Gov2.0 'Trends in online communication and Social media
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1 Government 2.0 Public services in the new era
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Transcript of Gov2.0 'Trends in online communication and Social media
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Government 2.0
Public services in the new era
THE WEB IS THE MAIN CHANNEL
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4 500 000 Households60% online
10 666 866 Belgian citizens70% online
Internet is a part of our societyBelgium= Community!
Use of Internet for life events (Indigov EU Survey)
- 5
-
For my own
personal
purposes
On behalf of
someone else
For myself and
for others No
Total
(N=10.000)
Declaring income taxes 40,2% 4,2% 10,9% 44,7% 100,0%
Looking for a job 27,1% 7,7% 6,5% 58,7% 100,0%
Making use of the public library 24,8% 3,5% 5,9% 65,8% 100,0%
Enrolling in higher education 17,4% 7,1% 2,2% 73,3% 100,0%
Buying a car 13,7% 4,9% 4,2% 77,1% 100,0%
Buying, building or renovating a house 12,9% 3,8% 4,9% 78,4% 100,0%
Needing a passport or visa to travel to another
country12,8% 4,7% 4,1% 78,4% 100,0%
Moving and changing address within one country 11,8% 3,7% 4,0% 80,5% 100,0%
Being taken into hospital 8,7% 6,0% 2,8% 82,5% 100,0%
Applying for a study grant 9,4% 5,8% 1,7% 83,1% 100,0%
Becoming unemployed 9,2% 3,4% 1,9% 85,6% 100,0%
Reporting a crime 8,5% 3,0% 2,2% 86,3% 100,0%
Applying for a driver's licence 7,6% 4,1% 1,9% 86,4% 100,0%
Marrying or changing marital status 4,7% 2,3% 2,0% 90,9% 100,0%
Retiring 3,9% 3,3% 1,9% 91,0% 100,0%
Death of a close relative 4,6% 2,6% 1,7% 91,0% 100,0%
Declaring the birth of a child 5,0% 2,1% 1,5% 91,5% 100,0%
Starting or preparing to study or work in another
country4,0% 2,8% 1,6% 91,6% 100,0%
Coming into an inheritance 3,2% 2,3% 1,8% 92,7% 100,0%
Moving or preparing to move to another country 2,7% 2,1% 1,7% 93,5% 100,0%
Total
sample Belgium
Looking for a job 73,3% 78,3%
Declaring income taxes 62,5% 53,2%
Starting or preparing to study or work in
another country56,4% 66,1%
Enrolling in higher education 55,5% 44,5%
Buying, building or renovating a house 51,4% 64,8%
Moving or preparing to move to another
country51,0% 63,2%
Buying a car 49,3% 42,2%
Applying for a study grant 48,4% 60,4%
Making use of the public library 45,3% 50,9%
Retiring 45,2% 39,7%
Moving and changing address within one
country45,1% 34,1%
Becoming unemployed 33,8% 33,0%
Needing a passport or visa to travel to
another country32,4% 22,9%
Applying for a driver's licence 30,0% 17,6%
Marrying or changing marital status 28,9% 15,8%
Coming into an inheritance 28,5% 35,4%
Reporting a crime 24,6% 23,8%
Declaring the birth of a child 24,1% 12,2%
Death of a close relative 22,1% 16,2%
Being taken into hospital 14,4% 15,1%
Average % for all 20 life events 41,1% 39,5%
WHAT IS WEB 2.0?
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Source: http://www.hansonexperience.com
Web2.0
Content
CreatedShared
RemixedRepurposedPassed along
BY USERS
Web1.0
Information
PublishedConsumed
BY THE USER
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The possibilities are endless….The possibilities are endless….
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IMPACT ON GOVERNMENT COMMUNICATION
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Government and citizen
• Open Government: Make information more shareable
• Mass collaboration: Involve citizens in tasks, processes, supervision, …
• Participation: Everyone can express their opinion, give ideas, ….
• The use of social networks to reinforce the civil society
Key: Accessible & Transparent
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Government internal
• Civil servants keep informed and exchange ideas through networks, blogs,..
• Involve citizens to gather knowledge & participation
• Keeping track of online discussions and networks about you’re expertise
• Work even closer with colleagues, know what they are working on
• Share documents, files, …
Knowledge enrichment; collective intelligence
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Impact on communication patterns
• Web 2.0 as a service: sender still centralo Inform: web 1.0 with 2.0 tools: make information better
accessibleo Create awareness: convince peopleo Engage: stimulate people to acto Crisis communication: faster and more spread
• Web 2.0 as a way of communication – all users centralo Interact: users generate information, idea’s, proposals,
…: users cooperateo Participate: users are central actors and producers
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INFORMWEB 2.0 as a service
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Government & databases
• Increase accessibility and relevance of government database
o Easier to useo More understandable informationo Intuitive user interfacingo More adopted to people’s needso ….
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http://www5.nijmegen.nl/voifrontend
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Government & Photo sharing
• Publish pictures ofo Eventso Campaignso Party’s (governmental)o Museumso Royal visitso Tourismo Politicso ….
Government & podcasting
• "iPod" and "broadcast“
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Government & Video sharing
• Give you’re message a voice! People love video’s
Government & Blogging
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BLOGGING• Post announcements
& progress• Post summaries &
current projects• Interact with citizen
blogs
Government & Twitter
• Let people know what you’re Doing Reading Writing Thinking Seeing …….
Spread the word Follow & be followed!
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U.S congress Tweets! First hand information from over 50 congress
members
Government & own channels
• Create an own brand or channel Not just a bunch of video’s or information
Create Government Channels Integration of different tools and technologies
www.youtube.com/user/househub
Channel dedicated to the
U.S. House of representatives
CREATE AWARENESSWEB 2.0 as a service
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Forum
Poll
Blog
Netlog
Posts
Flickr
News
Website
ENGAGEWEB 2.0 as a service
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Government & Social network
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Government & social networking
• Profile - group - pages - events – applicationso Make fans, supporters, ..o Make announcementso Send event invitations
Take care of your network, keep it fresh.
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Belgium
Governmental presence is limitedPoliticians started working with social media!
People love their province
44
45
LinkedIn is a professional Network
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Governmental presence high for the Netherlands Belgium has fallen behind
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Possible to create a new community
BDPlaza is a private community, only employees can enter (Netherlands)
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Governmental competitions
CRISIS COMMUNICATIONWEB 2.0 as a service
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50
LA Fire Department: "We have
responsibilities to the public to move the
information as quickly as possible ... so that they can make key
decisions."
Crisis communication
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www.defenselink.mil/Blogger
INTERACT
WEB 2.0 as a way of communication
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Wiki
Wiki made by members of the Government Information Technology Community and directed to technology professionals with knowledge of government operations to contribute to or update this site.
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www.fixmystreet.com
You can report every local problem, f.e. Graffiti & road problems.
Reports include:Description of the problemPictureMap of the location
www.vesuvius2009.be
PARTICIPATE
WEB 2.0 as a way of communication
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Government & Virtual World
65
Government & Gaming
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Obama is making a change through Social Media!
Indigov
• Spin-off K.U.Leuven• Specialist in consultancy en
user oriented research• Expertise in eGovernment,
360° communicatie, nieuwe media en online research tools
• EU, Vlaamse en federale overheid, lokale besturen, nationale en internationale media concerns, …
Karel vanLotharingenstraat 43000 LeuvenBELGIETel: +32 16 22 62 14Fax: +32 16 22 62 18
[email protected]@indigov.be
www.indigov.be
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Campagne evaluatie
Imago studies
Evaluatie website/eCommunicatie
Adoptie
Gebruik
Impact
eGovernment
eParticipatie
eInclusion
eOverheid 360° Communicatie Interactieve media
Tools & ApproachesSpin-off KU Leuven
E-research
•iVOX panel•Socratos•Omnibus•Subpanels•Web 2.0
Onderzoek & advies met maatschappelijke meerwaarde
T-research (IDTV)
•Beleidsondersteuning•Visieontwikkeling•Strategiebepaling•Operationele monitoring
Beleids- en strategiebepaling
•Deskresearch•Focusgroepen en interviews•Post en telefonische enquêtes
Offline onderzoek
•Monitors•Benchmarks•SWOT-analyse•Dashboard
Management tools
Benchmark websites
•Bereik•Bekendheid•Waardering
•Behoeftestudies•Stakeholdersanalyse•Gebruikersstudies•Tevredenheidstudies
User oriented research
Expertisedomeinen
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