Google Adwords

Crash Course

What Is Google Adwords?

The ability to target specific consumers in Google’s Online Search engine

Paid Ad

Organic Search

Getting Started

Goto Google.com/adwords

to start your Adwords campaign

Research

Use Keyword Planner to better target your audience

Choosing Your Keyword Matches

Broad Match

This reaches the most users by showing your ad whenever your keyword is searched for

Negative MatchThis option prevents your ad from showing when a word or phrase you specify is searched for.

Prevent your ad being placed when someone includes “free” in their search

Phrase Match

Allows your ad to show only when someone's search includes the exact phrase of your keyword

Exact Match

Your ad is shown for searches that match the exact phrase exclusively

Budget and Bid

Setup your campaigns daily budget and manage how much you want to bid to generate the most click

Geo Targeting

Target your ads by country, region, or a radius around a location

Launch Campaign

Once you’ve setup everything you can now launch your campaign

Congrats!!

You’re not done yet

Analyze Customer BehaviorConnect Google Analytics to your Adwords campaign to

analyze and improve how your audience is interacting with your campaign

Cross-Channel Marketing

With RTB-Media’s free reporting tool you can

analyze all of your cross-channel

marketing under one dashboard

Making reportsUsing RTB-Media’s dashboard instantly create a custom report

via Google Sheets