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![Page 1: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/1.jpg)
Google+ Local
An insight into why businesses shoulduse Google+
![Page 2: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/2.jpg)
Google+ Local
![Page 3: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/3.jpg)
The Ruby Marketers
![Page 4: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/4.jpg)
What We Will Cover Today
1.1.Why GoogleWhy Google
2.2.What Business Need To Know About What Business Need To Know About
Google+ LocalGoogle+ Local
3.3.Why Use these FREE Billion Dollar Why Use these FREE Billion Dollar
ToolsTools
4.4. WhatWhat’’s Nexts Next
5.5. Q&AQ&A
![Page 5: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/5.jpg)
What We Will Cover
1.1.Why GoogleWhy Google
2.2.What Business Need To Know About What Business Need To Know About
Google+ LocalGoogle+ Local
3.3.Why Use these FREE Billion Dollar Why Use these FREE Billion Dollar
ToolsTools
4.4. WhatWhat’’s Nexts Next
5.5. Q&AQ&A
![Page 6: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/6.jpg)
We All Know Google?
![Page 7: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/7.jpg)
Or Do We?
![Page 8: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/8.jpg)
What Is Google?
A Search Engine
![Page 9: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/9.jpg)
Google Is!
Web Developer Notes . com
Not just a Search Engine
The biggest search engine
![Page 10: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/10.jpg)
2nd Biggest Search Engine?
You Tube has become the second largest search engine after
Google, getting 2 billion views a day
![Page 11: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/11.jpg)
Google + Local Mix
A geolocation orientated photo sharing website. Uploaded photos can be accessed as layers in Google Maps & Google Earth
![Page 12: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/12.jpg)
Google + Local Mix
![Page 13: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/13.jpg)
Last In Google + Local Mix
![Page 14: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/14.jpg)
How It Fits Together
![Page 15: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/15.jpg)
Google Facts & Figures
• Google.com online in 1997
• 30 million pages indexed 1998
• 1 billion pages indexed 2000
• 8 billion pages indexed 2004
• 1 trillion pages indexed 2008
• Chrome Browser launched 2008
• Runs over 1 million servers in data centres around the world
• Over 1 billion searches per day
• In 2009 Google profit was $6.5billion
![Page 16: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/16.jpg)
Pages Indexed
In 1998 – In 1998 – 30,000,00030,000,000(30 million)(30 million)
In 1998 – In 1998 – 30,000,00030,000,000(30 million)(30 million)
In 2008 – 1,000,000,000,000
(1 trillion)
In 2008 – 1,000,000,000,000
(1 trillion)
In 2000 – In 2000 – 1,000,000,0001,000,000,000(1 billion)(1 billion)
In 2000 – In 2000 – 1,000,000,0001,000,000,000(1 billion)(1 billion)
![Page 17: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/17.jpg)
So That’s Google?
![Page 18: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/18.jpg)
Google For Business
![Page 19: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/19.jpg)
Google For Education
![Page 20: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/20.jpg)
So That’s Google Then!
![Page 21: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/21.jpg)
Finally
![Page 22: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/22.jpg)
Google Acquisitions
• Applied Semantics (online advertising) - $102m
• Current Communications Group (broadband) - $100m
• Android (mobile software) - $50m
• dMarc Broadcasting (advertising) - $102m
• YouTube - $1.65bn
• Adscape (in-game advertising) - $23m
• DoubleClick (online advertising) - $3.1bn
• FeedBurner (Web feed) - $100m
• Endoxon (mapping) - $28m
In Total 113 acquisitions made since 2001
![Page 23: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/23.jpg)
What Is Google Worth?
![Page 24: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/24.jpg)
Google’s Worth
![Page 25: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/25.jpg)
What This Means For Us!
Even if you have just started in business and your cash flow is
negative
You have access to the online toolbox of the 15th biggest
company!
![Page 26: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/26.jpg)
![Page 27: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/27.jpg)
What We Will Cover
1.1. Why GoogleWhy Google
2.2.What Business Need To Know About What Business Need To Know About
Google+ LocalGoogle+ Local
3.3.Why Use these FREE Billion Dollar Why Use these FREE Billion Dollar
ToolsTools
4.4. WhatWhat’’s Nexts Next
5.5. Q&AQ&A
![Page 28: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/28.jpg)
![Page 29: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/29.jpg)
Google Places/Google + Local
![Page 30: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/30.jpg)
What Is Google + Local
![Page 31: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/31.jpg)
Being One of The Pins
for your keywords and industry
in your local area
![Page 32: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/32.jpg)
Old Ways Don’t Work The old ways of being found no longer work, Yellow pages, News Paper Advertisements , Magazines, TV, radio – It just to drive people to find out more about them online find us on
![Page 33: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/33.jpg)
The World’s Gone Mobile
![Page 34: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/34.jpg)
Which Means
People want information FAST
![Page 35: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/35.jpg)
Want To Find You Fast
they make instant decisions
![Page 36: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/36.jpg)
People Look Here
Don’t appear here? don’t expect your phone to ring
![Page 37: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/37.jpg)
What We Will Cover
1.1. Why GoogleWhy Google
2.2.What Business Need To Know About What Business Need To Know About
Google+ LocalGoogle+ Local
3.3.Why Use these FREE Billion Dollar Why Use these FREE Billion Dollar
ToolsTools
4.4. WhatWhat’’s Nexts Next
5.5. Q&AQ&A
![Page 38: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/38.jpg)
Google + Local Page
![Page 39: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/39.jpg)
It All Boils Down To Two Main Things
Friends
![Page 40: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/40.jpg)
Your Score/Your Friends
![Page 41: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/41.jpg)
Real Reviews Real People
![Page 42: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/42.jpg)
Google has Created this Billion
Dollar Platform Why Wouldn‘t You Use It?
• Business owners don’t know how to
• It’s too overwhelming• It’s too complicated to understand
• To time consuming • To costly in man hours to implement
• It’s always changing• May not understand it’s importance
![Page 43: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/43.jpg)
Google has Created this Billion
Dollar Platform Why Wouldn‘t You Use It?• Business owners don’t know how to • Educate yourself with training like
today some free others paid for, talks and seminars/webinars
• It’s too overwhelming• Take it in bit size chunks don’t need
to do everything at once • It’s too complicated to understand • Start small on one piece, dip your
toe in the water but make a start
![Page 44: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/44.jpg)
Google has Created this Billion
Dollar Platform Why Wouldn‘t You Use It?• To time consuming • Hire someone that can shortcut the
learning time • To costly in man hours to implement• Hire Someone to help you • It’s always changing• Keep abreast of changes - get on
someones mailing list, that keeps you updated with relevant information
![Page 45: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/45.jpg)
Google has Created this Billion
Dollar Platform Why Wouldn‘t You Use It?
• May not understand it’s importance• Education is key - find out why and
how it will help your business
![Page 46: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/46.jpg)
Benefits – Google + Local
• Pay nothing - can be done for FREE • Get found on Google, increase website traffic• Helps your business stand out amongst the competition• Boost engagement with images and videos • Increase sales with special offers, events and coupons• Pocket bigger profits than the competition• Google + Local listings are indexed and ranked
![Page 47: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/47.jpg)
Google & You
![Page 48: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/48.jpg)
Google & You
![Page 49: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/49.jpg)
What We Will Cover
1.1.Why GoogleWhy Google
2.2.What Business Need To Know About What Business Need To Know About
Google+ LocalGoogle+ Local
3.3.Why Use these FREE Billion Dollar Why Use these FREE Billion Dollar
ToolsTools
4.4. WhatWhat’’s Nexts Next
5.5. Q&AQ&A
![Page 50: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/50.jpg)
It’s All About Your Circle of Influence Using These Tools
![Page 51: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/51.jpg)
![Page 52: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/52.jpg)
It All Starts With Keywords
![Page 53: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/53.jpg)
It All Starts With Keywords
![Page 54: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/54.jpg)
So How Do You Do It?
![Page 55: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/55.jpg)
Step 1
![Page 56: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/56.jpg)
Step 2
![Page 57: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/57.jpg)
Step 3
![Page 58: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/58.jpg)
Step 4
![Page 59: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/59.jpg)
So How To Do Video?
![Page 60: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/60.jpg)
Why Video?
![Page 61: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/61.jpg)
Citation Sites & Directories
![Page 62: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/62.jpg)
Back Linking
![Page 63: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/63.jpg)
Much, Much More..
![Page 64: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/64.jpg)
Much, Much More..
![Page 65: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/65.jpg)
Remember Why We’re Doing This
![Page 66: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/66.jpg)
Frequently Asked Questions
![Page 67: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/67.jpg)
How can I make the most of my listing on Google?
![Page 68: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/68.jpg)
What if I get a bad review? Can I take it down?
![Page 69: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/69.jpg)
Why isn’t my listing showing up in the search results?
![Page 70: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/70.jpg)
Why is there already a listing for my business?
![Page 71: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/71.jpg)
There Will Be Challenges …
• Building a complete listing (100% score)
• Keeping your listing fresh and up to date
• Acquiring citations from third-party sites
• Soliciting customer reviews
• Getting your listing to appear (in a competitive vertical)
![Page 72: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/72.jpg)
Benefits Check…
• Pay nothing
• Get found on Google, increase website/store traffic
• Help your business stand out amongst the competition
• Learn more about your customers
• Boost engagement with images, videos and events
• Increase sales with special offers and coupons
• Pocket bigger profits than the competition
• Google + Local listings are indexed and ranked
![Page 73: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/73.jpg)
What We Will Cover
1.1.Why GoogleWhy Google
2.2.What Business Need To Know About What Business Need To Know About
Google+ LocalGoogle+ Local
3.3.Why Use these FREE Billion Dollar Why Use these FREE Billion Dollar
ToolsTools
4.4. WhatWhat’’s Nexts Next
5.5. Q&AQ&A
![Page 74: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/74.jpg)
![Page 75: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/75.jpg)
Questions?
![Page 76: Google+ presentation](https://reader031.fdocuments.us/reader031/viewer/2022013011/54b781d14a7959a8698b45d7/html5/thumbnails/76.jpg)
You Can Do It!
• We can help you
• Just ask us for assistance