Google Analytics: 2011 in Review
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[email protected] / @ hmarketer Google Analytics: 2011 in Review Google Analyti cs Recap 2011 in Review: Important Changes & News
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17-Oct-2014 -
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A quick summary of Google Analytics in the year 2011. This is a Slide version of the entire article visible at http://goo.gl/bXkY4 . Covers changes in Features, Mobile Tracking, Social Tracking, SEO changes, Controversies and much more!
Transcript of Google Analytics: 2011 in Review
[email protected] / @hmarketer
Google Analytics: 2011 in Review
Google Analytics Recap2011 in Review: Important Changes & News
[email protected] / @hmarketer
Google Analytics: 2011 in Review
Google Analytics: 2011 in Review• This is the PPT version of the full article at http://
goo.gl/iL9KQ
• Includes summary in 8 areas:1. Upgrades to UI & Features2. Brand New Features3. Mobile Tracking4. Social Media Tracking5. SEO & Site Speed6. API & Back-end7. Education & Learning8. News & Controversies
[email protected] / @hmarketer
Google Analytics: 2011 in Review
1. Upgrades to Features / UI with GA v5• GA v5 announced in March
2011– Huge change in architecture– Nicer, cleaner UI– Still not fully launched, will
finish by March 2012
• Upgrades to features including:– Dashboard– Goals & Events Changes– Custom Reports– Intelligent Notifications
[email protected] / @hmarketer
Google Analytics: 2011 in Review
2. Brand New Features• GA v5 brought a ton of cool
features
• Analytics Right Now (Real Time Beta)– Shows site stats with just a 1
second delay– Very cool, helps track real time
• Multi Channel Attribution Report– Helps track all marketing
channels– Can finally measure branding
[email protected] / @hmarketer
Google Analytics: 2011 in Review
3. Mobile Tracking Features• Tracking on iOS, Android
– Already robust SDK– Notable improvements– Integration still a bit clunky, not as easy as web based
tracking
[email protected] / @hmarketer
Google Analytics: 2011 in Review
4. Social Media Tracking• Still sorely lacking social
data – social media tracking is weak
• A few features that help track social tracking on websites– Facebook “Likes”– Twitter “Tweets”– Google “+1”– Integrated automatically
with AddThis & ShareThis
[email protected] / @hmarketer
Google Analytics: 2011 in Review
5. SEO & Site speed• Google Webmaster Tools
– Now integrated with GA– Can see some keyword data
within GA
• Huge push towards faster sites– Page Speed Tool is pretty cool– Speed is now a factor in SERPs
• They’ve taken away SEO keyword data– Huge controversy because
Google users now redirected to https site
– Google refuses to pass on keyword data
[email protected] / @hmarketer
Google Analytics: 2011 in Review
6. APIs & Back End Upgrades• Tracking Code Improvements
– Client side POST support– Automatic Site Speed tracking
• New Dimensions & Metrics
• Benchmarking was killed
[email protected] / @hmarketer
Google Analytics: 2011 in Review
7. Education• AnalyticsTV featuring @anivash and the
rest of GA team is always fun & interesting• Conversion JAPAC blog by @vinoaj brings
asian and regional case studies • Awesome Google Analytics infographic by
@tatvic
[email protected] / @hmarketer
Google Analytics: 2011 in Review
8. News & Controversies• Google Analytics Version 5
– Very slow rollout– Lots of new features– Some delayed features (PDF
Export & Email Scheduling)
• Google Analytics Premium– US$150,000 fee per year– Higher data processing limits– Advanced features including
DoubleClick integration
[email protected] / @hmarketer
Google Analytics: 2011 in Review
… And there’s more!• Read the complete article with a lot more links
http://goo.gl/iL9KQ• Follow us on Twitter and our Blog
• Call for Google Analytics Help– Training for IT & Web Teams– Consulting & Troubleshooting – Setup, Management, Optimization
• [email protected]• www.HappyMarketer.com
