Google innovations

COMPANY PROFILENAME GOOGLE INC.INDUSTRIES SERVEDINTERNETGEOGRAPHICAL AREAS COVEREDWORLD WIDEHEADQUATERSU.SCURRENT CEOERIC SCHMIDT AND LARRY PAGEREVENUE$50.17 BILLION (2012)PROFIT$10.7 BILLION (2012)EMPLOYEES53,861 (2012)MAIN COMPETITIORSAPPLE INC, FACEBOOK INC, MICROSOFT CO, SAMSUNG ELECTRONICS ETC

Googles 9 Principles Of InnovationInnovations come from anywhere.Focus on the user.Aim to be 10 times better.Bet on the technical insights.Ship and Iterate.Give employees 20% time.Default to open processes.Fail well.Have a mission that matters.

Googles best new innovation:Rules around 20% timeRe- build urgency.

Share the vision

Clear the path for those with a great idea.

Share news of the progress.

Wash, rinse, repeat.

Googles innovative culture

STRATEGIES PRODUCT AND MARKET EXPLOITATION By developing its core product, Google uses incentives to get current customers to buy more, or advertises other uses for the product:Google Crome, Google Co Op,Google Labs etc.

PRODUCT DEVELOPMENT Google focuses on complementary products and service that are consumed alongside their products or services.The company developed applications and solutions which respond to their consumers full needs. Gmail, Google Scholar, Google News etc.

STRATEGY IMPLEMENTATIONINTERNAL DEVELOPMENT One of the biggest internally developed projects of Google is Gmail. Initially the software was available only internally as an email client for Google employees. STRATEGIC PARTNERING Google has partnered with many other organizationsfor everything from research to advertising AOL GeoEye for Google Earth National Aeronautics and Space Administration (NASA)

ACQUISITIONSGoogles biggest acquisitions:DoubleClick display ad technology, $3.1 billionYouTube video sharing site, $1.65 billionAdMob mobile advertising, $750 millionPostini email security and services, $625 millionAndroid mobile platform, "up to" $50 million

GOOGLE INNOVATIONS

Google glassSmart watchDriverless carsInternet balloonsGoogle streetviewGoogle fibreMoto Xs voice recognitionChromebooksAndroid

GOOGLE GLASSWearable computer with optical head-mounted display.Displays information in a smartphone-like-hands free formatCommunicate with internet via natural language voice commands.Capture photos and videos,make phone calls,check out maps,read emails and text messages with just voice commands.

INTERNET BALLOONSBalloon-powered internet for everyone.Provide internet access to rural and remote areas.High altitude balloons placed in the stratosphere at an altitude of 32km to create an aerial wireless network with up to 3G-like speeds.Innovative and eco-friendly means to solve the problem of poor internet connectivity.