Let’s go back a little!

• Before panda, it was spam all over the internet with low quality sites!!!

• Uses were not happy with what they searched for

• Google’s brain-child “Panda” was born!

• In fact it was Mr. Navneet Panda, a search engineer @google, was behind this, hence the name.

Is Panda the first update from Google?

No! There have been several changes in the past, some minor, a few major ones.

• Florida in 2003• Vince update in 2009• Mayday in 2010

Since then all was good till 22Feb 2011…

Why was Panda introduced?

• Google needs to deliver what users want!

• An avalanche of new sites every day• Users were not happy• Google has to combat the floods of ‘low quality content’

sites and the Panda update is their answer!

Year No of Registered Domains

1955-2011 15,000-350,000,000

2009 3.7M URLs each month

2011 4.5M New URLs/month

And it began!

An algorithm change to make SERPs RelevantReduce SPAMFilter low quality contentImprove its own algorithm

And it started finding low quality content sites to reduce them from SERPs, at the same time promoting high quality content sites!

Who got affected??

• Sites with copied-poor-less content• Article sites with low, duplicate content• Sites with incomplete on-site work• Sites with too many advertisements(can’t see

whole content!)• Travel sites with poor or duplicated reviews• Sites with poor usability• E-commerce sites-poor products pages

What exactly Happened?

Google started scrutinizing …Things were looked at differently.

Content-thin-shallow-poor-copiedUser -design-interfaceCar Dealers, Ice-cream – RelevancyUser-time-site-page-visits-again-

bounce rate

What happened then??

• Sudden drop in traffic• Keyword is not reachable!!• Some got penalized!• Sudden & drastic gain in unique visitors• Keyword goes straight up!• Drop in page rank

Businesses collapsed, some flourished & SEOs were

bewildered!

What to do??

Create unique, high quality content

User signals-Evaluate-refineMake yourself known! …Be heard, build trust!

Housekeeping –quality-not quantity!

! Things to Remember !

Panda penalizes not only on page level, but on site level as well

Check all the pages of site and make appropriate changes if needed.

Improve web presence through social media

Google’s goal is to keep internet users happy with the search results it generates

Try to keep “Google & User” both happy @ the same time!

Thank you!

04/12/2023 10:37 AM

May Google keep your keywords rankings on TOP and you gain continuous Unique Visitors!!

-Amen-