Google 301: More Google a presentation by Patrick Douglas Crispen NetSquirrel.com.
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Transcript of Google 301: More Google a presentation by Patrick Douglas Crispen NetSquirrel.com.
![Page 1: Google 301: More Google a presentation by Patrick Douglas Crispen NetSquirrel.com.](https://reader036.fdocuments.us/reader036/viewer/2022062619/5515f52c550346cf6f8b55dd/html5/thumbnails/1.jpg)
Google 301: More Google
a presentation by Patrick Douglas Crispen
NetSquirrel.com
![Page 2: Google 301: More Google a presentation by Patrick Douglas Crispen NetSquirrel.com.](https://reader036.fdocuments.us/reader036/viewer/2022062619/5515f52c550346cf6f8b55dd/html5/thumbnails/2.jpg)
Reminder: Advanced Googolgy
• Google’s goal is to “organize the world’s information and make it universally accessible and useful.”
• Web searching [and advertising] comprises 70% of Google’s core business.
• Google 201 [available for download at netsquirrel.com] focuses on how to get the most out of that core 70%.– Search engine math– Advanced search operators
Source: Google Factory Tour
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Our Goals
• Answer the question “what else can I do with Google?”
• Discover the “core plus more.”– Talk about some overlooked core search tools
and services.– Look at some of Google’s newest inventions,
including a LOT of Google tools still in beta.
• Find out where to get more Google-related help and information.
• DO ALL OF THIS IN ENGLISH!
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How Google Spends Its Time and Resources
• 70% Core: Search and Ads– Examples: Crawling,
Ranking, AdWords, Toolbar, AdSense
• 20% Related: Extensions of Core Search– Examples: News,
Froogle, GSA, Desktop, Local, Gmail and other communication projects
• 10% Exploratory– Examples: Picasa,
Keyhole, Orkut
Source: Google Factory Tour
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Part 1: more about search
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“I’m feeling Lucky”
• The “I’m Feeling Lucky” button takes you directly to the first web page Google returns for your query.
• You won’t see any other search results.
Source: http://www.google.com/help/features.html#lucky
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Google bombing
• “Google bombing” is an attempt to influence a certain page’s Google ranking.
• If enough people create web pages that use the same anchor text to point to the same web page [for example, if several hundred web pages linked the phrase “cow poly” to www.auburn.edu], you can force that page to become Google’s first hit.
• And “I’m Feeling Lucky” automatically takes you to that first hit.
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Examples of Google bombs
• Three examples:– Failure– Great President– French Military Victories
• Is this Google’s fault? NO!– Google bombs AREN’T editorial
statements by Google.– People are just “gaming” PageRank.– “Fixing” this would be a slippery slope.
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Advanced Search options
To the right of the search box are three links practically no one has never noticed:– Advanced Search– Preferences– Language Tools
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Advanced Search: Find Results
• You [should] already know how do all of these on Google Homepage’s using search engine math [which is covered in Google 201.]
• The only new thing is the number of results pull-down list in the upper right corner.
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Advanced Search: Other Options
• You [should] already know how to do file format, occurrences, and domain searches from the Google homepage.
• Most of the rest are self-explanatory.
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Usage Rights – No Filter
• Aren’t filtered by license = “show me everything.”
• This is a default Google search.
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Usage Rights – Reuse Filter
• Allow some form of reuse = “show me stuff I can reuse with restrictions.”– You must attribute the
work.– You cannot use the work
for commercial purposes.
• See http://tinyurl.com/b245b for more information.
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Usage Rights – Freely Modify
• Can be freely modified, adapted, or built upon = “stuff I can reuse with attribution.”
• See http://tinyurl.com/dtuu3 for more information.
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Advanced Search v. Preferences
• Advanced Search = “search once using these settings.”
• Preferences =– “Change the way
Google works for me from here on out.”
– Changes every Google service you use, not just search.
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Google Preferences
• When you change your Google preferences, Google writes a cookie to your hard drive.
• Your Google preferences are “permanent” until you:– Change your preferences.– Toss your cookies.
• In Internet Explorer: Tools > Options > Delete Cookies• In Mozilla/Firefox: Tools > Options > Privacy > Clear
Cookies.
– Go to http://www.google.com.• The extra period at the end forces you to go to the
English language version of Google.
Source: Google Hacks 2nd Ed, p. 21
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Interface Language
• Interface Language lets you change the default language used to display the interface of every Google page you visit.
• Change the Interface Language to Chinese (Traditional), save your preferences, and watch what happens…
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Interface Language Limitations
• Notice the hits are still in English.– Google doesn’t translate the hits to your default
language. Yet.• The only thing that’s changed is the default
language of Google’s interface.
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Using Interface Language
• This is great for foreign language immersion.• This is also a WONDERFUL practical joke to
play on a friend or colleague.– “Hey, why is Google in LATIN!?”
• Remember, your Google preferences are “permanent” until you:– Change your preferences.– Toss your cookies. – Go to http://www.google.com.
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Preferences: Search Language
(Sharoff 2006) used Google API to collect 100M word corpora of English, Chinese, French, German, Italian, Japanese, Spanish, Polish and Russian, see http://corpus.leeds.ac.uk/internet.html
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Preferences: SafeSearch Filtering
• Google's SafeSearch Filtering screens for sites that contain explicit sexual content and deletes them from your search results.
• By default, it only filters explicit images.• To filter both images and text, choose “Use strict
filtering.”
Source: http://www.google.com/help/customize.html#safe
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More Preferences
• Number of Results and Results Window are self-explanatory.
• Remember, your Google preferences are “permanent” until you:– Change your preferences.– Toss your cookies.
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Wait. There’s More!
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Language Tools
• Like Advanced Search, Language Tools is a one-shot deal.
• Use Language Tools if – You don’t want to permanently change your Interface or
Search languages.– You want to translate text.
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Google Translate
• Using Language Tools, you can– Translate keyed in text from one language to another.– Translate a web page’s text from one language to another.
• Be looking for even more robust translation tools from Google in the not-too-distant future.
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Part One: In Summary
• The “I’m Feeling Lucky” button takes you directly to the first web page Google returns for your query.
• Advanced Search and Language Tools are one-shot deals.
• Preferences are permanent and global until you change them or delete your cookies.
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Part 2: other searches
• In Google 201 you learned that when Google’s spiders report back, they send Google a complete copy of everything they find – HTML, text, images, etc.
• Google’s web search gets all of the attention – it consumes 70% of Google’s time and energy.
• But why not make the other stuff the spiders find searchable as well?
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Google Image Search
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Behind the Scenes
• “Hey, let’s take all these cached images and make them searchable.”
• Search on the TEXT that comes with images (ALT tags, …) – NOT “image recognition”
• Two ways to get to Google Image Search– images.google.com– Go to Google [or Google Groups, Google News,
Froogle, or Google Local/Google Maps] and click on the “Images” link.
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Using Google Image Search
• Search engine math works here as well.• Search on nearby text – a “mini document”• Check out Advanced Image Search [to the
right of the search box] for special size, filetype, and coloration options.
• Beware of copyright!– Google cannot grant you any rights to use the
images you find for any purpose other than viewing them on the web.
– To reuse the images, contact the site owner and obtain the requisite permissions.
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Google News [Beta]
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Behind the Scenes
• “Hey, let’s take news articles from 4,500 online news sites and make them searchable.”
• Two ways to get to Google News– news.google.com– Go to Google [or Google Groups, Google
News, Froogle, or Google Local/Google Maps] and click on the “News” link.
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How Google News Works
• Every 15 minutes, Google gathers stories from more than 4,500 English-language news sites.
• A computer program automatically arranges the stories by relevance and popularity. – Sound familiar? [*cough* PageRank *cough*]– There are no editors or human intervention.– Google’s algorithms run everything.
• And if you don’t want to browse the news, you can also search the news by keyword[s.]
Source: http://news.google.com/intl/en_us/about_google_news.html
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Froogle [Beta]
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Behind the Scenes
• “Hey, let’s take all these cached web pages on which merchants are trying to sell stuff and make those pages searchable.”
• Three ways to get to Froogle– froogle.com
– http://www.google.com/products– Go to Google [or Google Groups, Google News,
Froogle, or Google Local/Google Maps] and click on the “Froogle” link.
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How Froogle Works
Adapted from: http://froogle.google.com/froogle/tour/index.html?promo=help
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googlesightseeing.com
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The Hidden 20% [and 10% More]
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