Google CLP 2016 Challenge Packet

Community Challenge 2016Google Community Leaders - New Brunswick

challengepacket

community

program overview

timeline

challenge background

challenge prompt

rules + guidelines what we’re looking for

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contact

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table of contents

Google Community Leaders Program | Community Challenge Packet 2016


program overviewThe Google Community Leaders Program (CLP) was founded to bridge the digital divide by connecting local student talent to communities in need. The Google CLP was started by Jennifer Holland in 2011 when she saw a need amongst small business and nonprofits in New Orleans, Louisiana.. Students were selected and trained by Google, and the first chapter of Google CLP was founded. As of today, there are nine existing Google CLP chapters that have started the movement to end the digital divide. These chapters include locations such as Harlem, Detroit, Ann Arbor, Chicago, Atlanta, Kansas City, Provo, New Orleans, and New Brunswick.

The New Brunswick Chapter of the Google Community Leaders Program has the honor of being the first student-run chapter in the nation and serves as a model for Google on how to create student-run chapters across the country. The program works to help small businesses, entrepreneurs, nonprofits, and individuals build an online presence and improve digital literacy in the community.

With its mission to bridge the digital divide in New Brunswick, the Google CLP serves the community through four teams: Marketing, Nonprofit, Small to Medium Business (SMB), and Education.

The goal of Google CLP is to provide real-world, hands-on experience in the community, while also providing opportunities for professional development, exposure to Google careers, and training on online digital tools.

The Small-to-Medium Business Teamfunctions to connect businesses with technology, and help them build an online presence.This includes workshops on online tools, such as Google Adwords and Google Analytics,

The Education Team helps to bridge the digital divide by partnering with schools and other educational entities within the community while focusing on the intersection of education and technology. The team works with individuals of all ages and skill level; ranging from elementary school tocollege students, adults, and seniors.

The Marketing Team is involved in public relations and marketing efforts for the program. This team designs the online, graphical, and video content to publicize the program. Focusing on strategy and analytics, the marketing team works to create a platform for the CLP and connect the program to the surrounding community.

The Nonprofit (NGO) Team is concerned with working closely with the nonprofits of the New Brunswick community in order to bridge thedigital divide. Through effective collaboration, consultations, andinformational presentations, the NGO team is committed to fostering meaningful connections with each and every New Brunswick partner while helping them build their online presence.


timeline

nov 18th

nov 19th

nov 23th dec 2nd

kickoff6:00 PM - 8:00 PMIntroduction to the Community Challenge!

official team sign-up5:00 PMCommunity Challenge Packet will be sent to teams at 5:00 PM.

challenge update11:59 PMAll project materials will be submitted to [email protected].

final presentations1:00 PM - 4:00 PMEach team will have 20-minute time slots to present their final project.

friday nov 28th

final-round announcements10:00 AMTeam advancing to the final round for presentations will be announced via email.

saturday

wednesday

monday

friday


rules + guidelineseligibilityin order for your team to participate, you must adhere to the following:

Websites / Videos / Photos / GIFsSelfies / Application Prototypes

01 02 03round round round

Teams will deliver a 5-minute presentation to a panel of judges, with a 2-minute Q&A session(a computer and projector will be provided).

Teams must bring five physical copies of theirpresentation slides for the panel of judges.

Projects will be reviewed and emails will be sent out to selected teams about eligibility to present project.

Teams advancing will chose a time slot between 1:00pm-4:00pm to present on a first-come, first-serve basis.

Teams must meet all eligibility requirements,tackle the Community Challenge prompt and have all materials submitted by deadline.

At least member of each team is required to attend the kickoff event

A presentation using Google Slides of your proposed plan and ideas;this presentation cannot be edited or adjusted once submitted for consideration.

A one page abstract detailing the goals and intent of your project.

Teams of undergraduate Rutgers students3-4Members on teams must represent a minimum of different Rutgers Academic Schools *HR and Economics majors are grouped under Rutgers Business School.

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1

materialsall materials must be included for consideration:

presentationsslides can include any of the following media:

We encourage you to use any public information available (books, articles, newspapers, etc.) and cite resources used!

Be creative and channel your inner Googliness!

First, second, or third place will be determined by the scores by our panel of judges and rubric guide, announced at 5:00 PM at the Rutgers Business School.


challenge background

2015

blackhousehold

hispanic household

average household

13%

19.1%21.5%

approx. 16 mil

rates of food insecurity among U.S households

2015

rates of food insecurity among U.S households regarding children

16.6%

with childrenwithout children

10.9%

19981999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

10.1

10.5 10.711.1

11.211.9

11 11.110.9

14.614.7 14.5

rates of food insecurity in the U.S over the years*in percentages

14.7% 14.5%

food insecurity amongst peopleliving outside metro areas

food insecurity amongst peopleliving inside metro areas

87.3%food securehouseholds

7.7%households

with low-foodinsecurity

5%householdswith very lowfood insecurity

93.1%

federal administrationcosts

federal share of state

administration

SNAP foodbenefits

.06 %6.3%

benefits from federal SNAP food spendingslevels of food insecurity data + insights


background cont.

sourceshttp://www.ers.usda.gov/topics/food-nutrition-assistance/food-security-in-the-us.aspxhttp://www.ers.usda.gov/topics/food-nutrition-assistance/food-security-in-the-us/key-statistics-graphics.aspxhttp://www.ers.usda.gov/topics/food-nutrition-assistance/food-security-in-the-us/definitions-of-food-security.aspxhttp://www.ers.usda.gov/topics/food-nutrition-assistance/food-security-in-the-us/http://map.feedingamerica.org/county/2014/overall https://www.youtube.com/watch?v=a0__Eb6wA0U

what is food insecurity? In the town of Scarlet City, NJ 16% of residents are food insecure. Several organizations exist in Scarlet City to help combat food insecurityamongst the local population. Due to shared interest in solving this issue, several food pantries in Scarlet City have teamed up to create the Scarlet City Food Association, a coalition of 7 food pantry owners and other community leaders who wish to provide emergency assistance to residents in need. Leading the Scarlet City Food Association is Lisa Fernandez. As the External Affairs Director of the Scarlet City Food Association, Lisa’s goal is to strengthen connections between the Association and Scarlet City community. Currently, Lisa uses Facebookto build awareness of the issues of food insecurity. She has connections with schools and businesses in order to receive both food and monetary donations. She also receives food from federal and state donations and food banks. However, the food she receives from these resources is inadequate to meet the need in the Scarlet City community. The food donated to her organization is not always healthy: for example, people will often donate canned beans (which are high in sodium content) instead of the healthier alternative of a bag of dry beans.

Also, the food donated is not culturally appropriate when considering the demographics of the Scarlet City community and those who seek assistance from her organization. 57% of the Scarlet City population is Oaxacan, but the food that is donated to Lisa’s organization does not align with the traditional diet of this population. Therefore, residents who are in need of food assistance are receiving foods that do not meet their diet and that they are not accustomed to cooking. Because of this, sometimes residents will return some foods back to the pantry or those foods will remain on the shelves.

When members of the community donate food, they often times give whatever they have left in their pantry or simply donate whatever ischeap at the supermarket. When Lisa receives food donations from the community, 30% of the donated food has low nutritional value (high in sodium, high in sugar, high fat content, etc). Lisa is looking to solve this issue by using technology and the internet to effectively address the food insecurity issues to the donors of the community.


challenge promptIn the town of Scarlet City, NJ 16% of residents are food insecure. Several organizations exist in Scarlet City to help combat food insecurityamongst the local population. Due to shared interest in solving this issue, several food pantries in Scarlet City have teamed up to create the Scarlet City Food Association, a coalition of 7 food pantry owners and other community leaders who wish to provide emergency assistance to residents in need. Leading the Scarlet City Food Association is Lisa Fernandez. As the External Affairs Director of the Scarlet City Food Association, Lisa’s goal is to strengthen connections between the Association and Scarlet City community. Currently, Lisa uses Facebookto build awareness of the issues of food insecurity. She has connections with schools and businesses in order to receive both food and monetary donations. She also receives food from federal and state donations and food banks. However, the food she receives from these resources is inadequate to meet the need in the Scarlet City community. The food donated to her organization is not always healthy: for example, people will often donate canned beans (which are high in sodium content) instead of the healthier alternative of a bag of dry beans.

Also, the food donated is not culturally appropriate when considering the demographics of the Scarlet City community and those who seek assistance from her organization. 57% of the Scarlet City population is Oaxacan, but the food that is donated to Lisa’s organization does not align with the traditional diet of this population. Therefore, residents who are in need of food assistance are receiving foods that do not meet their diet and that they are not accustomed to cooking. Because of this, sometimes residents will return some foods back to the pantry or those foods will remain on the shelves.

When members of the community donate food, they often times give whatever they have left in their pantry or simply donate whatever ischeap at the supermarket. When Lisa receives food donations from the community, 40% of the donated food has low nutritional value (high in sodium, high in sugar, high fat content, etc). Lisa is looking to solve this issue by using technology and the internet to effectively address the food insecurity issues to the donors of the community.

How can your team help Lisa approach the issue of food insecurity in Scarlet City using technology/digital tools? How can we connect the community to build awareness of the complexity of food insecurity while also tackling the issue of healthy and culturally appropriate food donations in her community?

prompt

overview + insights


what we’re looking for

While creativity is highly prized, we are also looking for solutions that can actually be implemented! Consider this: using today’s advents in technology, business, and other related sectors, can your solution be implemented? (Tip: Developing a realistic budget helps to achieve this element of practicality.)

innovation

feasibility

Arguably the most important trait, we are looking for hyper-creative solutions that solve the issue of food insecurity! We value your train of thought more than anything else, so surprise us with the awesome powers of your brain(s)!

Show off your presentations skills! We’re looking for clear, consistent slides, public speaking skills and astrong focus on community impact and integration.

presentation


contact

stay up to date with our team! learn more at: [email protected]

/GoogleCommunityLeadersProgramNewBrunswickNJ

http://www.newbrunswick-clp.org

Google CLP 2016 Challenge Packet

Documents

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