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Google, Inc. – The Company

Corporate Overview: Google's mission is to organize the world's information and make it

universally accessible and useful.• Google is the world’s largest search engine, with access to over 8 Billion web

pages

• Google is the 4th most visited web site (source: MediaMetrix)

• Google alone reaches 40.4 percent of U.S. Internet users; in total the Google Network reaches over 80 percent of Internet users

- Google.com is one of the 5 most popular sites on the Internet and is used around the world by millions of people.

- Global unique users per month: 81.9 million (Nielsen/NetRatings 6/03)

• Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users.

AdSense

AdChoice

Ad Planner

AdChoice

Google reaches customers via these advertising solutions:

Google’s Ads Solutions

Google Confidential4

Google’s AdSense Referral Partner Program

Google can help you enhance your value proposition to your bloggers through Google AdSense

- Google AdSense is a quick and easy way for website publishers/ bloggers of all sizes to display contextually relevant, unobtrusive ads on their blogs and earn money.

- Every time one of your bloggers qualifies as a completed referral, Google will pay you a bounty.

Google AdSense at Work

Google Confidential5

Product Overview – Google AdSense

• Google AdSense makes it easy for bloggers to earn money by displaying targeted ads on their site. When blog readers click on these ads, Google pays the blogger/publisher.

- Google AdSense delivers ads that are targeted to the blog’s content

- Ads can be tailored to match the look and feel of the blog.

- Ads delivered by Google AdSense can enhance the online experience of blog readers

Google Confidential6

Reasons to become an AdSense Referral Partner• The Google Partner Referral Program helps you make money

- Bloggers realize the power of Google’s search technology and recognize Google AdSense as a market leading offering. And for every completed referral, Google pays you.

• Its hassle-free

- Getting started if easy - including the URL for referring bloggers takes just minutes.

- Google provides a large selection of banners to choose from.

- Google’s conversion tracking takes care of sending you monthly e-mails regarding the number of sign ups your referrals generate.

• It costs nothing

- Just include a link to Google AdSense on your site and you can start referring your bloggers &/or other site visitors and earning money.

Ad Words

Next to the search results, ads can appear both on the right hand side of the page and occasionally above the search results. These are put there by Google’s online advertising product, called Google AdWords.

Google’s technology places AdWords ads on the most relevant content pages within the Google Network. The Google Network consists of Web properties, including Google properties, partner search sites, and content properties. They include major Web portals and sites that are enrolled in the Google AdSense program.

Ad Words Ads

Ad Basic Features of AdWords

The basic features of Ad Words include:

• Cost-per-click pricing

• Ad impressions & click-through rates

• Language & location targeting

Benefits of Ad Words

• Reach• Access to ~80% of Internet users worldwide

• Cost• Low costs for high ROI• Pay Google when users click on your ads

• Timing• Ads are seen by users looking to purchase• Reach your audience at the right time, with the right message

• Flexibility• Start advertising quickly• Unlimited changes, whenever you want• You can target ads to the specific location & language of your

customers

Ad Planner

Google Ad Planner

Is an online advertising tool developed by Google Inc. allowing to evaluate the quantity and quality of the traffic of the most popular websites to create media plans using in particular Google AdWords.

Which placements attract your target customers?

Refine your online advertising with Google Display Network Ad Planner, a free media planning tool that can help you:

Identify placements your target customers are likely to visit

Define audiences by demographics and interests.

Search for placements relevant to your target audience.

Access statistics for millions of placements.

Easily build media plans for yourself or your clients

Create lists of placements where you'd like to advertise.

Generate aggregated placement statistics for your media plan.

How Ad Planner Works

Ad Choices

Those “Ads by Google” and “i” labels on AdSense ads will soon be replaced by an “AdChoices” triangle icon and label, as Google moves to comply with an industry initiative from the Self-Regulatory Program for Online Behavioral Advertising. It will be the single largest roll-out of the “AdChoices” label to date, giving significant momentum to the effort.

The program, aimed at regulating the industry before the government steps in, is backed by the American Association of Advertising Agencies (the Four As), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), the Better Business Bureau (BBB) and the Network Advertising Initiative (NAI).

Google says that its testing of this label has showed no impact on advertising performance.

Display ads, which previously had the “i” label, will display the triangle “i” icon. Text ads, which previously said “Ads By Google,” will now say “AdChoices.” When consumers click on the “i” triangle icon on display ads, it will expand out to say “AdChoices.” When they click on either AdChoices label, they’ll be taken to a page where they can learn more about online advertising. The page will also link users to Google’s advertising preferences page, where they can see the ad categories associated with their cookie. They can also remove categories, opt-in to more, or opt out of behavioral tracking altogether.

The changes will begin being rolled out to English language ads in most formats. Over time, the company will work to make sure that all ads on its English language Display Network carry the new “AdChoices” label. Ads in other countries and in other languages will continue to display “i” or “Ads by Google.”

Some exceptions apply, however. Some of Google’s largest AdSense publishers render their own ads using javascript or an XML feed — they don’t use the standard iFrame provided by Google. When they do this, they may use a different label, though they are required to label the ads.

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