Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on...

12
99 Washington Street • Melrose, MA • 02176 • MARTY’S MATTRESS DEPOT • MAR TY’S FURNITURE COMPANY, INC. They got The view from my desk… Well planned events remain the key to keeping customer traffic and sales opportunities coming through your door. A chance to win a sofa or other valuable prizes is a proven attraction. The cost of adding this kind of contest to your promotion can be pennies on the dollar with prize insurance. Gift cards are also another way to knock them dead! The Spectrum Furniture Team brings you the most effective contests, powerful direct mail, and coordinated point of sale graphics to drive traffic and sales to your upcoming events. As always, we are committed to helping you Sell More and Spend Less! Direct Mail gives you the BEST RETURN ON YOUR MARKETING INVESTMENT! We are excited to add targeted acquisition email, IP Targeting and many other ideas to lift your response with direct mail found throughout this catalog. We presently service over 250 furniture stores nation wide. Call today to set up your upcoming promotional events! You can reach me at 508-523-0937 or [email protected]. Let's talk about how we can help grow your business. Happy selling, Greg

Transcript of Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on...

Page 1: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

99 Washington Street • Melrose, MA • 02176• M A R T Y ’ S M A T T R E S S D E P O T •

MARTY’S FURNITURE COMPANY, INC.

They got

The view from my desk…Well planned events remain the key to keeping customer traffic and sales opportunities coming through your door. A chance to win a sofa or other valuable prizes is a proven attraction. The cost of adding this kind of contest to your promotion can be pennies on the dollar with prize insurance. Gift cards are also another way to knock them dead!

The Spectrum Furniture Team brings you the most effective contests, powerful direct mail, and coordinated point of sale graphics to drive traffic and sales to your upcoming events. As always, we are committed to helping you Sell More and Spend Less! Direct Mail gives you the BEST RETURN ON YOUR MARKETING INVESTMENT!

We are excited to add targeted acquisition email, IP Targeting and many other ideas to lift your response with direct mail found throughout this catalog. We presently service over 250 furniture stores nation wide.

Call today to set up your upcoming promotional events!

You can reach me at 508-523-0937 or [email protected]. Let's talk about how we can help grow your business.

Happy selling,

Greg

Page 2: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

“Greg! WOW! You were right, make sure everyone works. Friday was great, Saturday was off the hook, Sunday was busy as hell. Today was busy as hell. This was a great promotion. We need to talk and plan the next event.”

– Mike Dewey Dewey Furniture, Vermillion, OH

UpTo 6

Offers

“XL Weekend Winner”14" x 101⁄2" Folds to 51⁄2"x101⁄2" Full color on gloss text.

Page 3: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

The “Monster Mailer”81⁄2" x 14" Monster MailerFlat mailer on heavy gloss stock, delivered flat.

Double Sided (7K min) Mailed only to saturation.

BIG!

BIGGER!

The "Monster" Mailer remains a popular choice for bedding events as well as clearance sales. Lots of space for a terrific price!

We have used the "Black Cat" Mailer for the last eight years and it still produces fabulous results!

The “Attention Getter"51⁄2" x 14" Mailer Envision a cost-effective means of mailing an entire city or town with a mail piece that blows the doors off your sales projections. 4 Color, 9pt. Gloss Cover15,000–30,000

5,000–15,000

Mailed only to saturation. Price includes printing, mail prep, & postage.

Add a scratch-off.

Page 4: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

The “BIG Secret”

The “Big Secret”8½" x 22" Folded to 8½" x 5½"Full color folded piece on glossy card stock.

Double Sided(7K min) to mail routes of your choice

(7K min) to your customer list

Add a Gift Card for an additional (12 pt card stock)

The “Bigger Secret”10½" x 271⁄8" Folded to10½" x 5½"Full color folded piece on glossy stock.

Double Sided(15K min) to mail routes of your choice

(15K min) to your customer list

Add a Gift Card for an additional (12 pt card stock) It's Massive!

Tons ofRoom!

Page 5: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

Your Choice!

The “Weekend Winner”

The “Polite Invite”

The “Weekend Winner”8½" x 14" Mailer With 3" coupon fold on Gloss Card Stock. Double Sided(7K min) to mail routes of your choice

(7K min) to your customer list

“ ”It was one of the best events that I have ever run!

—Ron Gobeil, Brown Furniture

Make Your Invite Jumbo!

Regular Size8½" x 14" unfolded

Jumbo Size 10½" x 14½" unfolded

Page 6: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

6" x 9" EnvelopePrinted in 2 colors with standard “A” live stamp.

38½" x 11" Bi-Foldon Heavy Gloss Card Stock1 3½" x 2" Gift Card

Inserted into the envelope. Full color front, black type on back of card. 30ml plastic.

2

The “Killer”

“Killer #2”2511⁄16" x 57⁄8" Tri-folded on heavy 80# card stock.mail routes of your choice

(10K min) to your customer list

Imagine 2 Perfed Pop-Out Gift Cards!

BESTSELLER!

The “Killer”This mailer has been a proven success story for stores in all price ranges. This piece never fails for furniture stores!(15K min.) to your customer list

(7K min.) to your customer list

Even Alaska Loves Spectrum!

“Killer 2"

This piece is a NO BRAINER!

Page 7: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

Lot's of

Space for

Co-Op!

NOW OVER 3,400,000 PIECES SOLD!Spectrum Marketing’s Best Selling Mailer Ever!

ALL STORES ARE CELEBRATING!

GRAND OPENINGS AV I N G S E V E N T

(NIROPE®)Nobody Beats Cardi’s... Nobody!

SEE INSIDE FOR UP TO $500 NIROPE® CASH*! 4 DAYS ONLY!

Make a big impact on your audience with minimal impact on your checkbook. Oversized catalogs have all the space you need to showcase multiple products or multiple product lines. Use the catalog space in your best interest – it’s great for multiple co-op claims for even deeper

savings. This is a win for you, your customers, and your vendors!

Price below includes initial layout, print, mail prep & Std. A Postage.

10,000 pcs 20,000 pcs50,000 pcse100,000 pcse250,000 pcs

8 Page mailer7 x 9½ 70# TextSaturation only!

Sell these pages to your vendors for increased Co-Op!

Why not print twice as much and do two drops 30 days apart? Saving you Money!!

Page 8: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

Your Choice of

Finish–Oak,

Cherry, or Pine!

The “Doors”14" x 81⁄2" Oblong Tri-Fold Mailer folded to 57⁄8" x 101⁄2"

When your message demands a unique delivery, this will capture the interest of any prospect.15,000+ to Routes

10,000+ to Routes

To Your Customer List

Price includes printing, mail prep, & postage.

The “Doors”

CHERRYFINISH

OAKFINISH

PINEFINISH

GLASSFRONT

Page 9: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

Elevate your next direct mail promotion with a SCRATCH-OFF!

The “Gate Keeper”257/8"x57/8" Folded to 11"x57/8"On heavy 80# cards stock(10K min) to saturation

The “Gate Keeper”

Imagine 4 Perfed Coupons!

The “Gate Keeper”257/8"x57/8" Folded to 11"x57/8"On heavy 80# cards stock(10K min)to saturation

Page 10: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

“Double Gate Fold”

Quad Fold Mailer

A great piece to show higher end product.Requires a minimum of 12 photos.

ABest

Seller!

The “Double Gate”21½" x 9" Quad-Fold MailerFull color, card stock with one tipped in gift card.(10K min) to your customer list

(10K min) to saturation

New!

10,000 pcs20,000 pcs50,000 pcs100,000 pcs250,000 pcs

8.5 x 11 flat size, opens to 17x22!

Saturation Only

D

PICTURED ON COVER: 6pc. DINING SET in birch solids & cherry

veneers includes 42” x 70” table that extends to 88”, 4 side

chairs & 2 arm chairs. Cardi’s Price $99999 Compare to $1,449.

400774813. 54” wide 2pc. china $99999

4 Days Only!

FIND LOCATIONS AND SHOP 24/7 AT CARDIS.COM

CARDI’S FURNITURE & MATTRESSES

RT. 2 WEST WARWICK, RI | SOUTH KINGSTOWN, RI

FALL RIVER, MA | HYANNIS, MA | ORLEANS, MA

SWANSEA, MA | WAREHAM, MA

SOUTH ATTLEBORO, MA

NOW OPEN IN SEABROOK, NH

CARDI’S MATTRESSES

CRANSTON, RI | JOHNSTON, RI | MIDDLETOWN, RI

WESTERLY, RI | N. DARTMOUTH, MA

FALMOUTH, MA | RAYNHAM, MA | PLYMOUTH, MA

On qualifying purchases of $2499 or more with your Cardi’s Furniture & Mattresses

credit card. Equal Monthly Payments required for 60 months.

UP TO

FURNITURE FOR

Every Room

IN YOUR HOME

WEST WARWICK, RI

OR

60 MONTHS

INTEREST FREE FINANCING*

OR

SOUTH ATTLEBORO, MA

NOW OPEN

RT. 2 WEST WARWICK, RI

up to

December 7-10, 2018!

See inside for details

OFF*

31” WIDE SWIVEL GLIDER is also offered in a variety of special order fabrics.

Cardi’s Price $59999 Compare to $789. 110747980

48” X 30” TRUNK COCKTAIL TABLE in reclaimed pine with a barnyard finish.

Cardi’s Price $44999 Compare to $639. 201142584. End table $27999, chair side table $29999, sofa table $36999

59.5” MEDIA FIREPLACE

features a panorama 3D quartz electric

fireplace insert that can warm up 1,000 sq feet,

Cardi’s Price $99999 Compare to $1,349. 283265075

36.5” WALL RECLINER

by La-Z-Boy in a coastal color.

Cardi’s Price $65999

Compare to $879. 111736635

42.5” WIDE X 17” DEEP

X 78.25” HIGH

MEMORY CABINET in grey.

Cardi’s Price $1,19999

Compare to $1,729. 260777225

RECLINERS START

AT JUST $298 (not shown)

$250 OFF*

any furniture or mattress

purchase over $2,499.

PLUS UP TO 12 MONTHS

INTEREST FREE FINANCING.*

(NIROPE®)

Nobody Beats Cardi’s... Nobody!

up to

December 7-10, 2018! OFF*

up to

December 7-10, 2018!

See inside for details

OFF*

TAKE

$100

OFF*

TAKE

$100

OFF*

TAKE

$100

OFF*

TAKE

$50

OFF*

TAKE

$50

OFF*

$500 OFF*

any furniture or mattress

purchase over $4,999.

PLUS UP TO 12 MONTHS

INTEREST FREE FINANCING.*

$100 OFF*

any furniture or mattress

purchase over $999.

PLUS UP TO 12 MONTHS

INTEREST FREE FINANCING.*

$50 OFF*

any furniture or mattress

purchase over $499.

PLUS UP TO 12 MONTHS

INTEREST FREE FINANCING.*

1 Furniture Way

Swansea, MA 02777

360535A

PRSRT MKTG

U.S. POSTAGE

PAIDSpectrum Marketing

Companies

A. 84” QUEEN SLEEP SOFA features 5” gel

infused memory foam mattress.

Cardi’s Price $1,19999 Compare to $1,699

106778307

B. 6pc. DINING SET in hardwood solids &

oak veneers includes 42” x 76” table, 4 side

chairs and a bench. Cardi’s Price $1,09999

Compare to $1,759. 800788880.

54” wide sideboard $59999

C. TEMPUR-PEDIC QUEEN SIZE MATTRESSES

starting at $2,199

D. 86” BENCH MADE SOFA features 8-way

hand tied springs. Cardi’s Price $1,79999

Compare to $2,559. 101791336.

Loveseat $1,77999, swivel chair $1,19999,

Special order fabrics are available.

E. TWIN LOFT BED over twin castered bed in

solid pine. Cardi’s Price $89998

Compare to $1,349. 600171297

F. 78” SOFA in 100% genuine top grain leather

features over 1,000 individually driven nail

heads trim. Cardi’s Price $2,19999

Compare to $2,699. 101709220

Chair $1,19999, ottoman $39999,

swivel chair $1,49999

G. 4pc. BEDROOM in pine solids & veneers

includes queen size bed with button tufted

upholstery, dresser, mirror & chest.

Cardi’s Price $2,49999 Compare to $3,499

500501033. Nightstand $37999

Also stocked in king size.

H. NIROPEDIC MAIFORD 10” PREMIUM

MEMORY FOAM QUEEN SIZE MATTRESS

AND FLAT FOUNDATION SET.

Cardi’s Price $79999 Compare to $99999

I. 3pc. RECLINING SECTIONAL in platinum

includes three toss pillows. Cardi’s Price

$2,69999 Compare to $3,199. 150766938

J. 3pc. 32” X 55” PUB HEIGHT SET finished

in grey with metal trim includes pub table &

2 backless stools. Cardi’s Price $79999

Compare to $1,119. 800237085

K. 4pc. BEDROOM in pine solids & veneers

includes queen size storage bed, dresser,

mirror & chest. Cardi’s Price $1,49999

Compare to $1,999. 500105297

Nightstand $19999

L. 2pc. SECTIONAL in grey includes 4 toss

pillows. Cardi’s Price $1,99999

Compare to $2,899. 100258537

Special order fabrics are available.

A.

B.

E.

F.

L.

*One offer per household. One time use only. Cannot be combined with this or any other offer, coupon, finance offer, “You Don’t Lose It” rebate, warranty replacement, comfort exchange, previous or existing order. Cannot be used for deposits, exchanges or any fees, payment on credit accounts. All redemption form

orders must be paid in full at time of purchase. Not redeemable for cash. Excludes any discount or finance offer over 12 months. Excludes Clearance, Floor Models, Tempurpedic, Beautyrest Black, iComfort, Mattress pads, Tax and Delivery / Removal fee. Customary deposit required on special orders and on merchandise

held for later delivery. Cannot be used towards Gift Card purchase or towards Cardi’s Furniture Protection Plan / Mattress Warranty, or any other Extended Warranty. Additional restrictions may apply. *60 Months No Interest** on qualifying purchases made with your Cardi’s Furniture credit card. 60 equal monthly

payments required. Purchases of $2499 or more qualify for the 60 month offer. **Offer applies only to single-receipt qualifying purchases. No interest will be charged on promo purchase and equal monthly payments are required equal to initial promo purchase amount divided equally by the number of months in

the promo period until promo is paid in full. The equal monthly payment will be rounded to the next highest whole dollar and may be higher than the minimum payment that would be required if the purchase was a non-promotional purchase. Regular terms apply to non-promotional purchases. For new accounts:

Purchase APR is 29.99%. Minimum Interest charge is $2. Existing cardholders should see their credit card agreement for their applicable terms. Subject to credit approval. *Same Day Mattress iDelivery® in RI requires in-stock purchase by 3pm. Next Day iDelivery® available to NH, CT & Cape Cod. Not responsible for

typographic, photographic, printing errors. See store for details. Expires 12/10/18. SKU#1DECSAVE9

K.

G.

D.

I.

J.

H.

C.

TAKE

$100 OFF

*

TAKE

$100 OFF

*

TAKE

$100 OFF

*

TAKE

$100 OFF

*

TAKE

$100 OFF

*

TAKE

$100 OFF

*

TAKE

$100 OFF

*

TAKE

$50 OFF

*

TAKE

$50 OFF

*

TAKE

$250

OFF*

TAKE

$250

OFF*

D

PICTURED ON COVER: 6pc. DINING SET in birch solids & cherry veneers includes 42” x 70” table that extends to 88”, 4 side chairs & 2 arm chairs. Cardi’s Price $99999 Compare to $1,449. 400774813. 54” wide 2pc. china $99999

4 Days Only!

FIND LOCATIONS AND SHOP 24/7 AT CARDIS.COM

CARDI’S FURNITURE & MATTRESSES RT. 2 WEST WARWICK, RI | SOUTH KINGSTOWN, RI

FALL RIVER, MA | HYANNIS, MA | ORLEANS, MA SWANSEA, MA | WAREHAM, MA

SOUTH ATTLEBORO, MA NOW OPEN IN SEABROOK, NH

CARDI’S MATTRESSES CRANSTON, RI | JOHNSTON, RI | MIDDLETOWN, RI

WESTERLY, RI | N. DARTMOUTH, MA FALMOUTH, MA | RAYNHAM, MA | PLYMOUTH, MA

On qualifying purchases of $2499 or more with your Cardi’s Furniture & Mattresses credit card. Equal Monthly Payments required for 60 months.

UP TO

FURNITURE FOR Every Room IN YOUR HOME

WEST WARWICK, RI

OR

60 MONTHS INTEREST FREE FINANCING

*

ORSOUTH ATTLEBORO, MA

NOW OPEN RT. 2 WEST WARWICK, RI

up to

December 7-10, 2018! See inside for details

OFF*

31” WIDE SWIVEL GLIDER is also offered in a variety of special order fabrics. Cardi’s Price $59999 Compare to $789. 110747980

48” X 30” TRUNK COCKTAIL TABLE in reclaimed pine with a barnyard finish. Cardi’s Price $44999 Compare to $639. 201142584. End table $27999, chair side table $29999, sofa table $36999

59.5” MEDIA FIREPLACE features a panorama 3D quartz electric

fireplace insert that can warm up 1,000 sq feet,Cardi’s Price $99999 Compare to $1,349. 283265075

36.5” WALL RECLINER by La-Z-Boy in a coastal color. Cardi’s Price $65999 Compare to $879. 111736635

42.5” WIDE X 17” DEEP X 78.25” HIGH

MEMORY CABINET in grey. Cardi’s Price $1,19999

Compare to $1,729. 260777225

RECLINERS START AT JUST $298 (not shown)

$250 OFF*

any furniture or mattress purchase over $2,499.

PLUS UP TO 12 MONTHS INTEREST FREE FINANCING.*

(NIROPE®)

Nobody Beats Cardi’s... Nobody!

up to

December 7-10, 2018! OFF*

up to

December 7-10, 2018! See inside for details

OFF*

TAKE

$100 OFF*

TAKE

$100 OFF

*

TAKE

$100 OFF

*

TAKE

$50 OFF

*

TAKE

$50 OFF

*

$500 OFF*

any furniture or mattress purchase over $4,999.

PLUS UP TO 12 MONTHS INTEREST FREE FINANCING.*

$100 OFF*

any furniture or mattress purchase over $999.

PLUS UP TO 12 MONTHS INTEREST FREE FINANCING.*

$50 OFF*

any furniture or mattress purchase over $499.

PLUS UP TO 12 MONTHS INTEREST FREE FINANCING.*

1 Furniture WaySwansea, MA 02777 360535A

PRSRT MKTGU.S. POSTAGE

PAIDSpectrum Marketing

Companies

UnFolds to this!

Page 11: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

Add a 6" x 9" Envelope and Live Stamp for 5¢ each

Best Seller!

The “Extended Barrel Fold”23 1 ⁄2" x 8 1⁄2" Mailer Folded to 51⁄2" x 81⁄2"A great piece for VIP or private sale promotions!

80# Matte Text(10K min) to routes of your choice

(10K min)

VIP “Extended Barrel Fold”

Thispiece is HUGE!23½" Wide

Page 12: Greg - Furniture Mailings · The “Monster Mailer” 81⁄ 2" x 14" Monster Mailer Flat mailer on heavy gloss stock, delivered flat. Double Sided (7K min) Mailed only to saturation.

A Must Use for Finance Offers!

Finance “Better Letter”8½" x 11" Folded to 8½" x 33/4" into a #10 Envelope with Live Standard “A” Stamp

Single Sided(7K min) to saturation

Double SidedCall for Details

LOOKING FOR SOMETHING UNIQUE?We can customize a mailer just for

you to reflect your stores individual style!

CALL TODAY

FOR YOUR

SPECIAL

PRICING!