To create a sophisticated campaign that represents Green and Black’s in and engaging and intelligent way. Attracting a wider audience to consume their goods and pay that little bit more for a luxury good.

To promote, persuade and engage,

a group of young professionals who

have limited disposable income to pay

for the big luxuries in life, and instead

encourage them to spend money on

the little luxuries in life - Green and Black’s.

This will be done through a designed

portable retail outlet that showcases

the range of chocolates.

With added promotional products.

People will be able to engage and interact

with the range of products avalibale

produced by Green and Blacks.

Project aims: Outlining concept and audience considerations.

Robyn Russell

Nicholas Lovegrove

1

Promotional tickets aiming to attract new consumers to the retail display. Encouraging consumers to engage with the existing brand.

Robyn Russell

Nicholas Lovegrove

2

Product and packaging for promotionaldistribution, with interesting point of sale. Shaped around the idea of luxury and sophistication.

Robyn Russell

Nicholas Lovegrove

3

Promotional bagcontaining a selective range of promotional products. With various forms of interaction.

Robyn Russell

Nicholas Lovegrove

4