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Gravitas digital and design portfolio
February 2012
A NICE BREATH OF FRESH AIR
The Gravitas approach is refreshingly simple.
Experienced creatives, account people and digital experts, but not at West End prices.
Large agency experience - but no eye watering large agency bills.
Attention to detail. We probably spend more time than we should making sure everything works properly. And being a tad old school, we can all spell.
Plain speaking, clear thinking and a down to earth methodology.
And jolly nice people to work with.
We are prepared to put our money where our mouths are.
We show how much we charge and we’re transparent too.The examples later on all show associated budgets.
You want to get in touch and hear more?
Contact [email protected] or call 020 8783 9660.
SO WHO DO WE WORK WITH?
International brands to niche markets.
Established companies that want a rethink on their marketing.
Start ups that want help from the word go (or even before they press the start button).
Clients a mixture of local companies, Europe and USA.
HOW DO WE GO ABOUT IT?
We can build a brand right from the start (including naming and logo design) and help set the style for all communications.
Or we can work within existing style guidelines.
Whichever way you want to play it, we can fit in seamlessly.
Did we say you’ll find us nice to work with?
Some of our clients have been with us for years, so that must mean something.
SORCE
CLIENTS
CLIENT EXPERIENCE
ONLINEDigital marketing strategiesWebsite design and integrationContent management systemsSearch engine optimisationData and analyticsPresentations and animationEmail build and broadcastGames and viral campaigns
OFFLINEBrandingBrand guidelinesDesign
PRINTBrand creationCollateralPrint management3D CGI
ADVERTISINGPrint campaignsB2B & B2CStrategic thinking
websites and microsites
saga photobooks
project: Branding and launch
method:A brand new site and product for Saga customers. The site features all the info on the app, how to use it and how to order products from not just photobooks but also prints, tableware - even personalised mugs.
budget for website and pdfs:£6.0K
integrasco
project: website redesign
method:A jQuery slideshow details the services that this leading social media comment tracking company offers, while the rest of the site is a repository for news and comment all editable through a simple to use CMS.
budget for website:£8.5K
amethyst risk
project: web design and build
method:The original website was a mishmash of out of date info and even more out of date graphics. We were asked to rewrite the entire site and add extra features such as a blog and news section. This also included the content management system so that the client could keep it up to date after delivery.
budget for website:£5.5K
sony uk
project: Intranet design and launch
method:Design of training intranet in Sharepoint, with modules and bespoke carousel, all to reflect the consumer site’s look and feel.
Have you ever tried to make Sharepoint look “designed”? The good news is that by some cunning tweaking and digital skullduggery, you can make Sharepoint look a lot better than it does out of the box!
budget for intranet:£12.2K
valet purchase
project:Branding and design of eCommerce website
method:Launch brand through a CMS based site offering specialised discounts and purchase of every car model and type across the USA. That’s a lot of models. Does importing nearly 10Gb of images and database management sound complicated? Ask Nick, our resident database developer now the headache pills have taken effect...
budget for website:£5.5K
UK Evaluation Society
project: web design and build
method:Redesign of site with content management system, email updates and forum. The site is near completion and will be the main method of communication for all UK evaluation members.
budget for website:£7K
skoolpix
project: web design and build
method:Design of site with CMS and shopping cart, plus launch email campaign. Skoolpix does pretty much what you’d expect it to, a very relaxed and informal take on the traditional school photo. Parents can order their pictures printed onto mugs, keyrings, etched glass and even bags and cushions. The shopping cart variations were the biggest part of the site but altogether it was up and running in a short period of time.
budget for website and emails£6K
email campaigns + virals
cognizant
project: email campaigns
method:A series of personalised emails lead to one of three specific landing pages inviting the recipient to attend a seminar, each concentrating on a different aspect of Cognizant’s vertical sectors
budget for campaign:£4.5K
pitney bowes
project: christmas viral game
method:Launched Christmas 2011 this timely bit of fun invites you to zap the Fat Cats bonuses while catching the falling Good Cats - naturally your score can be Tweeted or shared on Facebook too!
budget for campaign:£18K
print + collateral
missfit
project:Design of product sheets
method:PDFs working to a grid format for ease of updating, certainly helped by some good photography.
budget for product sheets:£1.5K + print
wenty
wenty
2wenty8
wenty
wenty
2wenty8 sty l e / Loren Claret
descr i p t i on /
A beautiful smooth moulded satin underwired cup with light padding, gives
a stunning uplifted shape to any cleavage. This sumptuous silky claret
piece embroidered in black lace, is perfect
for boudoir, special occasions and nights
out to make you feel extra special, but still
practical enough for daytime wear.
f ea tures /
n Three hook fastenings
n Fully adjustable straps
n Machine washable
n Underwired
n Soft material for a non-scratchy feel
s i zes /
bra DD E F FF G GG H
28 l l l l l l l
30 l l l l l l l
32 l l l l l l l
Matching claret satin knickers and thongs
also available in sizes Small (8 - 10) and
Medium (10 - 12)
contac t us /
M i s s F i t U K | L a n c a s t e r L e i s u r e P a r k
W y r e s d a l e R o a d | L a n c a s t e r L A 1 3 L A
e : i n f o @ m i s s f i t u k . c o m
t : 0 1 5 2 4 7 5 2 9 0 1
SLINKYDIP sty l e /
Red Bandeau
descr i p t i on /
A padded and moulded underwired bandeau style bikini in hot red and
black, gives amazing support and looks stunning. Adjustable straps and
boy shorts make this piece practical,
comfortable and sexy.
f ea tures /
n Fully adjustable straps
n Fully machine washable
n Optional boyshorts or high leg briefs
n Underwired
n Soft moulded cup for extra support
s i zes /
bra DD E F FF G H
28 l l l l l l
30 l l l l l l
32 l l l l l l
34 l l l l l l
36 l l l l l l
Bottoms are available separately in sizes Small, Medium and Large
contac t us /
M i s s F i t U K | L a n c a s t e r L e i s u r e P a r k
W y r e s d a l e R o a d | L a n c a s t e r L A 1 3 L A
e : i n f o @ m i s s f i t u k . c o m
t : 0 1 5 2 4 7 5 2 9 0 1
sty l e / Gold Bandeau
descr i p t i on /
A padded and moulded underwired
bandeau style bikini in black with gold
detailing, gives amazing support and
looks stunning. Adjustable straps and
boy shorts make this piece practical,
comfortable and sexy.
f ea tures /
n Fully adjustable straps
n Fully machine washable
n Optional boyshorts or high leg briefs
n Underwired
n Soft moulded cup for extra support
s i zes /
bra DD E F FF G H
28 l l l l l l
30 l l l l l l
32 l l l l l l
34 l l l l l l
36 l l l l l l
Bottoms are available separately in sizes Small, Medium and Large
contac t us /
M i s s F i t U K | L a n c a s t e r L e i s u r e P a r k
W y r e s d a l e R o a d | L a n c a s t e r L A 1 3 L A
e : i n f o @ m i s s f i t u k . c o m
t : 0 1 5 2 4 7 5 2 9 0 1
SLINKYDIP
amethyst
project:Design of product sheets
method:Design and print of collateral following on from the style set up for the website.
budget for 3 brochures inc copywriting and pictures:£3.5K + print
Leadership in thought and action
information assurance
identify, understand, reduce and manage risk www.amethystr i sk .com
www.amethys t r i sk . com
For the Public Sector
We have a focus on accreditation and the many support activities
associated with it. Our unique experience and approach allows us
to take ownership of the through-life accreditation process. We are
expert in scoping accreditation activities and defining the wide range
of evidence often required to support accreditation decision making.
Many of our consultants are approved under the CESG Listed Adviser
Scheme (CLAS). Our partners also provide a full range of services under
the CESG CHECK scheme.
Amethyst’s consultants have provided technical and hands-on
operational support services in Computer Network Defence (CND)
and the MoD Joint Security Coordination Centre as well as audit
monitoring for major network infrastructures.
Our consultants regularly provide knowledge transfer during their
assignments. In a recent MOD project our consultant worked closely
with the acting Security Assurance Coordinator (SAC), to ensure he
gained valuable knowledge and experience of IA policy and processes.
All Amethyst’s consultants have government security clearances to
access data at least up to Secret, with a number cleared up to Top
Secret.
For the Private Sector
We have a breadth of experience in preparing security policies,
security-operating procedures, identification of IT security evaluation
requirements and security risk analysis for a wide range of clients.
Amethyst helps businesses achieve their information assurance goals
through many routes.
These include:
n Compliance with or certification in ISO/IEC 27001 (Information
Security Management Systems) and BS25999 (Business Continuity
Management)
n Identification and protection of critical information assets
n Security of the supply chain in accordance with ISO28000 and
related US and European initiatives
n Training and awareness
n PCI (Payment Card Industry Data Security Standard)
What is Information Assurance?
Information Assurance (IA) is the confidence that information systems will protect
the information they carry and will function as they need to, when they need
to, under the control of legitimate users. Information is a critical asset to any
organisation or individual, as such it should be safeguarded.
From the Information Security and Assurance (IS&A) unit, UK Government Cabinet Office
Amethyst’s reputation as leaders
in IA is based on our core
principles of independence, trust,
quality and value for money. Our
aim is to be the foremost provider
of professional security services.
We offer leadership in both
thought and action.
As information security specialists,
Amethyst operates in both the
government and commercial
sectors.
We offer a range of information
risk management services to
identify, understand, reduce and
manage risk.
www.amethys t r i sk . com
Amethyst’s data recovery services
We offer a wide range of expert data recovery services from the extraction of data to evidential standards for use in civil or criminal prosecutions, right through to the recovery of important data from failed or damaged devices.
At Amethyst we perform data recovery to an evidential standard on a wide range of electronic devices using leading forensic products.
The consultants on our forensics team are all fully certified in the use of the forensic equipment employed. They all have security clearance and are experts in handling sensitive and protectively marked material.
Amethyst has a team permanently engaged on-site with a high profile UK police force, providing critical data recovery services that support major criminal investigations. Such services are fully compliant with the ACPO guidelines relating to computer-based electronic evidence.
Amethyst can perform data recovery on a range of electronic devices.
These include:
Data Storage Devicesn Computer Drivesn Memory Cardsn Memory Sticks
Mobile Devicesn Mobile Telephone Handsetsn SIM Cardsn Smartphones
Other Devicesn Digital Camerasn Personal Data Assistantsn Satellite Navigation Devices
The flexibility to meet your requirementsAmethyst’s data recovery services are available for large volume, long-term service level agreements and for one-off single device analysis. Our team is on hand to discuss your specific requirements and to explain the options relevant to your needs.
Amethyst’s reputation as leaders in data recovery is based on our core principles of independence, trust, quality and value for money. Our aim is to be the foremost provider of professional security services. We offer leadership in both thought and action.
As information security specialists, Amethyst operates in both the government and commercial sectors.
We offer a range of information risk management services to identify, understand, reduce and manage risk.
ukes
project:Newsletters and printed collateral
method:Design and print of newsletters and programmes. These are a couple of examples of typical projects.
typical budget for 16pp newsletter:£950 + printtypical budget for 8pp programme:£650 + print
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The publication of the IEF undoubtedly raised the profile of evaluation within RDAs. It also highlighted some of the methodological challenges involved in effective evaluation in the complex context of regional economies.
In late 2007, PricewaterhouseCoopers (PwC) was commissioned by central government to undertake a meta evaluation to assess the economic impact of the RDAs. This impact assessment drew on evaluations commissioned by individual RDAs – resulting in a marked increase in evaluation activity by RDAs in order to meet PwC’s requirements for evidence (for any one RDA to submit acceptable evidence, it needed to demonstrate that activity covered by 60 percent of spend in a specified period had been externally evaluated to the required standard). The PwC report focussed on economic impacts, so their assessment of the quality of evaluations submitted as evidence was largely based on the ability of the evaluations to establish robust Gross Value Added Impact figures rather than other aspects of the IEF. The report was published in 20093 and showed that RDAs were having a substantial positive net economic impact on regional economies.
The experience of gathering evidence for the PwC report drew attention once again to the practical difficulties involved in carrying out robust economic impact evaluations of a complex mix of initiatives delivering diverse outcomes over different time spans. This resulted in further guidance being issued to supplement the IEF.4
At the beginning of 2010, it was clear that RDAs and their partners had made great strides forward in developing
their evaluation capacity:n all Rdas had developed evaluation strategies and evaluation was firmly embedded in their project management processes. Evaluation capacity was a key part of the National Audit Office RDA performance reviews of 2009/10.5
n Evaluation practitioners from across the RDA network met regularly to share good practice.n The office of Project and Programme advice and Training (OffPAT) had developed a central e-library for member organisations to share evaluation reports. Many RDAs also published reports through either RDA websites or other regional networks such as Regional Observatories.6 n Evidence from evaluations was seen as a central component in the development of integrated strategies for each region.
2010 The times they are a-changingThe coalition government is committed to abolishing
RDAs by March 2012. It is anticipated that some of their functions will be taken on by Local Enterprise Partnerships (LEPs). However, at this stage, what LEPs will look like in practice and how their functions will be funded and delivered remains unclear. Other functions will be nationally led; in some regions, a debate is ongoing on whether any functions should be retained at either a regional or cross-LEP level.
The Department for Business Innovation and Skills has stated in its evaluation strategy that evaluation will remain
Evaluation, economic development and changing institutional structures
introductionwE havE EnTEREd a TiME of significant change in the public sector. This is particularly the case at a regional level, where institutional structures are undergoing a major reordering. This reordering includes the abolition of Regional Development Agencies (RDAs).
This article considers the implications of this change for evaluation in the regions, specifically with respect to the RDAs. We summarise the history of evaluation at RDAs and consider the consequences of the loss of evaluation capacity in the regions. This period of restructuring presents us with opportunities for applying good practice and learning in the new organisations that emerge; but we also face risks of learning being lost as RDAs close and people move on.
Rdas and evaluation 1999–2009RDAs were established by the Regional Development
Agency Act of 1998. Their purpose was to:n further economic development and regenerationn promote business efficiency, investment and
competitivenessn promote employment
n enhance development and application of skills relevant to employment
n contribute to sustainable development.
In order to bring about this change in the English regions, the eight RDAs, plus the London Development Agency, had a significant budget, totalling over two billion pounds in the financial year to March 2010. An enormous variety of projects and programmes has been delivered, from supporting entrepreneurs, to remaking city centres, to dealing with the economic consequences of unexpected events such as the foot-and-mouth outbreak in 2001 and the 2007 floods.
Guidance issued by central government1 early on in the lifetime of RDAs made it clear that RDAs were expected to evaluate their projects and programmes. The guidance, however, was unspecific about the government’s expectations of RDA evaluation. A far more comprehensive view, tailored to the context of RDAs, was set out in the 2006 ‘Impact Evaluation Framework’ (IEF)2, which emphasised the need for:
n planning and resourcing evaluationn a clear ‘programme theory’ at the heart of the
evaluationn assessing the additionality of economic impactsn going beyond quantitative outputs and looking at
‘Strategic Added Value’ achieved by investmentsn considering environmental impacts of projects and
programmes.
key theme
Only connect? Building bridges, networking for the future.
exploring regional networks
ISSN 1743-954X
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Key theme:Evaluating Impact in the Current Crisis
ISSN 1743-954X
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Key theme:Challenges, opportunities and innovation in evaluation practice
ISSN 1743-954X
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Key theme:Exploring regional networks
exponential-e
project: Exhibition panels
method:Designs for exhibition panels including redrawing of graphics.
budget:£1.6K
Exponential-e provided us with a state-of-the-art VPLS Wide Area Network solution,
Which means all our UK regional offices appear as if they are on the same
secure, hard-wired LAN. They listened carefully to our needs and delivered a
solution that was a perfect match, all wrapped up with an outstanding level
of customer service.
Global Head of IT, Rouse
Following our comprehensive tender process, Exponential-e came out
on top as the best provider for implementing a new network capable of
supporting our DR strategy. We selected their proven expertise in designing,
delivering and supporting powerful corporate networks for businesses like
ours. We have been very impressed with the quality of the solution deployed
and the professionalism of their team.
Director of IT and Business Operations, Browne Jacobson LLP
Exponential-e is a very impressive solution provider and they stand out
from the crowd in terms of service and technical excellence. They major
on their premium-quality core network and associated managed services.
Exponential-e’s highly-responsive network operation centre is always on
hand with immediate technical expertise.
IT Systems & Services Manager, Clarks Legal
Anyone working in the Legal IT Sector knows that network security,
reliability and speed are non-negotiable. We have been using
high-bandwidth connectivity with Exponential-e for several years and the
peace of mind that their strict SLAs and proactive network management
provide is hard to match.
Technical Architecture Manager, Nabarro
Exponential-e are knowledgeable and professional, I cannot praise them
highly enough. Their professionalism and commitment were evident from our
initial contact with sales right through implementation and service delivery.
Not only that, but PowerNGN is available at a really great price.
Chambers Director, 1KBW
View and report on the applications running across your WAN and Internet with A3
Business DataVideo ConferencingStreaming Video
OracleCIFS
CitrixRemote AccessFile Transfer
HTTPEmail
APPLICATION AWARE
SERVICE AWARE
E-LearningWeb Browse
You Tube
VideoVoice
Internet
Application-level visibility
l View weekly trends
l Ensure smooth running of business critical applications
l Monitor and control rogue application use
l Determine bandwidth needs
l Identify requirements for bandwidth upgrades
VPLS any-to-anyLAN-like WAN
l Highly scalable, easy-to-manage, multi-site networks
l One common service interface across numerous sites – just like the LAN
l Five classes of service, QoS and application performance management
l High-availability and ultra-fast, single hop, switched networking
l Network consolidation by supporting converged services within highly secure VLANs
Any to any LAN-like WAN
Reporting and control
Bespoke converged VPLS WAN solutions
Exponential-e’s security offering
What do people say about Exponential-e?
“
”
A holistic approach
Professional services
Install
Design, install, commission
Consultancy services
Admin
24/7/365 management
Patch/upgrade management
System backup
Infrastructure and services
Security services
Centralised firewall
VPN
Deep packet inspection
Threat management
NGN fabric and service bundle
Next generation ethernet connectivity
Ethernet demarcation device
Business grade internet service
25, 50 or 100Mbps
Clientaccess
Client view
Network web portal
Security web portal
Block
Rate-limit 2Mb max
Apportionmore
bandwidthCritical class
Insp
ect
Intern
et
VoIP
Intern
et
Intern
et
Intern
et
CustomerPremises
25, 50, 100 or 200Mbs
business internetservice
Optionaladd-onservices
Eponential-eNext Generation Network
integrasco
project: Factsheets
method:Continue the design set up on the website across a range of factsheets.
budget:£1.2K
How are you performing on the key social media platforms?
Factsheet: What’s Buzzin’ from Integrasco
Do you really know what people think about your brand?
Factsheet: Brand Tracking from Integrasco
Is social a key part of your customer service offering?
Factsheet: Customer Service from Integrasco
NEW!
Would you value immediate consumer feedback about your new product/campaign launches?
Factsheet: NPD Early Problem Detection from Integrasco
How well wouldyou perform in a crisis?
Factsheet: Reputation and Crisis Management from Integrasco
Voice of the Customer
Are you deriving actionable insights from your customer data?
Factsheet: VOC from Integrasco
meeting zone
project: Specialist press advertising
method:Designs for ads showcasing what makes MeetingZone different from the competition.
budget:£3K
WE DON’T EAT, SLEEP AND DRINK MEETINGZONE EVERY SECOND OF THE WORKING DAY.BUT WE’RE GETTING THERE.
“
”Meeting more than you r needs .
STEFFI ESCHENBURGCustomer Service Team Leader
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THATEXTRA MILE? PROMISED BY SO MANY. DELIVERED BY SO FEW.
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MeetingZone
1m
We go the extra mile for you
Get in touch to find out more:
0800 015 5510
GROUND BREAKING TECHNOLOGY.BUT PLAIN OLD-FASHIONED CUSTOMER SERVICE.
Meet ing more than you r needs .
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interactive pdfs
sorce
project:Interactive pdf
method:Design of interactive pdfs and microsite with booking form and email alert.
budget:£1.5K
SORCE
12-13 April 2011 | Central London
17-18 May 2011 | Manchester
22-23 June 2011 | Central London
Delivering an intranet to your organisation
can be a daunting task.
Whether it’s used to improve
communication, foster communities or
to deliver a self service environment,
understanding and identifying stakeholder
requirements is crucial.
This course will help you translate these
requirements into a plan for your intranet.
We will show you tools and techniques to
capture information from your stakeholders,
identify your requirements and then
understand how these can be used to create
a successful intranet for your business.
successful intranethow to deliver a Duration: 2 days
Level: FoundationPrices: £795 exc. VAT
><
SORCE
Workshop presenterMartyn Green is Head of Intranet Strategy Deployment for SORCE, a specialist intranet, extranet and portal supplier.
He has personally been involved in the deployment of hundreds of intranets both in the UK and internationally.
His experience has taken him across the world, working with companies such as Thomas Cook, EDF Energy, Tullow Oil and Manchester United Football Club.
successful intranethow to deliver a
><
SORCE
Booking form
Course date
First name
Surname
Job Title
Company
Address
Town
Post Code
Telephone
Is a Purchase Order required Yes No
Purchase Order Reference
Comments
Terms and conditions
Your company will be invoiced for the course payment. Full payment must be received prior to commencement of the
course. SORCE reserves the right to reject any booking at any time prior to the event without explanation.
A multi award winning business, SORCE has been planning, supplying and delivering Intranets, extranets and portals spanning 14 years.
From big business to SMEs we’ve delivered over 170 solutions, with more than 500,000 users world wide, with customers like Thomas Cook, Manchester United, the NHS and many more.
Tel 01635 55177Fax 01635 55177email [email protected] www.sorce.co.ukSORCE The Pavillion Newbury Business Park London Road Newbury Berks RG14 2PZ
successful intranethow to deliver a
><
gifford plc
project: Interactive pdf
method:Design and animation of sales presentation interactive pdf. On rollover, further text is revealed and thumbnail images pop up.
budget:£2.5K
more?blog and site: http://www.gravitaslondon.com
email: [email protected]
call: 020 8783 9660 or 07908 514 170