Google Analytics Fundamentals Webinar - January 9, 2013
-
Upload
top-floor-technologies -
Category
Technology
-
view
267 -
download
0
description
Transcript of Google Analytics Fundamentals Webinar - January 9, 2013
Google Analytics Webinar
January 9, 2013
Welcome!
Webinar Agenda
• Welcome and Overview
• Google Analytics
– Basic Info for Using Google Analytics
– What data should you focus on and why
– Segmenting data to identify trends
A Brief Introduction to Top Floor Technologies
Top Floor Technologies
• Website Design & Development
• Search Engine Marketing
• Web Analytics & Conversion Improvement
Maximizing Online Marketing Resultsfor Hundreds of Businesses Since 1999
Basic Information
Basics – After you’ve logged in
Basics - Using the Calendar
Hourly
Month
What Data Should I Focus On?
Important Info
• Bounce Rate/Visits
• Goals
• Entrance Keywords
• Site Content
Important Data – Bounce Rate / Visits
Important Data - Goals
Troubleshooting Goals
Troubleshooting Goals
Adding an Annotation
Important Data – Entrance Keywords
Important Data – Site Content
Site Content & Bounce Rate
Segmenting Data to Identify Trends
Twitter Hash Tag; #TFTGA / @jostumpner & @KerleyJ
Using Advance Segments to Divide Data
Direct TrafficDirect Visits = Directly access your site’s URL
Affected by any promotion of your website
Non-Paid Search TrafficNon-paid Search Traffic = Search Engines, but not PPC
Affected by how often your site appears in search engines
Non-Paid Search – Further Research
Non-Paid Search – Further Research
Remember. Data doesn’t happen in a vacuum --
Don’t jump too quickly to conclusions
SummaryDon’t jump too quickly to conclusions
We will email this presentation to all attendees
Two Great Resources
• YouTube
• Google Analytics Help
Thank You!