Gotham Media - Twitter For Business
11
Why Twitter Matters Gotham Media Ventures Digital Breakfast May 14, 2009
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Presentation from Gotham Media Ventures Digital Breakfast roundtable
Transcript of Gotham Media - Twitter For Business
Why Twitter Matters
Gotham Media Ventures
Digital Breakfast
May 14, 2009
Page 2 March, 2008
What is Twitter?
Microblogging or “micro-sharing”
140 character limit per tweet; may include links
Launched March, 2006
Twitter by the numbers:► 17 million active Twitter accounts (up from 500k a
year ago) 1382% year-over-year growth (Feb, 2009) 1.5 billion Tweets to-date (GigaTweet) 25% of tweets include a link
► Business demographic: 3 million unique visitors ages 35-49 62% of users access Twitter at work
► Going mobile: 735k unique visitors via Mobile in February
► Average user posts 80 tweets per month (Q4, 2008)
Page 3 March, 2008
It’s not about what you’re doing
What would you like to share today?
Page 4 March, 2008
friends & familyphotos, etc
Following is different from friending
my professional networkreferences, recruitment,
biz dev
Twitterwhat I’m reading
Page 5 March, 2008
Twitter Conversations
Twitter is not threaded
Can publicly reply with @► @pop17 thought the Loic interview was
great► Only followers who also follow @ target
will see
Can privately direct message with d► d ppearlman how’s 10am on Tuesday?► Can only DM someone who is following
you
Page 6 March, 2008
The power of the network effect
The Retweet► RT pop17 @loic is the special guest in
today’s episode: http://tinyurl.com/crouva #sxsw
Logarithmic effect of your network is
the special sauce
Examples:► @amandamooney Friday coffee► @pistachio charity:water
Page 7 March, 2008
Twitter Tools
► TweetDeck► Seesmic► Tweetie (mac)
► Twitterfon► Twitterific► Tweetie► Dozens of others
► Twitterberry► dabr.co.uk
Page 8 March, 2008
Tips & Tricks
Summize: Twitter Search
URL Shorteners – critical for links► Bit.ly► Tiny.url
# hashtags► Tagal.us defines them
Keeping your tweets <120 characters
(including links) makes them “retweet
friendly”► Don’t complain – business writers only get 80
characters for a headline
Page 9 March, 2008
Your Profile Page – What Matters?
Page 10 March, 2008
Are you a Spammer?
Page 11 March, 2008
Contact
Barry GraubartVice President, Product Strategy
212 806-3823@graubart
@AlacraPulse
