Google analytics training medium
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Transcript of Google analytics training medium
![Page 1: Google analytics training medium](https://reader034.fdocuments.us/reader034/viewer/2022052504/5486e2e2b4af9f5c7a8b4882/html5/thumbnails/1.jpg)
GerardRathenau.nl
Google Analytics training ‘Medium’
Wat leer je tijdens deze training?
1. Hoe stel je doelen in?
2. Hoe stel je funnels in?
3. Werken met conversie attributie cijfers
![Page 2: Google analytics training medium](https://reader034.fdocuments.us/reader034/viewer/2022052504/5486e2e2b4af9f5c7a8b4882/html5/thumbnails/2.jpg)
Hoe stel je doelen in?
GerardRathenau.nl
![Page 3: Google analytics training medium](https://reader034.fdocuments.us/reader034/viewer/2022052504/5486e2e2b4af9f5c7a8b4882/html5/thumbnails/3.jpg)
Doelverificatie
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GerardRathenau.nl
Event als doel instellen
![Page 5: Google analytics training medium](https://reader034.fdocuments.us/reader034/viewer/2022052504/5486e2e2b4af9f5c7a8b4882/html5/thumbnails/5.jpg)
GerardRathenau.nl
Funnels instellen
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Funnel resultaten
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GerardRathenau.nl
Funnel resultaten
![Page 8: Google analytics training medium](https://reader034.fdocuments.us/reader034/viewer/2022052504/5486e2e2b4af9f5c7a8b4882/html5/thumbnails/8.jpg)
GerardRathenau.nl
Alternatieve tool voor funnels
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Doel Verificatie
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Conversie paden
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Omgekeerd conversiepad
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Voorbeeld
GerardRathenau.nl 12
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Bekijk specifiek conversiepad
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Voorbeeld
GerardRathenau.nl 14
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Oefening
GerardRathenau.nl 15
Maak een omgekeerd conversiepad voor jouw belangrijkste landingspagina!
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GerardRathenau.nl
Conversie paden
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GerardRathenau.nl
Conversie paden
![Page 18: Google analytics training medium](https://reader034.fdocuments.us/reader034/viewer/2022052504/5486e2e2b4af9f5c7a8b4882/html5/thumbnails/18.jpg)
GerardRathenau.nl
Oefening
Maak een conversiepad aan voor jouw funnel
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GerardRathenau.nl
Conversie attributie
![Page 20: Google analytics training medium](https://reader034.fdocuments.us/reader034/viewer/2022052504/5486e2e2b4af9f5c7a8b4882/html5/thumbnails/20.jpg)
GerardRathenau.nl
Wat zijn kanaalgroepen
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GerardRathenau.nl
Instellen kanaalgroep
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GerardRathenau.nl
Voorbeeld kanaalgroep
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GerardRathenau.nl
Oefening
Maak kanaalgroepen aan voor je SEO/SEA campagnes
![Page 24: Google analytics training medium](https://reader034.fdocuments.us/reader034/viewer/2022052504/5486e2e2b4af9f5c7a8b4882/html5/thumbnails/24.jpg)
GerardRathenau.nl
Ondersteunende Conversies
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GerardRathenau.nl
Voorbeeld
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GerardRathenau.nl
Zelf je attributiemodel opzetten
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GerardRathenau.nl
Attribution modelling
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GerardRathenau.nl
Uit welke modellen kun je kiezen?
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GerardRathenau.nl
Oefening
Maak rapport aan met jouw attributiemodel