Google + Tricks and Treats - October Client Success Webinar

Content Marketing Performance Metrics for SEO, Social & Mobile

gShift Client Success Webinar Series presents:

Google + Tricks and Treats


Jeff Riddall• Director of Product

Strategy• 12+ years experience in

Web marketing• Journalism Major• Blogger and Social Media

Addict• Hockey Dad

[email protected]@JRiddall+ JRiddall

JRiddall on LinkedIn

Presenter

https://twitter.com/Jriddall

https://twitter.com/Jriddall

https://plus.google.com/+JeffRiddall/posts

https://plus.google.com/+JeffRiddall/posts


• The Google + value proposition for Brands and Local Businesses

• How to setup and fully configure a Google + Business page

• Tips for posting, curating and sharing content on Google +

• Measuring the effectiveness of Google +

Outcome:

Leverage Google + as an important channel to help improve your overall organic Web presence.

Agenda


Why Google + ?

Mobile

Search

Well….it is owned, managed and readily indexed by Google

343 Million active users can’t be wrong

There are some large, strong communities not to be ignored


Why Google + ?

Mobile

Search

Social signals do matter and social platform usage is increasing as a critical component of optimized content marketing

One more distribution channel for your content and spoke in your Web presence


Google + Setup

Mobile

Search

Social

Step 1 – Create a Google + Personal Profile

Step 2 – Create a Google My Business or Google + Brand Page


Google + Setup

Mobile

Search

Social

Step 3 – Add basic keyword rich info to your Story/About section. Incorporate links to relevant web pages and add any related links to your other social accounts or Web presence points.

Add your logo, a branded cover photo and relevant photos/videos.


Google My Business

Mobile

Search

Social


Google + Followers

Mobile

Search

Social

Start by identifying and following relevant users/pages/communities on Google + to build your own Circle of Followers over time

Include Google + Follow and Share icons on your own website

Followers are more likely to see your content in regular search results


Content Tricks

Mobile

Search

Social

Post keyword rich, visual content linked to the Web content you are promoting (a blog post, whitepaper, event, image, video, etc.)

Use asterisks to create *Keyword Rich Post Titles*

Leverage keyword rich #hashtags to enhance the searchability of your posts

Include a Calls to Action i.e. +1, Share, Click

Share with relevant Circles and/or Communities

Consider embedding posts into Web pages, blog posts – Photo Galleries, Events


Measuring Google +

Mobile

Search

Social

In gShift you can monitor Google + related social signals, referral traffic and keyword positions of posts and content.


Measuring Google +

Mobile

Search

Social


Google + Insights

Mobile

Search

Social

Visibility Engagement Audience


Questions?

Mobile

Social

We will do our best to answer any questions you have now or feel free to contact me via email or your own Client Success Manager.

[email protected]


Special Promotions

Promotion expires November 5, 2014.Contact [email protected] or your CSM for more details.

Package What’s Included

Social Keyword Research Module (1/2 off the regular price

with a new 12-month subscription)

• 5 Keywords• 5,000 Tweets/month• $5/keyword over 5

Keywords

gShift Referral Program

Refer new business to gShift and receive 5% referral fee.

mailto:[email protected]


• Yandex, Baidu and Naver Search Engine Data

• Content Performance Module and Report

• Web Presence Report Layout

• Constant Contact Email Integration

• Pinterest Page Signals

Be sure to check out Product Updates in the Resources section in gShift.

What’s New


Next Month

MobileClient and Competitive Conversation&

Presence Analysis

Google + Tricks and Treats - October Client Success Webinar

Marketing

Transcript of Google + Tricks and Treats - October Client Success Webinar