Google Analytics Seminar - part 2
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Transcript of Google Analytics Seminar - part 2
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Page View, Visits and Visitors
Hosted by Work Interactivewww.work-interactive.com
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Pageview
A pageview is counted every time a page on your website loads
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VisitA visit (or session) is a period of interactive between a browser and a website. Closing the browser or staying inactive for 30 minutes ends the visit.
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Visitor
A visitor is uniquely identified by a Google Analytics visitor cookie
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Pageviews, Visits, and Visitors - The Basics
![Page 6: Google Analytics Seminar - part 2](https://reader036.fdocuments.us/reader036/viewer/2022081412/5453d129af795911308b55bf/html5/thumbnails/6.jpg)
Pageview vs. Unique Pageviews
PageviewsTotal number of pages viewed
Unique PageviewsNumber of visits during which page was viewed
![Page 7: Google Analytics Seminar - part 2](https://reader036.fdocuments.us/reader036/viewer/2022081412/5453d129af795911308b55bf/html5/thumbnails/7.jpg)
“Absolute Unique” vs. “New vs. Returning”
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Pageviews, Visits, and Visitors in Your Reports
•Pageviews and Unique Pageviews are found in the Content section•Visits can be found in most reports, including the Traffic Sources reports•Visitor metrics are found in the Visitors section
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Interpreting Reports - Guidelines for Interpreting Data
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Create Content for your Data
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Looking for Trends•Trends provide context•Add context by measuring over a period of time
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Interesting Changes in Trends
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Data Driven Decision Making