Graphic Design with Adobe InDesignSession 01

Session Flow

• What is Graphic Design• Design Workflow– Define– Design– Determine– Implement

• Inspirations

What is Graphic Design

• “A way of communication with visual elements and information to present an idea or concept” (Bozeman Daily Chronicle, 2010)

• “An interdisciplinary, problem-solving activity which combines visual sensitivity with skill and knowledge in areas of communications, technology and business” (AGDA, 2010)

What is Graphic Design

• Graphic design can be materialised in many different forms– Logo– Poster– Brochure– Catalogue– Pamphlet– Newsletter– And many more …

What is Graphic Design

What is Graphic Design

What is Graphic Design

What is Graphic Design

• Can we find any other graphic design products around us?

Design Workflow

1. Define Information lookout phase

2. Design Ideas explosion phase

3. Determine Chosen one phase

4. Implement Artwork reality phase

Just call them 3DI

Design Workflow/ Define

• The most interesting about define phase is reverse thinking

• Graphic designer may think about output before input especially if the clients know what they want

• But, graphic designer may also recommend the range of outputs after understanding the input

Design Workflow/ Define

Design Workflow/ Define

• Output may include– Product (Logo, poster, brochure, etc)– Size (A3, A4, letter, legal, etc)– Production options (Offset, digital,

photocopy, etc)

• Input may include– Project objective– Target audience– Clients budget– Due date

Design Workflow/ Define

• Once Output and Input are defined, it’s time to go for Design Stage

Design Workflow/ Design

• Visual thumbnails are graphic designer’s best friend

• They are quick, cheap and helpful

• Pencil, eraser and paper are the only requirements to invite them

Design Workflow/ Design

• Before a Graphic Designer lays the pencil on the paper, it’s best for him / her to realize whether he/she has design knowledge & skills

Design Workflow/ Design

• Knowledge– Understanding of design

elements– Understanding of design

principles

• Skills– Drawing skills– Graphic software skills

Design Workflow/ Design/Knowledge

• Design Elements–Whitespace “Space / distance

between one element to another”• Sometimes it’s called negative

space• It’s useful to give breathing space

Design Workflow/ Design/Knowledge

• Design Elements– Text “It usually is the main

message”• Text may come in 2 (two) forms

– Display text (title, subtitle, short sentence)

– Body copy (paragraph, long sentence)

• In order to control the usage of text, understanding of typeface anatomy and typeface classification are very beneficial

Design Workflow/ Design/Knowledge

– Typeface AnatomyJuan Rivera from www.graphic-iti.com provided visual sample of typography anatomy

Design Workflow/ Design/Knowledge

– Typeface AnatomyMore detail explanation by Eric Miller (2010)

Design Workflow/ Design/Knowledge

– Typeface ClassificationsEllen Lupton (2004) has classified the typeface into

Old Style “The roman typefaces of the fifteenth and sixteenth centuries emulated classical calligraphy”

Transitional “These typefaces have sharper serifs and a more vertical axis than humanist letters”

Design Workflow/ Design/Knowledge

–Typeface Classifications

Modern “Thin, straight serifs; vertical axis; and sharp contrast from thick to thin strokes”

Slab Serif “Numerous bold and decorative typefaces were introduced in the nineteenth century for use in advertising. Egyptian fonts have heavy, slab-like serifs”

Design Workflow/ Design/Knowledge

–Typeface ClassificationsPara Type has also include

Sans Serif “Typical Sans Serif has low contrast or have no visible contrast between vertical and horizontal strokes at all”

Script “Typefaces imitating handwriting or calligraphic style”

Decorative “This group contains typefaces that cannot be assigned to any of previous groups”

Design Workflow/ Design/Knowledge

• Design Elements– Line “A mark connecting two

points”

– It can be used to• Organise, connect or separate

contents• Create movement effect• Convey mood

– Horizontal line: Lying, passive– Vertical line: Standing, active– Diagonal: Dynamic– Curve: Feminine

Design Workflow/ Design/Knowledge

• Design Elements– Shape “A mark connecting three

points or more”

– It can be used to• Organise, connect or separate

contents• Show depth• Convey mood

– Square: Masculine, certain, hard, stable– Circle: Feminine, uncertain, infinite– Triangle: Dynamic, full of tension

Design Workflow/ Design/Knowledge

• Design Elements– Colour & Value:

• Colour is related to hue• Value is related to brightness and darkness

– Use of colour and value has strong impact visually – but, if graphic designer uses them wildly, the result sometimes can be unpredictable

– 2(two) guidelines in controlling colour are• Colour Harmony• Colour Meaning

Design Workflow/ Design/Knowledge

– Chad Engle (2010) has made a very good guide in using colour harmony

Design Workflow/ Design/Knowledge

– Primary, secondary & tertiary colour

Design Workflow/ Design/Knowledge

–Monochromatic, analogous & split complementary

Design Workflow/ Design/Knowledge

– Don’t forget to check out Color Wheel Pro website on Color Theory http://www.color-wheel-pro.com/color-theory-basics.html

Design Workflow/ Design/Knowledge

– Colour meaning • Colour Wheel Pro has described colour

meaning very well (http

://www.colour-wheel-pro.com/colour-meaning.html)

– Red is the colour of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love

– Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation

Design Workflow/ Design/Knowledge

– Yellow is the colour of sunshine. It's associated with joy, happiness, intellect, and energy

– Green is the colour of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money

– Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven

Design Workflow/ Design/Knowledge

– Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

– White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.

– Black is a mysterious colour associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humour, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious colour (black tie, black Mercedes). In heraldry, black is the symbol of grief.

Design Workflow/ Design/Knowledge

• Design Principles– Relevance : Correct reference

to the theme or concept• Even this principle has nothing to

do with arrangement, but it is the main unit to be laid out in the space

• Use texts, pictures, shapes and even colour to emphasize the message to send

Design Workflow/ Design/Knowledge

• Design Principles– Balance : equal distribution of

visual weight• Symmetry : When it is divided

by horizontal or vertical line, it shows equal portion in the both sides

• Asymmetry : When it is divided by horizontal or vertical line, it shows equal amount of portion in the both sides

Design Workflow/ Design/Knowledge

• Design Principles–Contrast : to give accent, to

emphasize

– Proximity : tendency to group close objects• Group related items together to create relationship

– Alignment (left, right or center)• To unify and organize elements together

Design Workflow/ Design/Knowledge

• Design Principles–Repetition : repeat similar

objects, forms or shapes• Another way to unify and to

maintain consistency

• Combination between contrast and consistency form attractive and friendly look of art work

Design Workflow/ Design/Skills

• Drawing Skills– For a graphic designer, to be

equipped with drawing skills is big advantage to convey the message visually and quickly

• Software Skills– In the digital era, software has

given opportunity to graphic designer to work efficiently and effectively

Design Workflow/ Determine

• This phase is to select the most appropriate design from Design phase

• Refine and redone would be familiar processes during this stage

Design Workflow/Implement

• Last phase after final refinement is to bring the artwork into digital form (for digital graphic designer)

• Choosing appropriate software will affect the efficiency of production phase

Inspirations

• There are many sources to get inspirations from– Inspiring blog and forum– Creative sites such as

• http://www.fuelyourcreativity.com/• http://www.smashingmagazine.com/

– Artwork sites such as• http://www.deviantart.com/• http://www.flickr.com/

– Seminar, conferences, courses– Exhibitions– And many more …

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References

• Bozeman Daily Chronicle 2010, viewed on 30 April 2010, bozemandailychronicle.com/cp/terms.php

• AGDA 2010, What is Graphic Design”, viewed on 30 April 2010, http://www.agda.com.au/about/what-is-graphic-design

References

• Miller, E 2010, Letter Anatomy, viewed on 30 April 2010, http://graphicdesign.about.com/od/typographyfonts/tp/letter_anatomy.htm

• Lupton, E 2004, Thinking with Type, viewed on 30 April 2010, http://www.papress.com/thinkingwithtype/index.htm

References

• Para Type, Classification, viewed on 30 April 2010, http://www.paratype.com/help/class/

• Color Wheel Pro, Color Theory, viewed on 30 April 2010, http://www.color-wheel-pro.com/color-theory-basics.html

• Color Wheel Pro, Color Meaning, viewed on 30 April 2010, http://www.color-wheel-pro.com/color-meaning.html

References

• Images samples are taken from various sourceshttp://www.stocklayouts.comhttp://www.deviantart.com/http://images.google.com.au/

Inspiring siteshttp://www.fuelyourcreativity.com/http://www.smashingmagazine.com/http://creatingminds.org/tools/scamper.htm

Tutorial siteshttp://www.pixel2life.com/http://www.good-tutorials.com/http://www.tutorialized.com/