GOOGLE's Thoughts from the RetailOasis BIG Breakfast
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Transcript of GOOGLE's Thoughts from the RetailOasis BIG Breakfast
Source: Capgemini & MIT Sloan Management Review, The Digital Advantage: How Digital Leaders Outperform Their Peers In Every Industry, 2013
Revenue Profitability Market Valuation
+9% +26% +12%
There is significant advantage to becoming a digital business
Google Confidential and Proprietary
So retail needs to build the experience on and offline and merge the worlds...
Remembering that at Walmart, 10% of online sales come from people within the store1
Source: 1. BCG 2015
Google Confidential and Proprietary
So, what do we need to do to close the gap?
51% Purchase online
6.6% of sales are online
Google Confidential and Proprietary
Think how the consumer thinks
“The consumer doesn’t care about channel,
and now neither will we…” Neiman Marcus