GREETINGS

Names and IDs of group members

• S M Ruhan 2011110000171

• Sumaiya Akhter 2011110000

• Rebeka Sultana 2011110000

• Saiful Islam 2011110000

• Sheikh MD Rubel 2011110000

History of Google

• Google began in 1996 as a project by Larry Page and Sergey Brin. Larry

and Sergey were both studying at Stanford University California. In their

research project they came up with a plan to make a search engine that ranked

websites according to the number of other websites that linked to that site.

• The domain google.com was registered on September 14th 1997 and Google

Corporation was formed a year later in September 1998.

Board of directors of Google

• Larry Page- CEO and Co-Founder

• Sergey Brin- Co-Founder and President and chairman

• Eric E. Schmidt- Executive Chairman

• David C. Drummond- Senior Vice President

• Patrick Pichette- Senior Vice President

Rest of the board directors

Alan Eustace

Craig Barratt

Kent Walker

Laszlo Bock

Lorraine Twohill

Rachel Whetstone

Salar Kamangar

Sridhar Ramaswamy

Sundar Pichai

Susan Wojcicki

Urs Hölzle

The HQ of google is known as “Googleplex”

• The Googleplex is the corporate headquarters complex of Google, Inc., located at 1600 Amphitheatre Parkway in Mountain View, Santa Clara County, California, United States, near San Jose.

• “Googleplex” become the coolest office of the world. Specialty of Googleplex couldn’t be end on one single presentation.

• Today Google has more than 70 offices in more than 40 countries around the globe.

Products or services of google

Mainly Google is a services oriented company but it has some product as well.

Products or services of google

• Google search engine

• Youtube

• Gmail

• Android Operating System

• Google Play Store

• Google Translator

• Google Map

• Google Drive

• Google Street View

• Google Talk

• Google Docs

• Google +

• Orkut

• Picassa Photo Editor

• Google Glass

• Google Nexus Cell Phone

• Google Chrome

• Google Earth

Competitors of Google • Yahoo

• Apple

• Microsoft

• Facebook

• Twitter

• Samsung, HTC

• Skype

• Sun Soft

Net income of Google (Annually) The profit of google incorporation are increasing year after year as like nuclear reactors. Because of growing number of users of internet its revenue becoming more that previous time. Google`s net income was

• 9.74 billion in 2011

• 10.79 billion in 2012

• 12.21 billion in 2013

• Its current per share price is $ 566± 1 which equals to more or less 54280 BDT taka.

Mission and Vision of Google

Mission

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Vision

Google has packed a lot into a relatively young life. Since Google was founded in 1998, they’ve grown to serve millions of people around the world.

Market Segmentation of Google Incorporation

Geographic Dimensions

• Highly diverse users as the internet is a universal tool

• More than 80% of the Google search results are delivered to users outside of the United States

• Google search and the range of its products are available in more than 110 languages an ever expanding

Demographic Dimensions

• It is very difficult to pinpoint the true demographics of Google users. Google is available virtually everywhere with a very diverse product line and userbase. The following demographic descriptions are derived from research predominantly done in the United States.

• More popular with users under 34 (“Search Engine…”)

• 55% of users are male (“Search Engine…”)

• Research suggests that the majority of Google users are of an upper-middle class income structure

• Users are generally of a higher education and technologically adept

Psychographic and Behavioral Dimensions

The following group names and definitions of groups were found in a research study done by Hit Wise in early 2008 that sought to determine what the lifestyle was of users of Google and users of Yahoo!

• “Small-town: Middle-aged, upper-middle-class families living in small towns and satellite cities with moderate educations employed in white-collar, blue-collar, and service professionals”

• “Varying Lifestyles: Residents who primarily live in group quarters including students, military personnel, and institution populations.”

• The research indicates that a typical Google user is an “on-the-go” person with a busy and active lifestyle.

• These people, who tend to be intelligent and educated, need information organization and easy access to information from any internet capable device at anytime, quickly.

• Research has suggested that Google users, as opposed to other search-engine users, are highly brand loyal.

• Given that the typical Google user is educated and of a higher income, it is easy to assume that they tend to want more worldly, innovative, and customizable internet experiences.

Target Market of Google Incorporation

Mostly bellow category people are the target market of google incorporation.

• People bellow aged 40 years.

• Educationally and technologically sound people.

• Comparatively economically solvent.

• Peoples in larger corporation and important position.

• People of information technology.

• People in specialized business which needed their services.

• Business organizations.

Specialty of Google Incorporation• Open source products and services.

• Quality and customer experience are the primary objects.

• Financial situation.

• Access to the largest group of internet users worldwide.

• Strong patents portfolio.

• Product integration.

• Culture of innovation.

• Market leader of many inventions.

• Largest community of users and huge brand reputation.