GREAT LAKES SCUTTLEBUTT IS A COMPANY OF ......Our weekly eNewsletter is sent to over 35,000...
Transcript of GREAT LAKES SCUTTLEBUTT IS A COMPANY OF ......Our weekly eNewsletter is sent to over 35,000...
MEDIA KIT 2019
KYLEMEDIA
GREAT LAKES SCUTTLEBUTT IS A COMPANY OF
2019 EDITORIAL CALENDAR
◀ 2018BUYER’S
GUIDE
ISSUESPACE
RESERVATIONMATERIALS
DUEEDITORIALFEATURES
GREAT LAKESDESTINATIONS
NATIONALBOAT SHOWS
WinterJanuary
&February
SpringMarch
&April
LaunchMay &
June
SummerJuly &
August
FallSeptember
&October
Year EndNovember
&December
Safety, Preparedness, & Basic Boating Law
New Boat Models
After-Market Upgrades
New Products for 2020
Boating Apparel & Accessories
It’s What’s Inside… A look at boating
interiors and décor
Environmental Impact of Boating
Women in Boating
Lansing Boat ShowChicago Boat, RV & Sail Show
Minneapolis Boat ShowToronto International Boat ShowMid-America Boat Show (Cleveland)
Milwaukee Boat ShowDuluth Boat, Sports, Travel & RV Show
Grand Rapids Boat ShowFort Wayne Boat Show
Miami International Boat ShowSpring Fishing & Boat Show (Mississauga, ON)
Detroit Boat ShowWestern New York Boat Show (Buffalo)London Boat, Fishing & Leisure Show
Hamilton Boat ShowNorthern Illinois Boat Show
Metro Boat ShowNewport International Boat Show
TrawlerFest Bay BridgeInt’l Boatbuilders Exhibition
& Conference (IBEX)United States Sailboat Show
United States Powerboat ShowFort Lauderdale
International Boat Show
Clayton Antique Boat ShowPort Sanilac Antique Boat
& Vintage ShowNorth American Demo Boat Show
(Cedar Point)
Port Credit In-Water Boat ShowToledo Antique & Classic Boat Show
Catawba Island Boat ShowGreat Lakes Boating Festival
(Grosse Pointe, MI)
Bay Harbor In-Water Boat ShowHarborFest Boat Show & Music Festival (Chicago)
Milwaukee Sports ShowNovi Boat Show
Palm Beach International Boat Show1000 Islands-Clayton
Spring Boat ShowTraverse City Boat Show
Annapolis Spring Boat Show
10/04/19 10/11/19
08/01/19 08/08/19
05/30/19 06/06/19
03/29/19 04/05/19
02/05/19 02/12/19
11/30/18 12/07/18
LAKE SUPERIOR Rossport Islands/Nipigon Bay, ON
LAKE MICHIGAN Saugatuck/Douglas, MI
LAKE HURON/GEORGIAN BAY Grand Bend, ON
LAKE ERIE/LAKE ST. CLAIR Detroit, MI
LAKE ONTARIO/LAKE SIMCOEHamilton, ON
LAKE SUPERIOR Batchawana Bay, ON
LAKE MICHIGAN Green Bay, WI
LAKE HURON/GEORGIAN BAY North Channel/Manitoulin Island, ON
LAKE ERIE/LAKE ST. CLAIR Erie Canal/The Tonawandas, NYLAKE ONTARIO/LAKE SIMCOE
Niagara River Region, NY
LAKE SUPERIOR Apostle Islands, WILAKE MICHIGAN
Manitowoc, WILAKE HURON/GEORGIAN BAY
City of Owen Sound, ON LAKE ERIE/LAKE ST. CLAIR
Dunkirk/Chautauqua County, NYLAKE ONTARIO/LAKE SIMCOE
Peterborough & The Kawarthas, ON
LAKE SUPERIOR Hancock, MI
LAKE MICHIGAN Northport, MI
LAKE HURON/GEORGIAN BAY Port Austin, MI
LAKE ERIE/LAKE ST. CLAIR Algonac, MI
LAKE ONTARIO/LAKE SIMCOE Sackets Harbor, NY
LAKE SUPERIOR Minneapolis, MNLAKE MICHIGAN Chain O’Lakes, WI
LAKE HURON/GEORGIAN BAY Mackinaw City, MI
LAKE ERIE/LAKE ST. CLAIR Catawba Island, OH
LAKE ONTARIO/LAKE SIMCOE Rochester, NY
35+BOAT SHOWS
IN 2019!
Issue is available 12/31/18
through 03/15/19
Issue is available 03/05/19
through 05/15/19
Issue is available 10/30/19
and throughout 2020
Issue is available 04/24/19
(Prior to Memorial Day weekend)through 07/15/19
Issue is available 06/27/19
(Prior to July 4th weekend)through 09/15/19
Issue is available 08/27/19
through 11/15/19
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SOUR
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SCG,
US C
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Rossp
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Cataw
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OH
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Manit
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in No
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annel,
ON
Apost
le Isl
ands,
WI
Sack
ets H
arbor,
NY
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Over 463,000 Views
SOCIAL MEDIA
SCUTTLEBITTS
DIGITAL EDITIONWEBSITE
ONLINE ADVANTAGES
All websites on ads and articles link directly to your site.
ALSO AVAILABLE• Interstitial Page• Margin Ads• Gallery Slide Show
Play buttonsindicate a
video has been added to your
ad or article.
Tall Pages increase content space that is navigated vertically.
FeaturedNews Stories
VideoGallery
Great Lakes News by
Lake Region
ReaderResources
DIGITAL ADDED-VALUE EXPOSURE
BANNER AD PLACEMENT
DIGITAL ADVERTISING CAMPAIGNS
BROKERAGE LISTINGS SECTION 3D IMAGING - VIRTUAL TOURS
With your print ad, you will receive complimentary banner ad space on Great Lakes Scuttlebutt’s website that links
directly to your site or a specific landing page. The client-supplied 468x60 pixel banner ad will rotate on a variety of
pages for the duration of the advertising schedule you purchased.
Each issue your print ad runs, we send you a form to update your listings.
MARINE ADNETWORK
Are you a boat broker? With your print ad, you receive free listings to get the boats you have for sale noticed. Plus, those listings, powered by YachtWorld, appear on
our website at no additional cost.
Let potential buyers or members explore your boat or marina with a complete virtual tour created with our
3D imaging technology. All tours include a QR code to share. Drone Video and Audio options are also available.
25 Listings Allowed for 1/8 Page Ad Purchases
50 Listings Allowed for 1/4 Page Ad Purchases
100 Listings Allowed for 1/2 Page Ad Purchases
200 Listings Allowed for Full Page Ad Purchases
FREEwith print ad
FREEwith print ad
Starting at$399
To see a sample, use your smartphone’s
camera to scan this QR code:
360°
When you run your print ad in a minimum of 3 issues you will receive 10,000 free impressions of your banner ads through our sister company, Marine Ad Network.
RetargetingWe follow visitors from your website and feed
them your digital ads on other websites they visit,
including social media sites.
CAMPAIGNS CAN RUN ONE OF TWO WAYS:
DisplayMarine related sites only.
FREEwith multi-issue print ad contract
Full page(without bleed)
7.5" x 10"
Full page(with bleed)PREFERRED
8.75" x 11.125"
PREMIUM RATES (color included)
Front & back covers $6500
Front cover $4000
Back cover $3500
Inside front cover $3500
Inside back cover $3000
Center spread $4500
Two page spread $4000
DISPLAY RATES (front half)
1x 3x 6x 4 color
Full page $3000 $2600 $2200 +$400
1/2 page $1600 $1400 $1200 +$200
1/4 page $800 $700 $600 +$100
1/8 page Not available in display section
MARKETPLACE RATES (back half)
1x 3x 6x 4 color
Full page $2600 $2200 $2000 +$400
1/2 page $1400 $1200 $1000 +$200
1/4 page $700 $600 $500 +$100
1/8 page $350 $300 $250 +$50
½ page vertical3.75" x 10"
½ page7.5" x 5"
¼ page3.75" x 5"
1/8 page3.75" x 2.5"
ABOUT THE MAGAZINEGREAT LAKES SCUTTLEBUTT DELIVERS A DESIRABLE, VALUABLE MAGAZINE WITH A LONG SHELF LIFEOur free bi-monthly magazine is full gloss and expertly designed. Within every issue, readers find content related to boating products, services, events, destinations, and more, all tailored to favor the largest boating audience in the US. Reaching over 100,000 boaters across the Great Lakes and beyond, GLS is the ideal environment for your marketing message.All issues are reproduced in a digital format with additional features and are available for free indefinitely.THE PURCHASE OF A PRINT AD IN GREAT LAKES SCUTTLEBUTT UNLOCKS ACCESS TO ADDITIONAL ADVERTISING BENEFITS.• Placement within digital magazine• 10,000 impressions on boating websites (with 3x or more purchase)• Rotating 468x60 banner on website• Advertising exposure at 35+ boat shows• Editorial/press release opportunities• Inclusion within ‘Scuttlebitts’ — weekly newsletter• Social media exposure on our platforms• Brokerage listings within the magazine• Access to 3D imaging / virtual tour creation at a reduced rate• Giveaway campaigns for additional exposure
MECHANICAL REQUIREMENTSPUBLICATION SIZEPublication trim size . . . . . . . . . . . .8.5" x 10.875"Bleed size . . . . . . . . . . . . . . . . . . . . . .8.75" x 11.125"Keep live content .25" from trim
AD SUBMISSION GUIDELINES:Print Ready Ads: Ads must be in PDF, TIF, or JPEG format and sized correctly: 300dpi at 100% size. Submit to [email protected].
Need help designing your ad? Ad design and production assistance is available at reasonable rates. For questions about pricing, reserving space, and more, call 877-775-2538. For questions about art and production, call 877-775-2538 Ext. 400.
Custom ad sizes available upon request.
2019 PRINT RATES & SPECIFICATIONS
DISCOUNTSDiscounts may be applicable with multi-issue prepaid contracts. Call our office at 877-775-2538 Ext. 100 to see if you qualify.
The link to the auto-pay form is: www.greatlakesscuttlebutt.com/autopay
CONTENT877-775-2538 Ext. 500
greatlakesscuttlebutt.com
marineadnetwork.net
attheboatshow.com
KYLEMEDIA
KM MARINE ADNETWORK®
To provide an effective meeting place for marine businesses to connect to boaters using the most
productive combination of print and digital platforms.
OFFICE877-775-2538
7862 West Central Ave., Suite F • Toledo, Ohio 43617
CONTACT US:
DESIGN877-775-2538 Ext. 400
PUBLISHERErik Kyle • [email protected]