Presenter: Bui Trung Son – Bui Thanh SonKent International CollegeAdvanced Diploma of ITE

Project GopChung.com

Project GopChung.com

OVERVIEW

OVERVIEW PROJECT

• GopChung is a deal of the day website that is localized to major

geographic markets VietNam.

• The site has recently launched a mobile application available on Wap,

Android, iPhone and Blackberry. It allows users to buy deals on their

phones and retrieve them using the screen as a coupon.

• Due to GopChung market being primarily composed of young,

educated, female customers, the deals are often focused on

technology markets.

Project GROUPON

SWOT ANALYTICS

SWOT Analytics Chart

SWOT Analytics Chart

• New way for shopping• Many way for payment• Cheap price.

• Focus on low income customers.• There are not many sites. • Officer, Family..• Attract a large of customer.

• New trademark• Not yet widen

• Compete against other trademark.• Great deals and good policy.• Build up.

SWOT - STRENGTHS

S WO T

STRENGTHS•The best way for customers who are online in order to want to buy the best products with low price. • The manufacturer want to buy their products on our website (when website be became famous )

• Advertise their trademark• Sell products with high quantity

• The product of website is cheaper than market at least 40%• Buyers can purchase with many payment.

• Pay via Paypal.• Home Delivery.

SWOT - WEAKNESSES

SO T

WEAKNESSES

• Our trademark is new.• Our trademark does not widen the market in other cities.

W

SWOT - OPPORTUNITIES

S WO T

OPPORTUNITIES• Website focus on customers who have low income.• There are not many sites like this. That’s why we will have lots of good opportunities to compete with them. • Tend to customer who have no time to go shopping.• No need to invest in advertise but website still attract a large of customer.

SWOT - THREATS

SO T

THREATS

• Compete against other famous websites in trademark.• Our competition is find more great deals and good policy to their customers.• Build up our trademark.

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Project GopChung.com

DIGITAL MARKETING

OVERVIEW ONLINE MARKETING

• Use social networks.

• Post website information to all forum.

• Send email to customer who used to visit our website when there are some new deals.

• On the big holiday, we will send coupon card to VIP customers.

• The customer who invite more than 10 other customers. They will receive a gift from us.

• Search engine optimization.

• Friendly URL.

• Advertise on multimedia.

• PR + viral marketing

SEARCH ENGINE OPTIMIZATION

USE SOCIAL NETWORKS

FRIEND OF US

FRIEND OF FRIEND AND OTHER

CONCLUSION