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Transcript of Google
![Page 1: Google](https://reader035.fdocuments.us/reader035/viewer/2022062515/55d12594bb61ebf65f8b4668/html5/thumbnails/1.jpg)
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BY ANMOL DESAI ASHUTOSH GUPTA NEHA DUBEY RAJAT GOENKA UMANG DOSHI YASH DAWDA
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Larry Page
Co-Founder & President, Products
Sergey Brin
Co-Founder & President, Technology
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SERVICES OFFERED BY GOOGLE
• This list of Google services
includes desktop services
• Mobile and online services released
or acquired by Google.
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GOOGLE PRODUCTS & EVOLUTION
1996 1998 2000 2002 20062004 2010
?
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Google in Market
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GOOGLE USERS
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Global Market Share in Search
Total search in year 2010 99.57 BnGoogle is doing 138.1 Mn search per day
53.30%20.10
%
13.60%
13.00%
GoogleYahooMSNOthers
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Google’s Global Presence
181 Countries at Present
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Google’s Competition Zone
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COMPETITIVE ZONE
SEARCH
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COMPETITIVE ZONE
Advertising
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Google’s business model How Google makes
money through Targeted Advertising
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Search – Find – Ad - click!$$
Buying Cycle “AIDA” – “Googled”:
Source: Google Adwords
1. AttentionSEARCH
2. InterestFIND OK
3. DesireADS
4. ActionCLICK/$
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Adwords (1)
Google’s cash
– Simple but highly effective
Simple text based ads
Can you imagine that these little text ads could generate billions of dollars of revenue for Google?
They do!
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Adwords (2)
Google’s cash cow –Simple but highly effective
Simple text based ads: Example
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Adwords (3)
Contextual targeting on Google’s Content Network:
Here > NY Times
How does it work?
Banner-Ad Served by Google
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Adwords (4)Contextual targeting on Google’s Content Network: Here > games.com
VideoAd Served by DoubleClick
(Google)
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The Vision
To make search engines so powerful they would understand
"everything in the world".
The Mission
To organize the world's information and make it universally
accessible and useful.
The Focus
Google continues to focus on innovation and on the user experience.
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GOOGLE OFFICE ENVIORNMENT
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GOOGLE “DOODLES”
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FUTURE OF GOOGLE
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• Below are 3 Google experiments at
GOOGLE X LABS
– Google Glasses
– Google Self-Driving Car
– Chrome OS
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Google Glasses
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Google Self-driving Car
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Chrome OS
![Page 54: Google](https://reader035.fdocuments.us/reader035/viewer/2022062515/55d12594bb61ebf65f8b4668/html5/thumbnails/54.jpg)
SWOT ANALYSIS
• STRENGTHS
• Consistent innovations
• The most efficient
search engine
• Wide range offerings
• Concentration on
consumers
• WEAKNESSES
• All the products not
known to the
consumers
• Over dependence on
contextual advertising
for revenue
![Page 55: Google](https://reader035.fdocuments.us/reader035/viewer/2022062515/55d12594bb61ebf65f8b4668/html5/thumbnails/55.jpg)
SWOT ANALYSIS
• Opportunities
• Search continues…
• Today is the world of
computer literacy
• Mobile technologies add
another opportunity.
• Cheaper global
telecommunication costs
open new markets
• Threats
• Legal issues about
information stores
• Threats from core
competitors (developing
search engine)
• Users get confused.
![Page 56: Google](https://reader035.fdocuments.us/reader035/viewer/2022062515/55d12594bb61ebf65f8b4668/html5/thumbnails/56.jpg)
• “Some say Google is God. Others say Google is
Satan. But if they think Google is too powerful,
remember that with search engine unlike other
companies, all it takes is a single click to go
another search engine.”
- Sergey Brin