Google Analytics Resources
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Google Confidential and Proprietary 1
Google Analytics Resources
James Toepfer
Marketing Manager Google Australia / New Zealand
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Google Analytics Master Class 2010 #gamc
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Google Analytics Master Class 2010 #gamc
Google Analytics
Optimisation
Secondary Goal Setting
Insights from users
Advanced Segmentation
Bounce rate
Funnel virtualisation
Site Search
Website OptimiserGoal Setting
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Google Analytics Master Class 2010 #gamc 4
Resources Overview
Blogs
User Forum
Help Centre
YouTube Channels
Google AnalyticsIndividual Qualification
Google Analytics AuthorisedConsultant Program
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Google Analytics Master Class 2010 #gamc 5
Help Centre & User Forum
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Google Analytics Master Class 2010 #gamc
Online Help and Support
URL: http://bit.ly/VvIuk
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Google Analytics Master Class 2010 #gamc
User Forum
URL: http://bit.ly/bpApKS
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Google Analytics Master Class 2010 #gamc
Blogs
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Google Analytics Master Class 2010 #gamc
Google Analytics Blog
URL: http://bit.ly/gGU0p
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Google Analytics Master Class 2010 #gamc
Google Website Optimizer
URL:http://bit.ly/19WN4p
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Google Analytics Master Class 2010 #gamc
Product Demos
1. Where can I find new features demo?
2. Are there any recorded webinars on Google Website Optimiser?
3. I just prefer Video demos to plain text articles.
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Google Analytics Master Class 2010 #gamc
YouTube
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Google Analytics Master Class 2010 #gamc
YouTube
URL: www.youtube.com/googleanalytics
YouTube
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Google Analytics Master Class 2010 #gamc
Google Website Optimizer
URL:www.google.com/websiteoptimizer
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Google Analytics Master Class 2010 #gamc
Google Analytics Individual Qualification
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Google Analytics Master Class 2010 #gamc
Google Analytics Individual Qualification
• Fee of $50 USD to take the test
• 70 multiple-choice questions
• Link to test provided from online learning course at www.conversionuniversity.com
URL:http://bit.ly/tlufD
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Google Analytics Master Class 2010 #gamc
What happens after I pass the test?
• The qualification is awarded after person has passed the test
• The individual's name is registered in a database for future verification
• The qualification is valid for 18 months from date of completion
URL:http://bit.ly/tlufD
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Google Analytics Master Class 2010 #gamc
Google Analytics Authorized Consultant Program
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Google Analytics Master Class 2010 #gamc
Experts on Google Analytics, providing excellent service in areas such as installation, consultation and training
Google Analytics Authorized Consultant Program
URL: http://bit.ly/1NE07Y
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Google Analytics Master Class 2010 #gamc
Agencies
• Bring credibility to your Web Analytics practice
• Partner closely with Google on Google Analytics initiatives
• Be at the forefront of Web Analytics in AU/NZ
Clients
• Hire the best in business for custom solutions using Google Analytics
Why should I care?
URL:http://bit.ly/1NE07Y
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Google Analytics Master Class 2010 #gamc 21
Recap
Blogs
User Forum
Help Centre
YouTube Channels
Google AnalyticsIndividual Qualification
Google Analytics AuthorisedConsultant Program
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Google Confidential and Proprietary
Thank You!
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http://analytics.blogspot.com/