SEO Presentation – 2015By Web Brain

InfoTechhttp://www.webbraininfotech.com/rahul@webbraininfotech.com+91-782-774-2414

Web Brain Infotech

1. Google panda2. Google update3. How to combat Google panda updates4. Google’s panda and penguins

• Google Panda is aimed to lower the rank of "low-quality sites" or "thin sites "and return higher-quality sites near the top of the search results.

Total Google Panda updates from 2011 to current:

• Panda 1.0 – February 24, 2011• Panda 2.0 – April 11, 2011• Panda 2.1 - May 9, 2011• Panda 2.2 – June 18, 2011• Panda 2.3 – July 22, 2011• Panda 2.4 – August 2011• Panda 2.5 – Sept. 28, 2011• Panda 3.0 – October 2011• Panda 3.1 – November 18, 2011

• Top Heavy Update – January 19, 2012• Panda 3.2 – January 25, 2012• Panda 3.3 – February 27, 2012• Google Venice – February 27, 2012• Matt Cutts Announces Over-Optimization Penalty – March, 16 2012• Google Panda 3.4 – March 23, 2012• Google Panda 3.5 – April 19, 2012• Google Penguin – April 24, 2012

•Google Penguin 2 – May 26, 2012•Google Panda 3.7 – June 8, 2012•Google Panda 3.8 – June 25, 2012•Bad Link Warnings Update – July 20, 2012•Google Panda 3.9 – July 24, 2012•Google Panda 3.9.1 – August 19, 2012•Google Panda 3.9.2 (4.0?) – September 18, 2012

•Google Panda 20 – September 27, 2012•Google Penguin 3 – October 5, 2012•Top Heavy 2 – October 9, 2012•Google Panda 21 – November 5, 2012•Google Panda 22 – November 21, 2012•Google Panda 23 – December 21, 2012•Google Panda 24 – January 22, 2013

Total Google Panda updates from 2011 to current:

Total Google Panda updates from 2011 to current:

•Google Panda #25 – March 14, 2013•Google Phantom – May 9, 2013•Domain Crowding – May 21, 2013•Penguin 2.0 (#4) – May 22, 2013•Panda Dance– June 11, 2013•"Payday Loan" Update – June 11, 2013•Multi-Week Update – June 27, 2013•Panda Recovery - July 18, 2013•Knowledge Graph Expansion —July 19, 2013•Unnamed Update — July 26, 2013

•In-depth Articles — August 6, 2013•Hummingbird — August 20, 2013•Penguin 2.1 (#5) — October 4, 2013•Unnamed Update — November 14, 2013•Unnamed Update — December 17, 2013•Authorship Shake-up — December 19, 2013•Page Layout #3 — February 6, 2014•Unnamed Update — March 24, 2014•Payday Loan 2.0 — May 16, 2014•Panda 4.0 (#26) — May 19, 2014

Total Google Panda updates from 2011 to current:

•Payday Loan 3.0 — June 12, 2014•Authorship Photo Drop — June 28, 2014•Pigeon — July 24, 2014•HTTPS/SSL Update — August 6, 2014•Authorship Removed — August 28, 2014•Panda 4.1 (#27) — September 23, 2014•"In The News" Box — October 2014•Penguin 3.0 — October 17, 2014•Pirate 2.0 — October 21, 2014•Penguin Everflux — December 10, 2014

•Pigeon Expands (UK, CA, AU) — December 22, 2014•Unnamed Update — February 4, 2015

• Originally dubbed the Farmer Update by  search engine land, Google’s latest algorithm shake-up was clearly targeted to resolve many of the issues with low-value content farms invading the search results.

•1. Penalize websites of low quality and those with low quality content. It is first introduced in 24th February, 2011.

•2. First rolled out in February 2011

•3. Bring the high quality and content sites on the top of search engine rankings.

(B) Penguins(A) Panda

•1. Step down websites that violates Google’s Webmaster Guidelines and use black-hat SEO techniques.

•2. First rolled out in April 2012

•3. Bring the high quality and content sites on the top of search engine rankings.

•4. Google has not released any Tool to recover from this algorithm update Penalty.

•5. Possible that an entire site is affected through panda. Usually single pages of a website are not targeted in the algorithm.

•6. No any Manual Removal work.

(B) Penguins(A) Panda

•4. Google introduced A new tool called “disavow links tool” to get rid of this penalty.

•5. Penguin generally affects one part of the website on a page and keyword level.

•6. Manual Link Removal is helpful.

(A) Panda

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