Google Certified Advertising Professional…j_t_moore / @ASPE_ROI Become a Certified Individual...
Transcript of Google Certified Advertising Professional…j_t_moore / @ASPE_ROI Become a Certified Individual...
@j_t_moore / @ASPE_ROI
The Google AdWords Certification Explained
Presented By: JT Moore
Google Certified Advertising Professional…
@j_t_moore / @ASPE_ROI
Agenda
• Why Get Certified?
• Certification Requirements
• Certified Individual vs. Certified Company/Partner
• The Fundamentals Exam
• The ‘Advanced’ Exams
• Tips & Tricks for Passing
• Sample Questions from the Fundamentals Exam
@j_t_moore / @ASPE_ROI
Why Certification? Stand Out From the Crowd
• Bigger Budgets
• Increased Trust
• Win New Business
• Increased Compensation
@j_t_moore / @ASPE_ROI
Become a Certified Individual
• Pass the Google Advertising
Fundamentals Exam – 113 questions in 3 hours
– Passing Score is 85%
• Pass one of the three Advanced Exams – The Search Advertising Advanced Exam
– The Display Advertising Exam
– The Reporting & Analysis Advanced Exam
• Benefits: – Use logo, get profile page, & 20 coupons for
$100 AdWords credit (new accounts only)
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Become a Certified Company
• Manage $10,000 spend over 90 days – Account must be linked to an MCC
– Have spend on 60 of the 90 days
– Must maintain spend or lose status
• Have one individually certified employee
• Benefits: – Use logo, get profile listing in Google Partner Search
@j_t_moore / @ASPE_ROI
Covers the most basic aspects of AdWords and
online advertising, including account management
and the value of search advertising.
Fundamentals Exam
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Fundamentals Exam
• Account Management
• Campaign Management
• AdGroup Management
• Ad Formats
• Targeting & Placement
• Bidding & Budgeting
• Ad & Site Quality
• Performance Monitoring
• Conversion Tracking
• Optimization
• Selling & Representing AdWords
@j_t_moore / @ASPE_ROI
Covers intermediate-to-advanced best practices
for managing AdWords campaigns.
Search Advertising Advanced Exam
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Search Advertising Advanced Exam
• Ad Formats
• Targeting & Placements – Adds Location Extensions
• Bidding & Budgeting
• Policies & Ad Quality – Adds Invalid Click Issues
• AdWords Tools/Editor
• Monitoring & Conversion Tracking
• Optimization – Adds Website Optimizer
• Managing Multiple Accounts (MCC) – Plus Using the API
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Covers intermediate-to-advanced best practices
for advertising on YouTube and the Google
Content Network.
Display Advertising Exam
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Display Advertising Exam
• Selling/Value of the Display Network
• Planning a Campaign
• Generating Creative
• Implementing Campaigns
• Utilizing AdGroups
• Measuring Performance
• Optimization
• YouTube Advertising
@j_t_moore / @ASPE_ROI
Covers intermediate-to-advanced best practices
for maximizing account performance using Google
Analytics, Website Optimizer, the AdWords Report
Center, and other analysis techniques.
Reporting & Analysis Advanced Exam
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Reporting & Analysis Advanced Exam
• Performance Monitoring
• Conversion Tracking
• Analytics
– Goals
– Filters
– Reports
– Tools
• Optimization
– Website Optimizer
@j_t_moore / @ASPE_ROI
Tips & Tricks for Passing
• Google AdWords Learning Center – Must Do! – Breaks out sections by each exam
– Includes elearning for some sections
• AdWords Online Classroom – High-level videos…gets kind of salesy
• Google Testing Center – Locks you down to only 1 window
• Training Courses – Look for courses that focus on the Certification
– Watch out for multiple 1-day session courses
@j_t_moore / @ASPE_ROI
www.aspe-roi.com/google-adwords-certification
Google AdWords Certification Course:
Foundations Exam
• 3-Day Certification Course
• Prepares you for the Foundations Exam
• Take the Exam on the Last Day
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a.) Keyword Level
b.) Campaign Level
c.) AdGroup Level
d.) Ad Level
Budget is set at what level?
Sample Questions From the
Fundamentals Exam…
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a.) Keyword Level
b.) Campaign Level (ANSWER)
c.) AdGroup Level
d.) Ad Level
Budget is set at what level?
Sample Questions From the
Fundamentals Exam…
@j_t_moore / @ASPE_ROI
What is a best practice when creating
effective ad text?
Sample Questions From the
Fundamentals Exam…
a.) Mention your company address
b.) Use exclamation points on each line
c.) Include information on prices & promotions
d.) Include the name of your campaign
@j_t_moore / @ASPE_ROI
What is a best practice when creating
effective ad text?
Sample Questions From the
Fundamentals Exam…
a.) Mention your company address
b.) Use exclamation points on each line
c.) Include information on prices & promotions (ANSWER)
d.) Include the name of your campaign
@j_t_moore / @ASPE_ROI
Prices and free offers in ad text must
always be supported with how many
clicks of your landing page?
Sample Questions From the
Fundamentals Exam…
a.) 1-2 Clicks
b.) 3-4 Clicks
c.) 5-6 Clicks
d.) 7-8 Clicks
@j_t_moore / @ASPE_ROI
Prices and free offers in ad text must
always be supported with how many
clicks of your landing page?
Sample Questions From the
Fundamentals Exam…
a.) 1-2 Clicks (ANSWER)
b.) 3-4 Clicks
c.) 5-6 Clicks
d.) 7-8 Clicks
@j_t_moore / @ASPE_ROI
______ keywords only show your ad
when the precise phrase is used in
the search query – without any other
words before, between, or after.
Sample Questions From the
Fundamentals Exam…
a.) Broad Match
b.) Phrase Match
c.) Exact Match
d.) Negative Match
@j_t_moore / @ASPE_ROI
______ keywords only show your ad
when the precise phrase is used in
the search query – without any other
words before, between, or after.
Sample Questions From the
Fundamentals Exam…
a.) Broad Match
b.) Phrase Match
c.) Exact Match (ANSWER)
d.) Negative Match
@j_t_moore / @ASPE_ROI
How does Google AdWords help a
client reach consumers that are ready
to make a purchase?
Sample Questions From the
Fundamentals Exam…
a.) AdWords allows you to target by location.
b.) AdWords allows you to target by language.
c.) AdWords targets consumers who are actively
searching for what you are offering
d.) AdWords allows you to target to the content network
@j_t_moore / @ASPE_ROI
How does Google AdWords help a
client reach consumers that are ready
to make a purchase?
Sample Questions From the
Fundamentals Exam…
a.) AdWords allows you to target by location.
b.) AdWords allows you to target by language.
c.) AdWords targets consumers who are actively
searching for what you are offering (ANSWER)
d.) AdWords allows you to target to the content network
@j_t_moore / @ASPE_ROI
Enjoyed Today’s Event?
• AdWords Certification Course
http://aspe-roi.com/google-adwords-certification
• Learn more about our other AdWords and
Internet Marketing Courses and Free Web
Seminars
http://aspe-roi.com/
• Follow the conversation on Twitter!
– @ASPE_ROI or @j_t_moore
– Hashtag #ASPEEVENTS