Google Authorship and Author Stats
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Transcript of Google Authorship and Author Stats
Wine & Web
Andy Crestodina@crestodina #wineweb
Google Authorship & Author Stats
What is Authorship?
Why did they create Authorship?“By seeing the person associated with the content instead of just a link, users can have an easier time engaging with the person behind the content, while at the same time more easily identifying high-quality content of interest to them.”
Sagar Kamdar, Google Product ManagerJuly 2012
Digital signature = Your picture in search results
Look, mom! It’s me!
REVIEW: Google+ Profile Setup
Google+ Jumpstart Guide: http://www.orbitmedia.com/blog/google-plus-guide
Three Methods for Authorship
Email Verification
3-Link Method
2-Link Method!
Authorship: Two Link Method
Author Box …or just a few links
Link 1: from page to profile
Connect with Andy on <a rel="author" href="https://plus.google.com/113272929328812128697?rel=author”>Google+</a>.
Link 2: from profile to page
Wait two weeks …it didn’t work?
1. Link directly to the blog post
2. Verify your email address in G+
3. Rich snippets testing tool
Change the “Contributor to” link so it links directly to the actual post, rather than the general blog address
Enter the URL or HTML here: http://www.google.com/webmasters/tools/richsnippets
How to measure SEO results for ALL your posts
Author Stats
Author Stats / SEO Performance
…even for guest posts!
What’s the point? Higher CTR
Source: http://www.seomoz.org/blog/google-author-photos
“The final number settled down around a 35% increase in click-through rate.”
SEO Review
No rank, no Authorship…
3 Criteria for Choosing Keyphrases
Text
Search Volume
Resource: Google Keyword Tool
The phrase is highly competitive if all the sites on the first page of Google…
• Are famous (wikipedia, etc.)
• Have a higher domain authority than you*
• Have title tags that begin with the keyphrase
• Lots of AdWords ads
Competition
*see Open Site Explorer
Text
Relevance
Fun with Authorship
Be the author of your entire site
Your Picture: It’s gotta be you
"Your Profile Picture cannot include mature or offensive content. For example, do not use a photo that is a close-up of a person’s buttocks or cleavage.”
Source: http://www.google.com/+/policy/content.html
Try different pictures
Solid colored backgrounds work well
Source: Distilled.net
The identity of individual [author] responsible for content can be used to influence search ratings.
Assuming that a given [author] has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that [author] will be promoted relative to unsigned content or content from less reputable [authors] in search results.
The future of search is social.
Source: USPTO Google Agent Rank Patent (patent number 7565358)
Need more help?
Orbit Blog: http://www.orbitmedia.com/blog/google-authorship-author-stats
Wine & Web
Andy Crestodina@orbiteers #wineweb
Thank you!