Greer Interactive

Stop broadcasting. Start impacting.

Attention is scarce. The market isn’t waiting on you.

Money is pouring into digital, but many companies are falling behind with poor content, misguided advertising and broken lead funnels.

Empower your business with a different approach to digital.

G R E E R I N T E R A C T I V E , L L C

Scott Greer is a digital marketing professional

with 7+ years experience in media strategy,

Facebook Advertising, Google AdWords and

design. He has managed more than $1MM in

paid media and partnered with businesses

from a wide range of industries, including

healthcare, hospitality, retail and nonprofit.

Always curious and attentive to detail, Scott

enjoys working with open-minded clients

who are eager to learn, adapt and grow.

I help businesses develop digital media strategies that earn trust and drive action.

C L I E N T E X P E R I E N C E

M E T H O D O L O G Y

EMPATHY

It’s easy to prioritize the bottom line over everything else, but the most essential first step to any marketing strategy is to identify with your customer. What does she want? How does your product help him? Empathize first. Sell later.

VALUE ACTION

Most people hate advertising. And the majority of consumers believe that companies are dishonest. With this in mind, you have to offer something valuable to the user. This is the only way to begin building an effective media plan.

Brand awareness may not turn into lead generation overnight, but every media campaign needs a clear objective. Once you understand your end goal, you have to make it easy for people to convert. Keep it simple. Keep it focused.

PAID MEDIAPLANNING

CREATIVESERVICES

DIGITALSTRATEGY

S E R V I C E S

BRAND IDENTITY

CONTENT STRATEGY

GRAPHIC DESIGN

TRAINING WORKSHOPS

CAMPAIGN STRATEGY

FUNNEL DEVELOPMENT

PAID SEARCH

SOCIAL ADVERTISING

SOCIAL RETARGETING

C A S E S T U D Y

1.3%

2.5%

3.8%

5.0%

3,000

6,000

9,000

12,000

SEPOCT

NOVDEC

JAN

FEBM

AR

INDUSTRY: Government Services

SITUATION: A state-operated health website wanted to increase traffic through Google search and display. The goal was to improve the overall click-through rate with more relevant keywords and higher quality traffic.

CAMPAIGN RESULTS

Display CTR improved by 100% from 0.37% to 0.74%

Search CTR improved by 647% from 0.58% to 4.33%

63% Aggregate CPC improved by 63% from $0.30 to $0.11

647%

100%

Se

arch C

TR

Tota

l Clic

ks

C A S E S T U D Y

Se

arch

CP

C

Se

arch C

TR

INDUSTRY: Higher Education

SITUATION: A fully accredited online university wanted to raise national awareness and reach potential students through search and social. The strategy was to entice prospects with a free e-book download of its most popular course.

CAMPAIGN RESULTS

9,351 new visitors at an average cost per click of $0.95

339 leads driven with Facebook Lead Ads at $4.79 per conversion

10% Search CTR exceeded 10% by the end of the campaign

$4.79

$0.95 3.3%

6.5%

9.8%

13.0%

$0.58

$1.15

$1.73

$2.30

1/18

1/25 2/

12/

82/

152/

222/

29 3/7

3/14

3/21

3/28 4/4

4/11

C A S E S T U D Y

Co

st P

er C

onv

ers

ion C

onve

rsion

Rate

INDUSTRY: Healthcare

SITUATION: An urgent care client with facilities across the southeast United States needed to revamp its paid search strategy. The primary objective was to increase call volume while lowering the overall cost per conversion.

CAMPAIGN RESULTS

Search CTR increased by 654% (1.02% to 7.69%)

Conversion rate improved by 67% (17.8% to 29.8%)

42% Cost per conversion improved by 42% ($4.89 to $2.85)

67%

654% 8%

15%

23%

30%

$1.25

$2.50

$3.75

$5.00

OCTNOV

DECJA

NFEB

MAR

Scott is able to thoroughly assess customer needs and deliver compelling campaigns that get noticed and drive goals.

Carol Glennon Clariture Health

His efforts had incredible results—helping us take an account that was averaging a 1-2% CTR and increasing that to over 7%.

I was skeptical to work with anyone else in digital marketing until Scott came along. He restored my faith.

“

”

Julie Strickland CentreSource Interactive Agency

Melanie Silverman Pacify Health

T E S T I M O N I A L S

Greer Interactive

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