Google Ad Manager

8/8/2019 Google Ad Manager

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Google Ad ManagerGetting Started Guide


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Welcome to Google Ad Manager!

As a new Ad Manager user, you might be wondering where to begin. Wed like tooffer some resources to help. With these tips and guidelines, youll learn the basics

of Ad Manager as well as how to effectively sell, schedule, deliver, and measure allof your directly-sold and network-based ad inventory.

Ready to get started? This guide has all the answers keep it near your work areafor easy reference!

In this packet:

Managing Your Account

Signing in to Your Account - 2Getting Started - 3

Dening Your Sites Inventory

Creating an ad slot - 4

Creating a placement - 6

Generating ad tags - 8

Creating Orders and Line Items

Creating orders - 9

Creating line items - 11

Uploading creatives - 13

Getting Help

Resources - 14


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Signing in to Your Account:

Access your account at google.com/admanager

Your sign-inTo sign in to Ad Manager for the rst time, enter your AdSense username andpassword. Once youve signed in, you can create new user accounts if you haveAd Manager administrative privileges. New users can then sign in to Ad Managerusing their Google Account username and password.

Creating accounts for new usersYou can create new user accounts if you have Ad Manager administrative privileges.All Ad Manager users must have a Google Account. If youre adding users whoalready use one or more Google products (such as Gmail, AdWords, or Checkout),those users already have Google Accounts and wont need to create new ones.However, they can still choose to create a separate Google Account for Ad Manager.

Accessing multiple accountsIf your username is associated with more than one Ad Manager account, you willbe prompted to select which account youd like to access when you sign in. Youcan also use the drop-down box at the top of your account page to toggle betweenaccounts at any time.

Click this link if youre havingtrouble logging in.


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Getting Started:

Once youve signed in to Ad Manager, please review our Ad Manager tutorials. Justclick Tutorials at the top of your account to start learning more.

To view all of our Ad Manager reference information and training materials, visit theGoogle Ad Manager Help Center, where you can browse our searchable FAQs, step-

by-step guides, and video tutorials. You can also join the Ad Manager Help Group toconnect with other users and share any questions and comments, along with yourown Ad Manager expertise.

Tip: Visit the Google Ad Manager Help Center, your complete resource for allAd Manager topics. Just go to www.google.com/support/admanager/publisher


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Dening Your Sites Inventory:

Creating an ad slotWhen you sign in to Google Ad Manager for the rst time, youll see the Orders screen.Before you can get your ads to deliver, you need to dene your inventory. You cancreate inventory by clicking the Inventory tab. After dening your inventory, youllsee the Ad Slots screen.

What are ad slots? Imagine printing a hard copy of your homepage and cutting outall of the ads. Each empty space is an opportunity to advertise. Ad Manager denesthis space as an ad slot, which includes a name, description, and ad dimensions.

In your Ad Manager account,click the Inventory Tab.


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Creating an ad slot:On the Inventory tab click Ad Slots , then click New Ad Slot .

A. Enter a name.

B. Enter a size.

C. Dene a target window,which identies the browserwindow where an adslanding page will open.Values include:

_top : The target URL willload in the full body of thecurrent window, breaking outof any potential framesets.

_blank : The target URLwill open in a new,unnamed window.

D. If youd like AdSense toll unsold inventory orcompete on price againstyour ad networks andremnant inventory, selectthe AdSense checkbox.

E. (Optional) Enter a description.

F. Associate the ad slot withone or more placementsby clicking Add beside the

appropriate placements.

G. Click Save .

Naming Tip: We recommend that you be as specic as possible when namingyour ad slots, so you can easily identify them and target them with your adcampaigns. For example, heres a very specic name for an ad slot:

SiteName_Section_ PagePosition_WxH / MySite_Homepage_Top_728x90


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Creating a placementAfter youve created your ad slots, the next step is to associate your ad slots to oneor many placements. A placement enables you to group ad slots that an advertisermight want to target. Say, for example, you operate a news site. You might createone placement that includes ad slots for all skyscraper ads on your site. You mightcreate another placement that includes all ad slots on pages containing contentabout sports. Both of these placements could include the ad slot for the skyscraperad slot on sports pages. Other placements might include combinations of ad slotsappearing in the world news, travel, and weather sections of your site.


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Creating a placement:In the Inventory tab click Placements , then click New Placement

A. Enter a name.

B. If youd like to make yourplacement available forGoogle advertisers to target,select the Allow Googleadvertisers to target thisplacement checkbox .

C. (Optional) Enter a description.D. Associate ad slots to the

placement by clicking Addbeside the desired ad slot. (Ifan ad slot doesnt exist yet,you can complete this steplater.) Each placement shouldinclude a unique combinationof ad slots.

E. Click Save .

Tip: Consider custom targeting .Ad Manager provides native targetingcriteria (like geographical location andbrowser type), but you might also wishto dene custom targeting criteria basedon proling data gathered by your ownsite (for example, age or interests).

Tip: Consider ad products . Use adproducts (dened as one or moreplacements + default pricing +default targeting criteria) to easilymanage predened slices of yourinventory. Consider ad products asa time-saving power feature.


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Generating ad tagsTo link a particular ad slot with the desired page and location on your site, youllneed to introduce Ad Manager-generated code into the HTML of your pages

Congratulations! Your inventory set-up is now complete, and you can deliver youradvertising campaigns across your site.

In your Ad Manager account, clickthe Inventory tab. Click Ad Slots ,then click Generate Sample HTML.

The Ad Manager ad slot generatorcan automatically generate theHTML and JavaScript necessary tointegrate one or more ad slots on apage. Using the ad slot generatoris optional, but generally easierand less error-prone than manuallyrewriting code.

Cut and paste the generated ad taginto the HTML of your site.


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Creating Orders and Line Items:

Creating ordersThe Orders tab is where youll likely spend the majority of your time in Ad Manager.From here, you can create and manage orders, upload creatives, and check youravailable inventory.

When you sign in to Google Ad Manager, the Orders tab appears. An order representsan agreement between you and an advertiser for a particular slice of your inventory,and most commonly maps to an insertion order, which outlines the details of anadvertising campaign between a seller of interactive advertising and a buyer.

If youre not sure if you have enough inventory to fulll your campaign requirements,you might want to Check Inventory rst to see if ad impressions are available to bereserved. If youre condent that availability isnt a problem, then you can skip the

forecasting step.

Checking your inventory forecasts can provide useful insight, which can help youprevent overbooking or underselling. Please note, for any recently created ad slotswhere forecasting information is unavailable, you will be prompted to overbook anynew orders until forecasting data becomes available.

In your Ad Manager account,click the Orders tab.


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Creating a new order:On the Orders tab click New Order .

A. Enter a name.

B. For the optional external order number, you can use an invoice code or someother information for your reference.

C. Enter ight dates, relative to the displayed time zone.

D. (Optional) Enter the billable party, which may be an advertiser, an agency, orboth. This information is for your reference only and doesnt affect any billingprocesses.

E. Select the Trafcker and Salesperson for the order.

F. Enter an advertiser.G. (Optional) Enter an agency, contact information, and notes.


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Creating line itemsAn order will contain one or multiple line items which you will be prompted to createafter submitting an order. A line item species the details of the order, and actsas the advertisers commitment to purchase a specic number of ad impressions(CPM), user clicks (CPC), or time (CPD), on certain dates at a specied price.A line item also species where an advertisers ads will appear. A line item might alsospecify an ads target audience and the frequency of when an ad may be shown.

In your Ad Manager account, clickthe Orders tab. Click New Line Item.


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Creating line items

A. (Optional) Select anad product from thedrop-down list and clickImport Ad Product topre-populate ad productand placement data.

B. Enter a line item name.

C. Enter the line item

ight dates.D. Select the delivery

priority (Exclusive,Premium, Standard,Remnant, House).

E. Select the cost type(CPM, CPC, CPD )

F. Enter the line item cost.

G. Enter the line item quantity.

H. (Optional) Enter the line item discount.

I. In the Inventory section, click Add beside any placement youd like to includein your line item.

J. (Optional) Apply targeting criteria.

K. (Optional) Under Delivery Rate, select Evenly , or As Fast as Possible .

L. (Optional) Select Display Creatives to show one creative per page, roadblocking,or takeover.

M. (Optional) Set a custom Value CPM to specify a CPM value that Ad Managershould use to determine the priority for ad delivery.

N. (Optional) Select Frequency to limit the number of times that ads from a lineitem are served to any individual user.


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Uploading creativesNow that you have determined when and where you wish to serve an ad, you need toassociate the advertisers creative with the purchased inventory. Line items typicallyinclude many ad slots, each of which may have one or more creatives, which is a leor link that generates an ad (the terms creative and ad may be used interchangeably).

After selecting either Upload Creatives or Needs Creative , you will be promptedto enter a creative Name , select the Ad Slot Size , and select the Creative Type .Ad Manager supports the following creative types:

Once you upload your creative, please review the creative and click Approveand activate .

Congratulations! Your ads are now eligible to deliver to your site.

In your Ad Manager account, click theline item where youd like to upload acreative. Click either Upload Creatives ,or Needs Creative next to each size.


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Resources:

Google Ad Managergoogle.com/admanager

Google Ad Manager Help Centergoogle.com/support/admanager/publisher

Google Ad Manager Groupgroups.google.com/group/admanager-help


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