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Google+ Traffic Falls But Should You Still Be There? - Social Media Marketing
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Transcript of Google+ Traffic Falls But Should You Still Be There? - Social Media Marketing
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Google+ Traffic Falls: But Should You Still Be There?
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The recent public launch of Google+ was enough to secure their future as
an up and coming social network online – or was it? In the weeks since
the launch, something terribly familiar is happening…people aren’t going
back.
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Like Google Buzz or Google Wave, Google+ might not be successful after
all. There has been a 60% fall in activity since the launch – and this
bodes badly for Google.
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But Google+ still has a respectful 43 million users, so is it worth using?
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The Life and Times of Google+
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One of the first things we noticed about Google+ was that it attracted
lots of tech-people and business influencers. The kind of people that tend to be progressive and embrace
new technology.
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We also noticed that conversations and comments tended to be a lot longer on the platform, than on
Facebook. This may have been due to Facebook’s character limit on their
updates.
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Now Facebook has upped their character limit from 500 to 5000 –
which essentially destroys that unique feature on Google+. It seems at every turn, Facebook has been able to come back with updates and fixes that have
blown Google out of the water.
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But Google+ is still ticking along, with a host of new features coming out soon,
like the much anticipated business pages. Perhaps this will attract more online users, and their numbers will
start to climb again.
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One thing is becoming bracingly clear. Google+ has not been the runaway
success that tech-lovers predicted. All the hype, secrecy and beta-phase
testing in the world, could not combat the kind of innovations being
produced by the Facebook team. So the question remains – should you
bother being on Google+?
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Facing The Music: The Google+ Dilemma
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Honestly at this stage, it’s hard to say. For business-minded people that want to connect with influencers, it’s a nice platform. For the average, everyday
user – it may not be as valuable.
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And that’s why the influencers are there in the first place. Google+ can’t be successful without a mainstream
market. It’s behaving more like a really powerful LinkedIn group at the
moment.
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Bottom line is that it lacks the addictive-ness of Facebook, the marketplace, functionality and
connectivity of Facebook – and is living in the shadow of an established giant
that will not be supplanted.
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Google+ does not give users a compelling reason to stay. They check
it out, muck around, and then head back to Facebook. It’s been blindsided
by the incredible Facebook team.
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At the end of the day, it’s up to you to decide whether Google+ will be worth using. Yes, you can establish a business
presence there without the business ‘page’ functionality, but even that
seems forced. Why not spend more time on your Facebook business page,
where you know you can get good returns?
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Even business people know that time spent on any social network is money.
Either you’re earning it, or you’re losing it. All we can say is, good luck
Google+, you’re going to need it in the coming days ahead.
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Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management
Group and JP Morgan Chase. Serving marketing professionals,
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entrepreneurs and corporations, SMMU differentiates itself by offering
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SMMU was recently honored as one of the top 5 finalists by the leading blog
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For more information, please visit
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For more information about social media webinars and social media
online courses, please visit http://www.socialmediamarketinguniversity.com