLUSIVE Wks 14-33Chocolate Bottle: ROLLBACKROLLBACK Wks 14-33 Jolly Rancher Toppings: EXCLUSIVEEXCLUSIVE Wks 14-33

Items:9270368 Chocolate BonusBonus 26oz9235987 Chocolate Bottle 24oz 9288194 Jolly Rancher Green Apple 9oz9288187 Jolly Rancher Blue Raspberry 9oz(Jolly Rancher items are non-replenishable)

TAB, SSO’s: • Memorial Day TAB• SSO’s to support TAB• Syrup will be featured on Walmart TV as part

of their “Simple Summer Fun” program

Retail Pricing• $1.68 ROLLBACKROLLBACK on Syrup• $1.68 on Jolly Rancher Toppings

FSI’s 5/17* & 8/23* (5/17 FSI can be used on both syrup and toppings although Jolly Rancher itemswon’t be pictured) May 17th, 2009 August 23rd, 2009

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Grocery / Market Manager Q2 2009. 4 th Quarter 2008 Grocery / Market Manager November-January 2008...

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