Innovation20071211 IME Jaehoon Noh

Patterns of Innovations Motivations(Sources) of Innovations Types of Innovations

Contents

Patterns of Innova-tions

Miniaturization Enlargement Extraction Change of state High dynamicity

Contents

Computers, cell phones, storage media, etc. are becoming smaller as the technology is improving.

Miniaturization

Cell phone

Computer

Storage Me-dia

Display devices(i.e. TVs, monitors), ships, airplanes, and etc. are becoming larger the technology is improv-ing.

Enlargement

TV

length of 4,500 feet, a width of 750 feet, and a height of 350 feet

Cruise ship

length of 850 feet, a width of 90 feet, and a height of 65 feet

Technologies enable people to extract only certain parts which they need from the entire things.

Extraction

Analogue-Digital Conversion(i.e. mp3) Vitamin

In some cases, the change of physical state can improve quality of the products drastically.

Change of State

Hair Wax(Slurry-> Liquid) Shoe Polish

(Slurry ->Liquid)

Pain Relief Medication(Patch -> Air sol)

As technologies improving, products can be changed or adjusted more freely by users.

High Dynamicity(Flexibility)

Office ChairsCell Phone UI

Motivations(Sources) of Innovations

Self-fulfillment Goal-orientation Discovery of the New Area of Application

Contents

Users invented or innovated something for fulfill-ing their own desire.◦ Foot-straps were attached to a windsurf board to try aerial tricks

more easily by users.

Self-fulfillment

In some cases, a certain goal was set first, and then innovations were made because they were necessary to achieve the goal.◦ The innovations were made strategically and sys-

tematically with a clear vision and goal. Apollo 11 - The spaceflight which landed the first

humans

Goal-orientation

Innovation can occur without a great invention or develop-ment when someone discovers a new market or industry to which we can apply a certain existing technology or process.◦ Ultra sonic washers were used to wash glasses at first, but they

are used to wash fruits and vegetables also today.

Discovery of the New Area of Application

Types of Innovations

Strength Reinforcement vs Weakness Elimination

Position vs Paradigm Cannibalization vs Pie-expansion

Contents

Strength Reinforcement Innovation◦ To stress the strengths of products or processes , despite the

risk of getting other weaknesses. The iPhone adopted one-button method to reinforce its

strength( design) in spite of decreasing usability.

Weakness Elimination Innovation◦ To focus on eliminating weaknesses of products or processes

rather than add new features. Medicines can be improved drastically if their side effects(weakness)

are eliminated, even though their efficacy remain the same.

Strength Reinforcement vs Weakness Elimi-

nation

iPhone Medicine

Position Innovation◦ To change the perception of established products or process in a

specific context.

Paradigm Innovation◦ To create a new market by re-identifying the viewpoint or ap-

proach about existing products.

Position vs Paradigm

Smart phone

Busi-ness Use

Entertainment

Cloud computing

Change of work space

Cannibalization Innovation◦ Cannibalization occurs when a company introduces a new prod-

uct which carves out the market share of established products of the same company. When Intel introduces new microprocessors, the sales of the old mod-

els decline sharply

Pie-expansion Innovation◦ Pie-expansion occurs when a company’s new product creates a

new market or enters a different market in which the company has never participated before. Starbucks introduced Frapuccino - a kind of coffee drink that contains

a grain of ice - to grab the customers who didn’t want to drink coffee in Summer, and it was very successful.

Cannibalization vs Pie-ex-pansion

IntelStarbucks