Food Centricity Powers:

The Emergence of the Food Start-up Ecosystem

A Look Into the Market

How the Gaps Developed

Current Trends Pushing ‘Innovation’

What is a Food Start-up?Packaged Foods Food Tech

Packaged Foods Deep DiveResearch and Development

Packaged Foods Deep DivePackaging Design

Packaged Foods Deep DiveIngredient Procurement

Packaged Foods Deep DiveManufacturing

Packaged Foods Deep DiveStorage

Packaged Foods Deep DiveDistribu-tion

Packaged Foods Deep DiveSale # 1

Packaged Foods Deep DiveSale # 2

Challenges for a Small Food Maker High Friction Indus-

try

Challenges for a Small Food Maker High Cost of Ingredi-

ents

Challenges for a Small Food Maker High Selling

Costs

Challenges for a Small Food Maker Shelf Life (Safety and Qual-

ity)

Challenges for a Small Food Maker Looming Entry into Space by Big Play-

ers

Challenges for a Small Food Maker Premium Position-

ing

Challenges for a Small Food Maker No Defensible IP

Remaining Successful

Food Investment Funds

Examples of Acquisitions in Food

$33M by General Mills $820M by General Mills $775M by Hormel

Market Opportunity

Over $5.3 Billion of Private Capital Invested from 2012 to 2014.

Southern California's $44 billion in annual grocery sales makes it the largest U.S. grocery market.

Market Pain

>90% failure rate for packaged food companies

Average time to market from idea or concept is 18 months

Average runaway for most companies is 8 months

Our Solution

Access to permitted facilities Reducing cost of goodsAccess to knowledge

Access to capital

Accelerate time to market by 12 months

Food Maker HubThe Food Maker Hub™ is a professional network-ing organization for natural, specialty and arti-

sanal food companies with nearly 1,700 members.

• 10 Shared, yet individual- a model for future shared kitchens

• Kitchens Bays• Specialty Equipment• 3 Gluten-Free Kitchens• Confectioner Kitchen

• Health Department Involvement

East End Kitchens

“te platico una idea constructiva”

EEK

LA Prep• 56,000 sq ft space• 54 Individual, fully

permitted (wholesale) food maker spaces rented by the year.

• USDA / Organic certifiable• 13 Gluten-free kitchens• Two catering kitchens• Private and shared

storage (dry, chilled, frozen)

• 3 loading docks• Wet / dry packing room• Classroom / teaching

kitchen• R&D Kitchen• Co-working and meeting

office space• Shared equipment

LA PrepSmall Kitchen – No Hood

Small Kitchen – W/ HoodLA Prep

Medium Kitchen LA Prep

Large Kitchen LA Prep

Reducing COGS

Our Services• Brand positioning and brand

identity development and design

• Packaging design• Ingredient procurement• Business plan revisions or

writing• Marketing plans• Financial modeling• Legal

• Accounting• Food Photography and styling• Food formulation and R&D• Market Research• Label Compliance• Food Safety planning and

accreditation• Copy writing• Pitch coaching

Food Maker Acad-emy

Access to Capital

Food CentricityQuestions?

Greg Yudin greg@foodcentricity.comwww.foodcentricity.comwww.foodmakerhub.com

www.academy.foodcentricity.com@foodcentricity on Twitter