Google's Mobile Strategy, GigaOm Research Roundtable

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PRO.GIGAOM.COM

Google’s Mobile StrategySlides Prepared for GigaOM Pro Research Roundtable

Dr. Phil Hendrix, immr

For more information, contact:

[email protected]

+1 (770) 612-1488

August 27, 2009

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Related GigaOm Pro Research

Research NotesWeekly

Updates

“Has the Window Closed for Android?”

“Smartphone Privacy Concerns Heat Up”

PRO.GIGAOM.COM August 27, 2009 2

“Carriers Need Mobile Developers for More Than App Stores”

“Why Verizon’s App Store Strategy is Antiquated”

http://pro.gigaom.com http://jkontherun.com

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Panelists

Mike Wolfe, ModeratorVP, GigaOm [email protected]

Dr. Phil Hendrix


Dr. Phil HendrixFounder and Director, [email protected]

Colin GibbsCurator, GigaOm Pro [email protected]

Kevin TofelManaging Editor, jkkonthe [email protected]

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Google at Work?


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Google at Work? In a sense, yes…� SVGTUG held its first Campout(46 hour “hackathon”)

� 200 participants

� In 3 days, attendees had to:


In 3 days, attendees had to:

� Pitch ideas (50 on Fri. evening)

� Form teams

� “Code like heck”

� Have prototype ready to demo Sun. PM

Significance?

� 32 prototypes presented

�New mobile app voted #2

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Google’s Mobile Strategy

1. Accelerate Innovation in Mobile Apps

� Open Source (Android + Chrome) + Web Apps

� Cloud computing + sandbox + tools for developers

� Gears


� Gears

� GTUGs around the world

“Why can my car locate me in an emergency and push notify emergency responders but my 'smartphone' can't?”

H3LP – “Onstar for individuals”http://al3rter.appspot.com/

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Can Google Accelerate Mobile Innovation?

Apple


Apple

Has!

Source: Rise of the New Middle Class: iPhone Gets Original, Part II, Flurry Analytics, Aug. 21, 2009

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2. Boost Mobile Adoption and Use (especially the Internet, Apps)


Increase Speed � � �

ImproveUsers’ Experience � � � �

Lower Cost � � � �

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Google Services…


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FindFind

What Individuals Do on Mobile…


CommunicateCommunicate

DoDo

EnjoyEnjoy

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... and where Google Services Fit In

FindFind� Information/answers

� Places

� Products/vendors


CommunicateCommunicate

DoDo

EnjoyEnjoy

� Talk

� SMS

� email

� Voicemail

� Products/vendors

� People

� Documents

� Calendars

� Learn

� Shop/Purchase� Photos/video

� Music

� Games

� Social networking

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Google’s Mobile Strategy1. Accelerate Innovation in Mobile Apps


3. Unlock Information, Content for Mobile Users


Web Photos Video Books DocumentsPlaces/People

Find/View � � � � � �

Store � �

Share � � � � �

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4. Monetize Content and Services



Familiar New

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Google’s Mobile Strategy1. Accelerate Innovation in Mobile Apps






And controversial…

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Challenges for Google in Mobile


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Appendix

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Mobile Imperative –Faster, Better, Cheaper

Latency Kills…

� 5-second speed up yields…

� 25% increase in page views

� 10% increase in revenue

“Mobile


“Mobile Usability” –Oxymoron?

Success rates:

�38% (feature phones)

�75% (iPhone) (July 2009)

Unaffordablefor

Most

$60/

Month

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Mobile Broadband Too Costly for Mass Market

Half “Interested”…


But Unwilling to Pay More than

$30/month

ABI Research Study, 2009

Source: Mobile Broadband: Pricing and Services, OECD June 29, 2009

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Google Enabling Mashups


Google's Mobile Strategy, GigaOm Research Roundtable

Technology

Transcript of Google's Mobile Strategy, GigaOm Research Roundtable