Greenlight Planet - Social Entrepreneurship - Open 2011
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Greenlight Planet Confidential and Proprietary Energy everyone can afford TM Scalable Social Business: Revolutionary Mechanism or Simply a Different Perspective? NCIIA open 2011 Patrick Walsh [email protected]
Transcript of Greenlight Planet - Social Entrepreneurship - Open 2011
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM
Scalable Social Business: Revolutionary Mechanism or Simply a Different Perspective?
NCIIA open 2011Patrick Walsh [email protected]
These engines are used to:
• Generate electricity
• Process rice and spices
• Pump water
In Indian villages that have no electricity,
small diesel engines are common.
but one liter of fuel = $1 = average daily wage
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM
The Problem
1.6 billion people have no electricityThey still light their homes with kerosene lamps.
They live in a flickering haze: dirty, dangerous, and dim.
$38 billion annual fuel cost10% of kerosene users’ meager income goes up in smoke.
Higher oil prices are putting pressure on kerosene subsidies.
200B kg carbon emissionsIf kerosene lamps were a country, that country would
be one of the world’s top 25 CO2 emitters.
Villagers earning less than $1.50 per dayreadily paid $24 for solar lantern prototypes.
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM
Energy everyone can afford.
SCQ
It’s true: We can
do “well” by doing good.
Why are we a for-profit company, not an NGO?
But most importantly in this case,
The fastest way to do good is by doing well.
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM
Introducing the Sun King
Powerful FeaturesTwice the brightness of a “Hurricane” lamp16 hrs of light on a one-day chargeUnbreakable, water-sealed polycarbonate3 year battery lifetime (replaceable)Designed for rural use
™
Mode Duration
Torch Mode 16 hours
Lantern Mode 16 hours
Turbo Mode 4 hours
Charge time All day
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM11
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM12
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM
Making it work
CAN WE MAKE THE BEST PRODUCTS
FOR THE MONEY?
CAN WE ACCESS AND CONVINCE
CONSUMERS TO BUY THE PRODUCTS?
+
•Local, trusted, permanent
sales agents
•Low channel costs:
Spend money on the
product, not on
middlemen.
•Low off-the-shelf price
•Long-lasting, trustworthy
•Designed for the village
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM
Greenlight Planet Confidential and Proprietary Energy everyone can afford TM
Are “social” businesses really so different from “traditional” companies, in terms of their motivation or their yield?
Profit Yield ($)
Social Yield (?)
Trend
Who is this useless Co.?
What is a social business? Should it be managed in a different way?
• Should it pursue profit to a lesser degree?
– If so, would it ever be capitalized in the first place? And could it survive in the long term?
• Should it be driven in a more “social” way than any other business?
– Aren’t the most profitable businesses already driven not only by ROI, but also by management’s passion for the mission at hand?
