Chapter# 1

INTRODUCTION

Graphical Design 1

1. INTRODUCTION

1.1 Introduction to Graphic Design

"In the early days, I had a very black and white view of everything."

(Cat Steven)

The theme that the researcher has chosen for thesis is the different shades of life and its

experiences. Main purpose of selecting this theme is to show that life is not about just

black and white, most of things live in grey area. You can define them with different

colors of life. Most of things are not absolute you can’t differentiate them just in true and

false. Life is colorful and has different dimensions.

It would be nice to think that definitive answers exist to every question, that truth is

absolute and there is only one way to see things – because then anyone could always be

clear and what is right, wrong, true, false. But life isn’t like that, not any walk of life from

medicine to the law to sports and journalism.

As one newspaper takes the rare stance of a prominent mea culpa for getting a story

wrong, the whole story is most often found in the shades of gray.

(Ian Herbert)

1.2 Graphical Design

Graphic design is a creative process, Graphic design is undertaken to convey a specific

message (or messages) to a targeted audience. The term "graphic design" can also refer to

a number of artistic and professional disciplines that focus on visual communication and

presentation. Various methods are used to create and combine words, symbols, and

images to create a visual representation of ideas and messages. A graphic designer may

use a combination of typography, visual arts and page layout techniques to produce a

balanced, focused and symmetrical final result. Graphic design often refers to both the

process (designing) by which the communication is created and the products (designs)

which are generated.

Graphic design is all around. It is in morning paper, in commute to work, and on the

cover of books. Common uses of graphic design include identity (logos and branding),

publications (magazines, newspapers and books), print advertisements, posters,

billboards, website graphics and elements, signs and product packaging, textile designs

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and interior decorations. Composition is one of the most important features of graphic

design, especially when using pre-existing materials or diverse elements. Figures 1.2(a)

on page 6, Figures 1.2(b) on page 6 and Figures 1.2(c) on page 7 shows some Graphical

designs which researcher designed for her thesis.

1.3 Graphical Design in Fashion

Fashion is a high-impact, fast-paced industry that demands an aspirational visual message

and requires constant reinvention. Graphic design for fashion must represent the core

values of the brand while pushing boundaries and expectations.

Fashion is a prominent visual art industry that emanates from an aesthetically articulated

visual message that demands persistent leading edge creativity while the graphic

designers have been involved with various aspects of the fashion industry since the early

twentieth century. Fashion illustrators, who is technically a graphic designer, works very

closely with fashion designers and art directors to create artistic visual images, which are

basically sophisticated and elegant drawings aimed to represent a particular clothing

line. They create designs for garments, shoes, fashion accessories, and other apparels, and

to actualize the vision of the fashion designers by illustrating the actual design plan. They

have to create sketch drawings and layouts that will be used in catalogs, magazines,

brochures, flyers, commercials and other advertising media, which communicate fashion

ideas.

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Fig. 1.1(a) seeing the true colors of the world

Fig. 1.1(b) Colors of Life

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Fig. 1.2(a) Graphical Design 1

Fig. 1.2(b) Graphical Design 2

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Fig. 1.2(c) Graphical Design 3

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1.4. Inspiration

1.4.1 René Gruau

René Gruau was born in Rimini, Italy, in 1909 as Renato Conte de Savagli-Ricardelli to a

family of aristocrats.  When he was only three years old his French mother Maria Gruau

de la Chesnaie, separated from René’s father, an Italian count. While still a teenager, in

1923, he made fashion sketches which were accepted by German, French and Italian

magazines. René took the maiden name of his mother, who was an artist, and they moved

to Paris, in 1924.

Gruau worked for many patrons including Balmain, Givenchy, Schiaparelli, Jacques Fath

and Edward Molyneux, and also for suppliers of top-quality textiles, cars and brandy. He

did ballet sets and costumes. . In 1940, he settled in Lyon, and his drawings of  elegant

women, in bold, rhythmic, colorful designs were published in magazines such as Marie

Claire, Femina, L'Officiel and Le Magazine de Figaro. During the long period spanning

between 1946 to 1984 he   collaborated with the magazine International Textiles. And

from 1955 onwards, he turned to fashion advertising through photography of fashion

accessories, gloves, perfume, cosmetics, lingerie, fabrics and so on. But, above all, it was

Gruau's creative collaboration with Christian Dior, starting with Dior's New Look in

1947   and terminating in the late 1990s, that critically influenced his work and his

reputation.

According to the fashion designer John Galliano; Gruau "captured Dior's style and spirit

better than any other because he understood his long-term friend... for me a Gruau sketch

captures the energy, the sophistication and daring of Dior, and equally is testimony to an

enduring friendship." He was inspired by the Japanese Kabuki Theater, and woodcuts,

which influenced his motif on a ground of flat tone, using broad, flowing brushstroke,

pen, Indian ink and gouache. In 1989, a René Gruau Exhibition was held at the Musée du

Costume at the PalaisGalliera in Paris. His work is in national museums and galleries,

including the Louvre, as well as in numerous private collections. He died in 2004.

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Fig. 1.4.1(a) René Gruau

Fig. 1.4.1(b) René Gruau

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Fig. 1.4.1(c) René Gruau

Fig. 1.4.1(d) René Gruau Design 2

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1.4.2 Erté -- Romain de Tirtoff

Erté was born Romain de Tirtoff, in 1892 to a wealthy family in St. Petersburg, Russia.

His father was an Admiral in the Imperial Russian Navy, but despite the tradition of the

Russian military he did not like to follow his father profession. As a young boy, he was

fascinated by the Persian miniatures he found in his father's library and he became

interested in graphic design and fashion. The impact of the exquisite art of the Persian

miniatures with their vibrant colors and sophisticated ornamental designs stimulated

Romain's artistic talent and continued to be an important inspiration source for him,

influencing the development of his style. He designed his first costume at the age of 5 and

then moved to Paris in 1912 at the age of 18.

In Paris he assume the name of Erté, from the French pronunciation of his initials, R and

T, and apprenticed beside Parisian designer Paul Poiret as a graphic designer for fashion,

learning the art of couture. His long relationship with Harper's Bazaar began in

1915, where he created over 240 covers for the magazine.  During the 1920s, Erté became

a renowned fashion designer whose work also appeared in many other publications. His

designed the dresses of many film actresses such as Joan Crawford, Lillian Gish, Marion

Davies, Anna Pavlova, Norma Shearer and others. He also designed costumes and sets for

New York’s Radio City Music Hall, the Casino de Paris and the Paris Opera, as well as

for the Folies-Bergères and George White’s Scandals. In 1976 the French government

awarded him the title of Officer of Arts and Letters, and in 1982 he was awarded the

Medaille de Vermeil de la Ville de Paris. His work is in many prominent museums,

including the Metropolitan Museum of Art in New York, the Los Angeles County

Museum, the Smithsonian Institution in Washington, D.C., and the Victoria and Albert

Museum in London. He died in 1990, at the age 97.

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Fig. 1.4.2(a) Erté -- Romain de Tirtoff

Fig. 1.4.2(b) Erté -- Romain de Tirtoff Design 1

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Fig. 1.4.2(c) Erté -- Romain de Tirtoff Design 2

Fig. 1.4.2(d) Erté -- Romain de Tirtoff Design 3

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1.5 Aims and Objectives

Researcher aim to choose Life as the inspiration for her thesis followed below

1. Researcher Love the diversity of life and this work is revelation of this thinking to

the world.

2. Life as the most amazing thing, a channel of discovery and innovation, a prospect

for not only successes and failures but many things between these two extremes

3. Life is ever-changing and diverse.

4. Believing in a cause, a cause to succeed and get the most out of life. Life is an

accumulation of hopes. No wonder an Adage says, “Where there is life, there is

hope.”

5. Life is a challenge and for anyone to succeed in life, he must be ready to show the

stuff he is made of.

6. Life is so easy, yet many people rush and fail to understand its colours. They miss

what they want to achieve in life. The key to succeed is not to rush in life and to

take one step at a time. Each step should be properly planned before being

launched. Steady, balance, mark and shoot and before you know it, the sky will

become the beginning of your success.

Researcher takes life to be very simple yet complex due to its diversity and do you know

what? Life is to be enjoyed, not to be frustrated.

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Chapter# 2

LITERATURE REVIEW

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2. LITRATURE REVIEW

2.1 Tony Viramontes

“It is essential to capture the image, not a detail, not a garment or an expression, but an

impression.”

(Tony Viramontes)

As a graphic designer, Tony Viramontes considered himself as an artistic creator and did

not like the label of an illustrator. Viramontes was a designer ahead of his time spending

his short life observing and depicting the absurdity of social norms, and human reaction

with a sense of humor, bewilderment and fantasy. As well as creating portraits of Paloma

Picasso and Diana Ross, he also conceived album covers for the renowned artists such as

Duran Duran, Donna Summer and Janet Jackson, perfectly catching the mood of the

1980s. Tony Viramontes was interested in exploring and mastering various techniques,

media, and styles. He experimented with direct sketches, supple drawings and colored

compositions, as well as with video, painting, photography with collage and felt tip

market pens over photographs. 

“I look for new ideas because I always want to be in a state of creative anxiety and

insecurity. If I feel sure of myself I cannot be creative”

(Tony Viramontes)

Fig 2.1 (a) on page 17 is researcher major inspiration to choose wall hanging as product

of project and researcher particularly chooses women as an object to depict thought. This

is a previously unpublished sketch of Violeta Sanchez by Tony Viramontes for Arcadia's

"So Red the Rose". This also shows his skills on graphical design art where he choose

very small objects and curves of graphical design to create his painting. Fig 2.1 (b) on

page 17 is the image which define researcher theme of the sculpture in project. In this

image Tony Viramontes chose a face of men to define two modes of life, on the basis of

same theme researcher chose sun and moon to show the two moods of life.

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Fig. 2.1(a) Tony Viramontes Design 1

Fig. 2.1(b) Tony Viramontes Design 2

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2.2 Sue Timney

Sue Timney is a British interior and textile designer.  In 1980 Sue Timney and Grahame

Fowler co-founded Timney Fowler the fabric and design company best known for its

“black and white graphic imagery (Minimalist)”.

Less is more. That is the basic premise of a minimalist color poster design. The style

of minimalism in painting was introduced by the Dutch painter Piet Mondrian in 1920-21.

His simple geometric compositions, together with the use of only three basic colors, blue,

yellow, and red, in combination with black and white created a new venue for the graphic

designers. Simple relocation of these colors, and experiment with the proportionality of

various square surfaces, extremely different ambiances and expression of feelings can be

achieved.

Fig 2.2 (a) on page 19 is the picture of the cushions she designed with alphabets and in

background she used geometrical design in some she used rectangular shape and at some

she used curves and angles. To design cushions design researcher used same geometrical

shapes and curves and even she give her cushion geometrical shapes like round, square

and triangle to be little different. She likes to use mostly red, blue and yellow colors with

black and white. Fig 2.2 (b) on page 19 is the image of her display where she designed the

walls, curtains, matts etc. very beautifully. Very simple still very delicate design to watch.

Fig 2.2 (c) on page 20 is the interior of Sue Timney own home which she designed by

herself. It can be observed same geometrical pattern at walls, floor and in decoration

pieces places at book shelf which are her trademark. Researcher tried to use same theme

on her curtains, matt and staggered shelf. Fig 2.2 (d) on page 20 contains different objects

designed by Sue Timney including shelf, clock, table, sitting couch, walls, decoration

pieces etc.

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Fig. 2.2(a) Sue Timney Design 1

Fig. 2.2(b) Sue Timney Design 2

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Fig. 2.2(c) Sue Timney Design 3

Fig. 2.2(d) Sue Timney Design 4

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2.3 Sandra Fettingis

Sandra Fettingis work tends to quietly point at interpersonal communication and

transformation. Interested in living a mindful life inspired by Buddhism, these concepts

have found their way into her visual practice by way of clean, formulated pattern work

via sculptural work, installs and murals.  Employing feminine, yet strong shapes in visual

systems, she strives to demonstrate relationships, communication, change and awareness.

Her mix and layer materials such as acrylic, styrene, wood, paper and paint, and utilize

the laser for its precision, while formulating systematic guidelines, repetition and

purposefully restrained color palettes.

Sandra is famous for her 2D sculpture which she creates on wooden board. Researcher

chooses the same theme and method for her project sculpture. In Fig 2.3 (a), (b) on page

22 and fig 2.3 (c) on page 23 three different sculptures created with same techniques are

shown. In all these sculptures Sandra choose the wooden board and embellish it with

different techniques to create her sculptures. Researcher did same as she choose to create

her sculpture on wooden board the difference is she choose to embellish and create her

sculpture using color thread instead of wood, paper, paint or anything else. In Fig 2.3(d)

on page 23 it is shown how these 2D sculptures can be used or created as 3D sculptures

and used for the decoration of room. Sandra use basic geometrical angles and shapes to

design her sculptures. Very simple and very clean pattern still very good and delicate

designs which attract masses towards them.

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Fig. 2.3(a) Sandra Fettingis Design 1

Fig. 2.3(b) Sandra Fettingis Design 2

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Fig. 2.3(c) Sandra Fettingis Design 3

Fig. 2.3(d) Sandra Fettingis Design 4

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Chapter# 3

METHODOLOGY

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3. METHODOLOGY

The topic of researcher thesis is Graphic design. The purpose of thesis is a development

of different products which includes Sculpture, Cushions, Wall Hanging, Lamp,

Showcase, Curtain and Matt on the theme of life using Graphical Design. Her vision

becomes reality because of good project plan, which is as following;

3.1 Market Research

Designers specialize at creating innovative ideas for new products, but ideas that look

good on paper are not always good in practice. Determining what consumers want and

designing products and services that fulfill those wants is essential to the success of a

business. The market research is done to see what is in and out of fashion trend and to

collect statistical data on the variety of products, people and tastes like competition, and

examine prices. Market research includes physically go and visit to various markets, surf

the internet, consult fashion magazines, books, newspapers and more. A market research

was an important requirement to launch the project successfully. The goal of a market

survey was to collect information on various aspects of the project.

Researcher visited different carpenters, furniture and textile shops for collecting

inspirations and ideas for her products. It gave more creative ideas to work on her

products and helped her to make them more unique and creative. The information

gathered from different sources was used to devise a methodology to take the thesis ahead

towards its fulfillment.

3.2 Research Board

Researcher developed her research board with the photos and information of her selected

theme and has influence of Sue Timney. She used research board to convey the overall

feel of a project. See Figures3.2 on page 27.

3.3 Mood Board

Mood board was created with a stack of magazines. Anything that touches the theme in

some way was identified and cut. Emphasis was made to pick colors, shapes, words and

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pictures that are actually relevant to theme. Many hours were spent trawling image

galleries, websites, books and magazines looking for that perfect image to sum up

intended feel for the work at hand.

The aim of the mood board is a representation of the color scheme to facilitate the design

process. Researcher developed her mood board which was clearly depicting her color

scheme and theme selected. See Figures3.3 on page 27.

3.4 Story Board

The storyboard was designed with the aim to voice designers ideas. It includes photos

from the Internet and magazine. It also includes paper, fabric swatches, patterns, etc. that

have influenced the unique design. Magazine tears, fabric swatches, old photos, ribbons,

etc are mounted onto a hard board to create the board which is vocal enough to tell the

story of researcher’s ideas.

Researcher developed her story board which was clearly depicting her inspiration of the

designs and designer. Her story board clearly shows the story of her designs and selected

theme. See Figures3.4 on page 28.

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Fig. 3.2 Research board

Fig. 3.3 Mood board

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Fig. 3.4 Story board

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3.5 Area Specification

Researcher worked on interior decoration using theme of Graphical design with the use of

textile design. Designs were created using basic geometric shapes. Researcher tried to be

creative and different from the work done before in this area of field.

3.6 Design Development

Researcher started developing designs for products after a thorough contemplation and

complete research. Help was taken from the research and story board and created designs

which can go along with the theme. Different designs were taken and different

modifications were made in the designs to create final motifs. It took a lot of time to come

up with designs that matched the theme and inspiration. Designs are the only way how it

presents designer more creative and unique from the other designers in the world of

fashion and textile. Researcher tried to make sure to make creative, pleasant and unique

designs for the audience.

3.7 Sample Designs

Before finalizing the designs, researcher developed about 20-25 sample designs. Designs

were developed in a block of 10*10 inches which were later on extended according to the

requirement of the products. 7 different designs were selected out of all designs to be used

in the products which can best suit the theme. Figures3.6 (a) (b) (c) (d) (e) (f) (g) (h) (i)

(j) on pages 30 to 34 are some samples which were designed during the thesis.

3.8 Print Development

Designs were created using different geometric shapes and filled colors with shades and

fades using adobe Photoshop program. After completion of design, fabric was chosen

which can be used for given objects and print look better at them. Designs were printed

on fabric using digital printing. Different designs were created using different techniques

which include mosaic, collage, marbling, screen printing, block printing etc.

3.9 Color Sampling

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Researcher tried different combination of colors started with just black and white

combination which were inspired by Sui timney designs. After that researcher used only

basic colors to check their effect on designs then secondary colors were used. In last

researcher used mix of primary and secondary colors to see the effect on different

designs.

3.10 Color Selection

Researcher used primary and secondary colors on final products as from all the tried

combination they were the most suited combination. Colors which used repeatedly are

yellow, green, purple, orange, red, black, brown, white and blue.

3.11 Fabric Sampling &Selection

Different fabrics were used to check their suitability with products then researcher

chooses the best suited fabric for each product. Cotton, velvet, silk and jute fabric were

used in curtains, shelf, cushions and lamp respectively.

3.12 Technique Sampling

Researcher tried different techniques while creating sample designs in which he tried

some different techniques using fabric, buttons, thread etc. designer tried marbling, oil

painting, mix media, screen printing, block printing, mosaic, tie-die, collage, hand

painting etc to find the best possible way to finalize the design.

3.13 Product Finalization

Products are mainly designed according to textile work but some products need artistic

vision in wood work. Different designs were made using creative sense. Products were

designed according to the theme. While designing the products, uniqueness and creativity

were preferred and Sculpture, Cushions, Wall Hanging, Lamp, Staggered Shelf, Curtain

and Matt were finalized.

After designing products, researcher finalized the fabric and printing techniques and

embellishments. A color scheme for the products based on mood board. Designs were

already selected for the products so it was the time for application of the same.

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Fig.3.7 (a) Sample 1

Fig 3.7(b) Sample 2

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Fig. 3.7(c) Sample 3

Fig 3.7(d) Sample 4

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Fig. 3.7(e) Sample 5

Fig. 3.7(f) Sample 6

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Fig. 3.7(g) Sample 7

Fig 3.7(h) Sample 8

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Fig. 3.7(i) Sample 9

Fig. 3.7(j) Sample 10

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3.14 PRODUCTS OF THE PROJECT

Researcher wants to design Sculptures so her main projects include:

3.14.1 Sculpture

Researcher designed the 2D sculpture placed on board. It symbolizes the two sides of life

i.e. evil and good. Dark side of life was symbolized with moon because it appear in night

while the good side of life is symbolized with sun. The sculpture is designed on wooden

board at which design is created using different color balls; the color of wooden board is

light brown similar to clay to symbolize it with earth. Thread is used to create the Balls of

different sizes and by using these balls Sculpture is created. To stick the thread in round

shape, German glue is used and thread was folded over balloon and when German glue

get dry, the air from balloon is released to give it a round shape without any support.

Decoration lights are used to highlight the design and theme of the sculpture and it make

the sculpture more attractive especially during night.

This sculpture can be placed anywhere as decoration for example in the corner of drawing

room, in entrance of hotel or galleries, in fashion exhibitions etc. the Color thread is used

to design the sculpture,. Fig 3.8.1 on page 38 is showing the sculpture during its creation.

3.14.2 Cushions

Digital printing of different graphical design is used on Silk fabric to design cushion

cover which were filled with different stuff i.e. foam, cotton, fabric, ball fiber. There are

three different cushions are designed, one of the cushion was highly inspired with Picasso

art and other two cushions have some impact of Sue Timney in their digital design. For

all three cushions different shapes are designed one which is inspired with Picasso design

is in square shape and other two are round and triangle shape. In all three designs mirror

image technique is used to make the design more attractive. First design was created then

a mirror image was place in horizontal shape after that vertical mirror image was taken of

the sum of image. Fig 3.8.2 on page 38 is showing the cushions.

These cushions are mainly designed for Bed room where they can be placed in the corner

with some lamp shade which enhances its beauty more, or they can be placed in drawing

room in some corner. These cushions are designed as a piece of interior decoration rather

sitting cushions but the material used in it is good enough that can be used even as sitting

cushions.

3.14.3 Wall hanging

Mix media technique is used to create the wall hanging; design is created on fabric using

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beads, dry leafs, mirrors, acrylic paint, oil paint, guta and other stuff. Different sizes and

shape of mirrors are used in it according to the requirement. Different kind of beads and

leafs are also used to add more versatility in it. At first image of a girl is illustrated then

paint is used to highlight different part of the image after that all the other stuff is pasted

on it for embellishment. Dark and vibrant colors contrast is used for the embellishment.

This wall hanging is an image of a lady who is full with colors and still her face is sad.

This shows that happiness is the matter of inside of a person. Even if every worldly thing

is given to someone it can’t make him/her happy unless he/she is happy from his/her

heart. Very simple yet very effective way to show the reality of life used in this wall

hanging. This image depicts the Fig 3.8.3 on page 39 is the picture of wall hanging.

The use of this wall hanging is very flexible; it can be used anywhere like in Bedroom or

in drawing room. Or it can also be used in hotel or any office entrance or hallway. It can

also be used in showcase of arts school because it is designed using different techniques.

3.14.4 Lamp

A structure is constructed using wood, plastic pipe, color thread, jute thread and German

glue. Lamp contain 4 bulb contain different color of holders to show different mood of

life. Base is designed using wooden board and the wire is coming from under the board.

The plastic pipe which connects the base and roof is hollow from inside and wire reach on

top from inside the pipe where it connects all the four holders of the bulb. To cover the

wire and make the lamp more beautiful wire is covered with same color thread from

which the globe of the holder is created. To make the globe of the holder same technique

is used which researcher used to make sculpture round ball, in that the only difference is

that the gap between thread is narrow. When bulb is on and light comes out from the

color thread globe give a very beautiful look to make it more attractive same color bulbs

are used in the holders. The whole lamp is rounded with jute thread to give it some rough

look which looks good with the color globes. Fig 3.8.4 on page 39 is showing the lamp

structure.

This lamp can also use at different places but the best use of it in bed room on the side of

bed. It gives very beautiful look to whole room. Different colors can be used in this lamp

depends on the choice of a person using it.

3.14.5 Staggered Shelf

Staggered Shelf is designed using wood board; it is seven feet high and six feet wide. It

contains 15 different size and shape boxes at difference levels. It is a piece of art which

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combines the interior decoration with textile design. Mosaic technique is used to

embellish the Staggered Shelf. Design used in mosaic technique is based on graphical

design where different shapes and curves are used to draw the background design.

Different color of velvet is used for mosaic technique. Borders are covered with dark blue

velvet ribbon to enhance its beauty. Fig 3.8.5 on page 40 is the staggered shelf during its

embellishment.

Staggered shelf is basically designed to keep in drawing room or meeting rooms, different

size and kind of decoration items can be placed on different boxes of this staggered shelf.

3.14.6 Curtain

First curtains were sewed then using Tie-Dye techniques give them required color after

that Screen printing is used to design border of Curtains. Four different colors are used for

four curtains but it is kept in mind that they match with each other perfectly. Yellow,

blue, purple and orange colors are used for the curtains. Three staged layer border is

printed on the curtains which give a beautiful look to them. Fig 3.8.6 on page 40 is the

screen design which is used to print the border of the curtains.

These curtains can be used anywhere as they are very decent and delicate. They can be

used in bed room, drawing room, TV lounge, office room; meeting room etc. anywhere

curtain are needed these curtains can be used with comfort.

3.14.7 Matt

Matt is designed and embellished using Screen Printing. Graphical design is used for

Screen printing. Greyish Blue color light carpet is used to make the matt; double layer

special over-lock with navy blue color is done on borders of the matt. Navy blue color is

also used for screen printing as well. Fig 3.8.7 on page 41 is the final product Matt.

This matt is designed to place in the middle of drawing room or meeting room. It can also

be placed in TV lounge.

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Fig 3.14.1 Sculpture

Fig 3.14.2 Cushions

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Fig 3.14.3 Wall Hanging

Fig 3.14.4 Lamp

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Fig 3.14.5 Showcase

Fig 3.14.6 Curtain

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Fig 3.14.7 Matt

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Chapter# 4

Result and Discussion

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4. Result and Discussion

As the theme of the thesis was to capture diversity of life on the canvas of Textile

Designs while keeping their utility, the object of the researcher was duly achieved which

was to avoid falling into the "black" or "white" mentality and to keep in mind that there

are almost always gray areas. In almost everything and every situation, there are different

layers and different ways of looking at whatever anyone may be faced with. It's easy to

slip into that "black or white" thinking because it comes so readily to most people.

However, it's worth it to give any situation, a little more thought to see what's truly

happening rather than accepting the initial reaction.

Life is beautiful but not always easy. It comes with its problems, too. The challenge lies

in facing them with courage, letting the beauty of life act like a balm, which makes the

pain bearable. During trying times, by providing hope. Happiness, sorrow, victory, defeat,

day-night are the two sides of the same coin. Similarly life is full of moments of joy,

pleasure, success and comfort punctuated by misery, defeat, failures and problems. There

is no human being on Earth, strong, powerful, wise or rich, who has not experienced,

struggle, suffering or failure.

The essence of philosophy was tried to be depicted in the work of the researcher. It

convey the message that no doubt, life is beautiful and every moment of it should be a

celebration of being alive, but one should always be ready to face adversity and

challenges. A person who has not encountered difficulties in life can never achieve

success. On the other hand, those who accept these challenges, succeed. They are the

ones, who know how to live life in its true sense. Thus, the work teaches you to enjoy life

but also be prepared to bear the pricks of pain.

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Chapter# 5

Summary

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The topic of researcher thesis is Graphic design in textile. First chapter of her report starts

from the introduction to graphic design then explain graphic design and its relation with

fashion. Further it describes her inspiration to choose this topic for her thesis which is

Rene Gruau and Erte. Report focus on life background, education and their inspirations

and achievements. Aims and objectives of her thesis are defined and targeted audience is

described in this part.

Second chapter of her report explain the literature review for this researcher use Tony

Viramontes, Sue Timney and Sandra Fettingis. To establish her point researcher

explained their life motive and achievement briefly and their work in related field which

get high appreciation all over the world. Third chapter is methodology which explains the

method used to achieve the end goals of her thesis their processing and all stages of

development. Further it also explains products of the project, their inspirations and their

use. The purpose of researcher thesis is a development of different products which

includes Sculpture, Cushions, Wall Hanging, Lamp, Showcase, Curtain and Matt. All

these products are inspired by Graphical designs using different art and printing

techniques. All these things have traditional flavor in it. This would not only promote

textile sector but also represent our culture. Next chapter explain the Techniques used to

develop the products i.e. Digital printing, Collage, Marbling, Mosaic, Screen printing,

Tie-Dye and Block printing. In last chapter result and discussion is added to sum up the

thesis report.

This research would open new dimensions for the people to work and would provide

opportunities to sculpture designers in particular from our society to participate in textile

industry and promote our culture.

Graphical Design 45

REFERENCE

Graphical Design 46

http://www.positivelypresent.com/2009/10/stop-seeing-life-in-black-white.html

http://www.sportingintelligence.com/2013/03/18/tell-me-why-society-demands-black-

and-white-when-real-life-is-50-shades-of-gray-180301/

http://www.clinical-depression.co.uk/dlp/understanding-depression/all-or-nothing-or-

black-and-white-thinking-and-depression/

http://www.goodreads.com/quotes/tag/black-and-white

http://guity-novin.blogspot.com/2011/05/chapter-34-graphic-designers-in-fashion.html

http://www.laurenceking.com/us/graphic-design-for-fashion/

http://en.wikipedia.org/wiki/Graphic_design

http://www.urbandictionary.com/define.php?term=the%20meaning%20of%20life

http://en.wikipedia.org/wiki/Tie-dye

http://en.wikipedia.org/wiki/Screen_printing

http://en.wikipedia.org/wiki/Woodblock_printing

Ellen Lupton (2006). Graphic Design: The New Basics (Paperback)

Richard Hollis (1994). Graphic Design: A Concise History (World of Art)

Graphical Design 47