GoogleOverview of an Internet Giant

Mission"Google's mission is to organise the world's

information and make it universally accessible and useful"

HistoryIndustry Internet and Computer Software

Founded Menio Park, California (September 4, 1998)

Founders Sergey M. Brin & Lawrence E. Page

Website http://www.google.com/

Products & ServicesGmailBloggerPicasaYouTubeGoogle SearchGoogle SitesGoogle VideoGoogle BuzzGoogle Docs

Google ChatGoogle CalendarGoogle ReaderGoogle AppsGoogle GroupsGoogle MapsGoogle EarthGoogle WaveGoogle Chrome

TechnologyGoogle's search technology is reliant upon

computer algorithms to determine search positioning, let's look at the technology used at determining its page.PageRankHypertext-Matching Analysis

PageRankPageRank reflects the importance of web

pagesIt considers variables and termsA higher PageRank is to believed to be more

important

Hypertext-Matching Analysis• Google’s Search Engine analyses page content• The Google Search Algorithm factors in:• Page content• Fonts• Subdivisions• Location of words

• Google’s Search Engine also analyses neighboring web pages to ensure relevant search results to a user’s query

Business ModelGoogle generates revenue from its Search

EngineIt uses content advertising programs such as

AdSenseCustomers have needs, wants and nice-to-

haves and traditional business models fulfil theses for their customers.

Google offers its customers needs, wants, and nice-to-haves all free.

AdSenseGoogle AdSense combines Google Search

technologyGoogle believes relevant advertising can be

as useful as search resultsGoogle believes advertising can enhance the

experience for visitors while helping publishers recover some of their investment in creating content of value

Advertisers, publishers and information seekers all profit as a result

AdWordsIn combination with AdSense Google developed the

"AdWords [program] for advertisers who want to reach a qualified audience as efficiently as possible.”

The PageRank and Hypertext-Matching Analysis appears to function to produce the best possible matches for a users search query.

AdWords and AdSense delivers content appropriate advertising based on the publishers content.

This effectively appears to create a relationship between content publishers and advertising publishers creating a sense of network economy, value and effect.