GREAT LAKES SCUTTLEBUTT IS A COMPANY OF ......Our weekly eNewsletter is sent to over 35,000...

7
MEDIA KIT 2019 KYLE MEDIA GREAT LAKES SCUTTLEBUTT IS A COMPANY OF

Transcript of GREAT LAKES SCUTTLEBUTT IS A COMPANY OF ......Our weekly eNewsletter is sent to over 35,000...

Page 1: GREAT LAKES SCUTTLEBUTT IS A COMPANY OF ......Our weekly eNewsletter is sent to over 35,000 subscribers We offer a variety of locations and sizes for your ad to reach boaters and businesses.

MEDIA KIT 2019

KYLEMEDIA

GREAT LAKES SCUTTLEBUTT IS A COMPANY OF

Page 2: GREAT LAKES SCUTTLEBUTT IS A COMPANY OF ......Our weekly eNewsletter is sent to over 35,000 subscribers We offer a variety of locations and sizes for your ad to reach boaters and businesses.

2019 EDITORIAL CALENDAR

◀ 2018BUYER’S

GUIDE

ISSUESPACE

RESERVATIONMATERIALS

DUEEDITORIALFEATURES

GREAT LAKESDESTINATIONS

NATIONALBOAT SHOWS

WinterJanuary

&February

SpringMarch

&April

LaunchMay &

June

SummerJuly &

August

FallSeptember

&October

Year EndNovember

&December

Safety, Preparedness, & Basic Boating Law

New Boat Models

After-Market Upgrades

New Products for 2020

Boating Apparel & Accessories

It’s What’s Inside… A look at boating

interiors and décor

Environmental Impact of Boating

Women in Boating

Lansing Boat ShowChicago Boat, RV & Sail Show

Minneapolis Boat ShowToronto International Boat ShowMid-America Boat Show (Cleveland)

Milwaukee Boat ShowDuluth Boat, Sports, Travel & RV Show

Grand Rapids Boat ShowFort Wayne Boat Show

Miami International Boat ShowSpring Fishing & Boat Show (Mississauga, ON)

Detroit Boat ShowWestern New York Boat Show (Buffalo)London Boat, Fishing & Leisure Show

Hamilton Boat ShowNorthern Illinois Boat Show

Metro Boat ShowNewport International Boat Show

TrawlerFest Bay BridgeInt’l Boatbuilders Exhibition

& Conference (IBEX)United States Sailboat Show

United States Powerboat ShowFort Lauderdale

International Boat Show

Clayton Antique Boat ShowPort Sanilac Antique Boat

& Vintage ShowNorth American Demo Boat Show

(Cedar Point)

Port Credit In-Water Boat ShowToledo Antique & Classic Boat Show

Catawba Island Boat ShowGreat Lakes Boating Festival

(Grosse Pointe, MI)

Bay Harbor In-Water Boat ShowHarborFest Boat Show & Music Festival (Chicago)

Milwaukee Sports ShowNovi Boat Show

Palm Beach International Boat Show1000 Islands-Clayton

Spring Boat ShowTraverse City Boat Show

Annapolis Spring Boat Show

10/04/19 10/11/19

08/01/19 08/08/19

05/30/19 06/06/19

03/29/19 04/05/19

02/05/19 02/12/19

11/30/18 12/07/18

LAKE SUPERIOR Rossport Islands/Nipigon Bay, ON

LAKE MICHIGAN Saugatuck/Douglas, MI

LAKE HURON/GEORGIAN BAY Grand Bend, ON

LAKE ERIE/LAKE ST. CLAIR Detroit, MI

LAKE ONTARIO/LAKE SIMCOEHamilton, ON

LAKE SUPERIOR Batchawana Bay, ON

LAKE MICHIGAN Green Bay, WI

LAKE HURON/GEORGIAN BAY North Channel/Manitoulin Island, ON

LAKE ERIE/LAKE ST. CLAIR Erie Canal/The Tonawandas, NYLAKE ONTARIO/LAKE SIMCOE

Niagara River Region, NY

LAKE SUPERIOR Apostle Islands, WILAKE MICHIGAN

Manitowoc, WILAKE HURON/GEORGIAN BAY

City of Owen Sound, ON LAKE ERIE/LAKE ST. CLAIR

Dunkirk/Chautauqua County, NYLAKE ONTARIO/LAKE SIMCOE

Peterborough & The Kawarthas, ON

LAKE SUPERIOR Hancock, MI

LAKE MICHIGAN Northport, MI

LAKE HURON/GEORGIAN BAY Port Austin, MI

LAKE ERIE/LAKE ST. CLAIR Algonac, MI

LAKE ONTARIO/LAKE SIMCOE Sackets Harbor, NY

LAKE SUPERIOR Minneapolis, MNLAKE MICHIGAN Chain O’Lakes, WI

LAKE HURON/GEORGIAN BAY Mackinaw City, MI

LAKE ERIE/LAKE ST. CLAIR Catawba Island, OH

LAKE ONTARIO/LAKE SIMCOE Rochester, NY

35+BOAT SHOWS

IN 2019!

Issue is available 12/31/18

through 03/15/19

Issue is available 03/05/19

through 05/15/19

Issue is available 10/30/19

and throughout 2020

Issue is available 04/24/19

(Prior to Memorial Day weekend)through 07/15/19

Issue is available 06/27/19

(Prior to July 4th weekend)through 09/15/19

Issue is available 08/27/19

through 11/15/19

Page 3: GREAT LAKES SCUTTLEBUTT IS A COMPANY OF ......Our weekly eNewsletter is sent to over 35,000 subscribers We offer a variety of locations and sizes for your ad to reach boaters and businesses.

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Our weekly eNewsletter is sentto over 35,000

subscribers

We offer a variety of locations and sizes for your ad to

reach boaters and businesses.

Call for rates.

We can promote your message with a social media pushOur networks are increasing every day! Call for rates.

6,600+Likes

1,550+Followers

540+Followers

525+Subscribers

Over 463,000 Views

SOCIAL MEDIA

SCUTTLEBITTS

DIGITAL EDITIONWEBSITE

ONLINE ADVANTAGES

All websites on ads and articles link directly to your site.

ALSO AVAILABLE• Interstitial Page• Margin Ads• Gallery Slide Show

Play buttonsindicate a

video has been added to your

ad or article.

Tall Pages increase content space that is navigated vertically.

FeaturedNews Stories

VideoGallery

Great Lakes News by

Lake Region

ReaderResources

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DIGITAL ADDED-VALUE EXPOSURE

BANNER AD PLACEMENT

DIGITAL ADVERTISING CAMPAIGNS

BROKERAGE LISTINGS SECTION 3D IMAGING - VIRTUAL TOURS

With your print ad, you will receive complimentary banner ad space on Great Lakes Scuttlebutt’s website that links

directly to your site or a specific landing page. The client-supplied 468x60 pixel banner ad will rotate on a variety of

pages for the duration of the advertising schedule you purchased.

Each issue your print ad runs, we send you a form to update your listings.

MARINE ADNETWORK

Are you a boat broker? With your print ad, you receive free listings to get the boats you have for sale noticed. Plus, those listings, powered by YachtWorld, appear on

our website at no additional cost.

Let potential buyers or members explore your boat or marina with a complete virtual tour created with our

3D imaging technology. All tours include a QR code to share. Drone Video and Audio options are also available.

25 Listings Allowed for 1/8 Page Ad Purchases

50 Listings Allowed for 1/4 Page Ad Purchases

100 Listings Allowed for 1/2 Page Ad Purchases

200 Listings Allowed for Full Page Ad Purchases

FREEwith print ad

FREEwith print ad

Starting at$399

To see a sample, use your smartphone’s

camera to scan this QR code:

360°

When you run your print ad in a minimum of 3 issues you will receive 10,000 free impressions of your banner ads through our sister company, Marine Ad Network.

RetargetingWe follow visitors from your website and feed

them your digital ads on other websites they visit,

including social media sites.

CAMPAIGNS CAN RUN ONE OF TWO WAYS:

DisplayMarine related sites only.

FREEwith multi-issue print ad contract

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Full page(without bleed)

7.5" x 10"

Full page(with bleed)PREFERRED

8.75" x 11.125"

PREMIUM RATES (color included)

Front & back covers $6500

Front cover $4000

Back cover $3500

Inside front cover $3500

Inside back cover $3000

Center spread $4500

Two page spread $4000

DISPLAY RATES (front half)

1x 3x 6x 4 color

Full page $3000 $2600 $2200 +$400

1/2 page $1600 $1400 $1200 +$200

1/4 page $800 $700 $600 +$100

1/8 page Not available in display section

MARKETPLACE RATES (back half)

1x 3x 6x 4 color

Full page $2600 $2200 $2000 +$400

1/2 page $1400 $1200 $1000 +$200

1/4 page $700 $600 $500 +$100

1/8 page $350 $300 $250 +$50

½ page vertical3.75" x 10"

½ page7.5" x 5"

¼ page3.75" x 5"

1/8 page3.75" x 2.5"

ABOUT THE MAGAZINEGREAT LAKES SCUTTLEBUTT DELIVERS A DESIRABLE, VALUABLE MAGAZINE WITH A LONG SHELF LIFEOur free bi-monthly magazine is full gloss and expertly designed. Within every issue, readers find content related to boating products, services, events, destinations, and more, all tailored to favor the largest boating audience in the US. Reaching over 100,000 boaters across the Great Lakes and beyond, GLS is the ideal environment for your marketing message.All issues are reproduced in a digital format with additional features and are available for free indefinitely.THE PURCHASE OF A PRINT AD IN GREAT LAKES SCUTTLEBUTT UNLOCKS ACCESS TO ADDITIONAL ADVERTISING BENEFITS.• Placement within digital magazine• 10,000 impressions on boating websites (with 3x or more purchase)• Rotating 468x60 banner on website• Advertising exposure at 35+ boat shows• Editorial/press release opportunities• Inclusion within ‘Scuttlebitts’ — weekly newsletter• Social media exposure on our platforms• Brokerage listings within the magazine• Access to 3D imaging / virtual tour creation at a reduced rate• Giveaway campaigns for additional exposure

MECHANICAL REQUIREMENTSPUBLICATION SIZEPublication trim size . . . . . . . . . . . .8.5" x 10.875"Bleed size . . . . . . . . . . . . . . . . . . . . . .8.75" x 11.125"Keep live content .25" from trim

AD SUBMISSION GUIDELINES:Print Ready Ads: Ads must be in PDF, TIF, or JPEG format and sized correctly: 300dpi at 100% size. Submit to [email protected].

Need help designing your ad? Ad design and production assistance is available at reasonable rates. For questions about pricing, reserving space, and more, call 877-775-2538. For questions about art and production, call 877-775-2538 Ext. 400.

Custom ad sizes available upon request.

2019 PRINT RATES & SPECIFICATIONS

DISCOUNTSDiscounts may be applicable with multi-issue prepaid contracts. Call our office at 877-775-2538 Ext. 100 to see if you qualify.

The link to the auto-pay form is: www.greatlakesscuttlebutt.com/autopay

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CONTENT877-775-2538 Ext. 500

[email protected]

greatlakesscuttlebutt.com

marineadnetwork.net

attheboatshow.com

KYLEMEDIA

KM MARINE ADNETWORK®

To provide an effective meeting place for marine businesses to connect to boaters using the most

productive combination of print and digital platforms.

OFFICE877-775-2538

[email protected]

7862 West Central Ave., Suite F • Toledo, Ohio 43617

CONTACT US:

DESIGN877-775-2538 Ext. 400

[email protected]

PUBLISHERErik Kyle • [email protected]