Transcript of Google In 2015 & Authority Content To Increase Traffic & Conversions
Modern SEO & Authority Content.
Strategies for 2015 and beyond.
@davidjenyns
The holy grail.
SEO has changed.
Keywords Links
Crawl Rankings
SEO in 2004
Great SEO isn’t just about SEO.
Keywords
Links Crawl
Rankings
SEO in 2014 Social
Content
Design & UX
Speed
Accessibility Email
Press & PR CX
Webspam Mobile
Internationalization Localization
Great SEO isn’t just about SEO.
Google’s leaked quality rating guidelines.
Biggest insight.
• EAT
The trump card.
Eric Schmidt"Within search results, information tied to verified online profiles will be ranked higher than contentwithout such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance; even the most fascinating content, if tied to an anonymous profile, simply won’t be seen because of its excessively low ranking." - The excerpt came from the Wall Street Journal, which quoted from The New Digital Age (1st Feb 2014).
What is authority content ?“The act of consistently creating and distributing helpful information and stories to gain the attention, engage and influence a clearly defined audience with the objective being to identify those who would benefit from your products / services.”