Google Analytics Tutorial
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![Page 1: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/1.jpg)
GOOGLE ANALYTICS
TUTORIAL
![Page 2: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/2.jpg)
Vince Salud Robert Cipriano Richmond Ibasco Khris Torres
Sean Si
THE TEAM
Angelyn Co Kevin Si Austin Takahashi
Aubrey Madrona
Link Development Manager
Founder & Consultant Content Production Manager Lead Web Developer Blog Manager
SEO Specialist Lead Programmer SEO School Manager
Social Media Specialist
Marc Sorongon
Accounts Director
Pam Sallegue
Link Development Specialist
![Page 3: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/3.jpg)
COMPANY PROFILE
SEO Hacker is primarily an SEO and internet marketing company.
Our focus is mainly on SEO and Social media marketing unlike other one-stop-shop digital
agencies.
Our clients range from Philippine based companies to international companies looking to get
higher ranking in search engines.
Here are some of the clients we have rendered services to:
![Page 4: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/4.jpg)
We offer a comprehensive suite of solutions, including:
Search Engine Optimization
Consulting
Pay Per Click
Blogging
Social Network Marketing
Conversion Rate Optimization
Online Reputation Management
Mobile Marketing
Internet Marketing
Web Development
Our Vision is to be the best SEO and Internet Marketing Services Company in the whole of
the Philippines and other English-speaking Asian countries.
Our mission is to provide best-quality services to our clients, taking care of their branding
and optimizing their websites for their users.
COMPANY PROFILE
![Page 5: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/5.jpg)
![Page 6: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/6.jpg)
www.slideshare.net/bengrossman
STATS AND MEASUREMENTS
ARE IMPORTANT
![Page 7: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/7.jpg)
ESPECIALLY IN BUSINESS
![Page 8: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/8.jpg)
WHERE NUMBERS TELL TALES
![Page 9: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/9.jpg)
GOOGLE ANALYTICS IS
YOUR MEASURING TOOL
![Page 10: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/10.jpg)
MULTITUDE OF DATA
ABOUT YOUR VISITORS
![Page 11: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/11.jpg)
LET’S START WITH THE
DASHBOARD
![Page 12: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/12.jpg)
This is the Time Frame parameter of your Data
![Page 13: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/13.jpg)
This tells you the number of Visitors who came in your Website
![Page 14: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/14.jpg)
This tells you the number of Pages that were Viewed in your Website
![Page 15: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/15.jpg)
This tells you the Average Time a Visitor Spends in your Website
![Page 16: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/16.jpg)
This tells you the percentage of New Visitors in your Website
![Page 17: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/17.jpg)
This tells you the number of Unique Visitors in your website
![Page 18: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/18.jpg)
COUNTED BY A UNIQUE
COOKIE ASSIGNED BY GOOGLE
![Page 19: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/19.jpg)
This tells you the average number of Pages a User Visits in your Website
![Page 20: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/20.jpg)
This tells you Bounce Rate of your Users in your Website
![Page 21: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/21.jpg)
PEOPLE GOING OUT OF YOUR
WEBSITE IMMEDIATELY AFTER
GOING IN
![Page 22: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/22.jpg)
Check where your Traffic comes from
![Page 23: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/23.jpg)
Check where your Traffic comes from
Check what Keywords your Visitors use to find you
![Page 24: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/24.jpg)
Knowing which Keywords are most
effective to build your SEO on is Vital
![Page 25: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/25.jpg)
Branding Keywords Like these
![Page 26: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/26.jpg)
Prove to hold the best User Activity
Visit a Lot of Pages
![Page 27: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/27.jpg)
Prove to hold the best User Activity
Spends a lot of Time in your Website
![Page 28: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/28.jpg)
Prove to hold the best User Activity
Does not have a high Bounce Rate
![Page 29: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/29.jpg)
Increasing Visits from this Keyword is
a Win!
![Page 30: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/30.jpg)
WHERE DO I START?
![Page 31: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/31.jpg)
SET-UP THE TRACKING CODE
![Page 32: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/32.jpg)
Your Unique Tracking ID
![Page 33: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/33.jpg)
This tells you if your Tracking Code is Working
![Page 34: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/34.jpg)
This is your Tracking Code. Copy-Paste this on every page you want to track in your website
![Page 35: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/35.jpg)
EACH TIME A USER OPENS A
WEBPAGE IN YOUR WEBSITE
![Page 36: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/36.jpg)
YOUR WEBPAGE
![Page 37: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/37.jpg)
YOUR WEBPAGE SENDS DATA
![Page 38: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/38.jpg)
YOUR WEBPAGE SENDS DATA TO GOOGLE ANALYTICS
![Page 39: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/39.jpg)
YOU WILL RECEIVE VALUABLE
VISITOR DATA FROM EACH PAGE
![Page 40: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/40.jpg)
![Page 41: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/41.jpg)
BOO-YAH!
![Page 42: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/42.jpg)
GOOGLE ANALYTICS SHOULD
START TELLING YOU NUMBERS
![Page 43: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/43.jpg)
BUT IT WON’T TRANSLATE
WHAT THE NUMBERS MEAN
![Page 44: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/44.jpg)
YOU’D HAVE TO STUDY IT
![Page 45: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/45.jpg)
IT BOILS DOWN TO HOW MUCH
YOU KNOW YOUR BUSINESS
![Page 46: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/46.jpg)
HERE ARE SOME GOOGLE
ANALYTICS TRICKS TO START WITH
![Page 47: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/47.jpg)
HERE ARE SOME GOOGLE
ANALYTICS TRICKS TO START WITH
GOAL TRACKING
![Page 48: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/48.jpg)
EVERY WEBSITE HAS A GOAL
![Page 49: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/49.jpg)
To Drive Sales
EVERY WEBSITE HAS A GOAL
![Page 50: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/50.jpg)
To Drive Sales
Make Leads
EVERY WEBSITE HAS A GOAL
![Page 51: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/51.jpg)
To Drive Sales
Make Leads
Engage Users
EVERY WEBSITE HAS A GOAL
![Page 52: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/52.jpg)
TRACKING YOUR WEBSITE’S
PERFORMANCE IN LIGHT OF THESE
GOALS IS CRITICAL
![Page 53: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/53.jpg)
MEASURING CAN LEAD TO SCALING
![Page 54: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/54.jpg)
MEASURING CAN LEAD TO SCALING
Where do we start?
![Page 55: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/55.jpg)
Go to your Admin Section in Google Analytics
![Page 56: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/56.jpg)
Then Click on Goals
![Page 57: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/57.jpg)
It should Reveal to you your Goals List
![Page 58: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/58.jpg)
For now you will only need to click on one +Goal to set-up a new Goal
![Page 59: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/59.jpg)
This Setting Should Pop out Next
![Page 60: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/60.jpg)
Let’s say you’re tracking leads and you want to track how many people go to your ‘Thank you’ Page
![Page 61: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/61.jpg)
Choose URL Destination
![Page 62: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/62.jpg)
This area should appear
![Page 63: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/63.jpg)
Put in your Goal Name here (You can name something like ‘Leads Generated’)
![Page 64: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/64.jpg)
Put in the URL of your ‘Thank you’ Page here
![Page 65: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/65.jpg)
Then click on Save
![Page 66: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/66.jpg)
And there you have it!
![Page 67: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/67.jpg)
HOW DO I KNOW IF IT WORKS?
![Page 68: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/68.jpg)
In your Reporting Section, click on your Goals Overview
![Page 69: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/69.jpg)
IT SHOULD SHOW YOU SOMETHING
LIKE THIS
![Page 70: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/70.jpg)
Again, take note of the Time Frame parameter of your Data
![Page 71: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/71.jpg)
You can pick which Goal you would like to check on here
![Page 72: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/72.jpg)
How many Goals you have accomplished
![Page 73: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/73.jpg)
The Value of those Goals (Note: Some ‘thank-you’ pages means you’ve sold something)
![Page 74: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/74.jpg)
Your Goal Conversion Rate (Percentage of the times your Goal was hit vs the number of Visitors)
![Page 75: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/75.jpg)
Your Goal Abandonment Rate (People who abandon hitting the Goal you’ve set while on the Funnel)
![Page 76: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/76.jpg)
INTERESTING ISN’T IT?
![Page 77: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/77.jpg)
YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
![Page 78: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/78.jpg)
Using This
YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
![Page 79: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/79.jpg)
Using This
YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
And This
![Page 80: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/80.jpg)
Using This
YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
And This
And This
![Page 81: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/81.jpg)
Using This
YOU COULD CHECK OUT ALL YOUR
OTHER GOALS DATA
And This
And This
And This
![Page 82: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/82.jpg)
CONCLUSION
GOT IT?
![Page 83: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/83.jpg)
CONCLUSION
Gimme a Break!
![Page 84: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/84.jpg)
CONCLUSION
Gimme a Break!
I KNOW GOOGLE ANALYTICS
COULD BE A LOT TO TAKE IN
![Page 85: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/85.jpg)
CONCLUSION
Gimme a Break!
AND I DON’T WANT TO OVERLOAD
YOU WITH INFORMATION
![Page 86: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/86.jpg)
SO WE’LL END THERE FOR NOW
![Page 87: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/87.jpg)
SEE YOU NEXT TIME
WANNA KNOW MORE?
Pay us a visit!
21 Batac Street BF NSHA
Paranaque
Email me at [email protected]
Enroll in http://seo-hacker.org it’s FREE!
Join our Facebook Group
![Page 88: Google Analytics Tutorial](https://reader030.fdocuments.us/reader030/viewer/2022032514/55d562c8bb61eb4f2b8b45a0/html5/thumbnails/88.jpg)
This is a Presentation about
Google Analytics
by
Sean Patrick Si
Founder & Consultant
SEO Hacker