Good HousekeepinG

Media pack

Women turn to Good Housekeeping for expert advice and time-saving tips aroundRecipes | Home | parenting | Fashion | Beauty | Health | Family | Mental Wellbeing

GH talks to Millennial MoMs WHo are lookinG for fast, easy and

affordable solutions and inspiration for all areas of tHeir lives 76%

black, coloured& indian

24% white25-49

years

53%

36% single

59% Married

feMale64%

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r7 046Personal income

(average/month)

r13 681Household income

(average/month)

lsM 6-7 lsM 8-10 lsM 6-10

29% 42% 86%

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THe Millennial MoM & GH

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Brands need to be present where she is … and she is with GH!

key TRaiTs• Millennials are growing up and having families. Millennial moms are the core GH

audience across all channels. • She is a freight train of economic power and turns to Good Housekeeping for advice

on purchasing decisions.• She is choice-rich and time-poor – looking for short cuts. GH saves her time, money

and hassle, and helps her make life and purchasing decisions.• She is globally conscious, but proudly South African.

puRcHasinG poWeR• She is making the key purchasing decisions in her home across all sectors.• She feels misunderstood by marketers, and GH is the only media brand talking

specifically to her and her needs.• She shops with purpose. She knows exactly what she wants before she gets to the

shop. (She is not a browser.) She has done all of her research online beforehand through product reviews, reaching out to friends online as well as trusted sites like GH.

• She’s not particularly driven by price point. She wants to know about the ‘usefulness’ of a product and will pay a bit more if it makes her life easier.

• She cares about brand values.

GH saves Her tiMe, Money &

hassle

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MeeT THe ‘slasHeR’• It’s no longer an option not to work: households can’t survive on single incomes

any more.• She is the most educated generation of moms yet.• She has entered the workspace at the worst economic time, which means she

is a ‘slasher’. She supplements her income with a side hustle (eg: she is a blogger/accountant/birthday-cake baker over weekends).

sHe is HypeRconnecTed• She is a micro-influencer within her circle. They turn to one another for advice

when making decisions, and she considers GH a member of her influencer circle.• She is authentic about what she shares. She is not seeking perfection – she’s

looking for reality.• She uses social media to broadcast her thoughts and experiences.• Millennial Moms are the most inclusive of the generations yet. They are not

critical of one another; they love to collaborate and connect.

GH readerMedian aGe

32

GH delivers the content she wants, when she wants it, where she is looking for it

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Tried. Tested. Trusted

good housekeeping is…Useful

Positiveentertaining

Practicalinformative

Family-oriented

empoweringProblem-solvinginspirationaltime-savingreliablerespected

GH BRand idGH is an inspirational brand

that helps women with many interests and limited

time live a Good life

Reac

H a

nd

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4 836 638REACH

862 765REACH

9 325

300 000

984 323

SOCIAL-MEDIA FOLLOWERS

VIDEO VIEWS

soc

ial

Med

ia

total readersHiP193 000

eVentswebprint

745 000total audience

she engages with us eVery

day, throughout the day, through

our MultiMedia platforMs

160 725 4%FANS

FANS

ENGAGEMENT

ENGAGEMENT10%58 113

153 202FANS IMPRESSIONS

67 793

205 551

432 608PaGe vieWs

UniqUe Users(avg/month)

(avg/month)

+51ktOtAL

CIRCuLAtIOn

eVenTs5

Planned for 2019

(avg/month)

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Editorial Calendar

adopt don’t shopCollaboration with sPCa

shooting our fashion on site with two key influencers and

the resident animals

plus 11-page pet special#adoptdontshop social media

campaign and competition calling on audience to share

images with their rescue animal

skin solutionsWe try and test the top

foundations and concealers

best-eVer burger recipestriple-tested burgers for

everyone: chicken, pork, bean, vegetarian and vegan

body positiVity8 body-positive influencers

celebrate their unique shape in this season’s most flattering jeans for all body

shapes#ThisBodyCan campaign

highlighting that bodies aren’t for looking at, they’re

for doing

hoMe MakeoVersQuick, easy – and

affordable! – do-overs for every room in your home

easter inspirationRecipes, crafts and decorating projects

cash-saVVy secretsClever money-making ideas and budget-stretching tips.DIY home-spa treatments.

kitchen hacks

easiest-eVer supper plan13 ingredients = 20 suppers

MoMtrepreneursKey fashion buys for

your on- and off-duty wardrobe. Featuring three

momtrepreneurs

organise eVerything!Sort your space and top tips

for cleaning

winter fashion trendsFashion stylists share their

secrets. Featuring key fashion influencers

hair MakeoVersthe most flattering new

styles according to SA’s top hairdressers

eVent DIY in a Day

eVent Create your Side Hustle

eVent Mother’s Day High Tea

eVent Winter Ball

surVey:gh

Motherhood survey

March 2019 april/May 2019 May/June 2019 July/august 2019

2019/2020

ca

len

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celebrate suMMer!Best recipes for outdoor

entertainingMake your outdoor space

beautiful

faMily suMMer fashion trends

Best fashion buys for the whole family. Featuring an

influential SA family

anti-ageingthe science behind ageing in

your 30s, 40s, 50s & 60s

eVerything festiVe!Food, decorating, wrapping

inspiration

gift guide + toy awardsBest gifts for everyone on

your gift list

up the glaMourBest fashion & beauty

party trends, featuring key influencers

eVents spring Brunch

Fierce Money Management

eVent Very Merry Christmas

luncheon

eVent Fit Family Fun Walk

septeMber/october 2019 noVeMber/deceMber 2019 January/february 2020

Very best youexpert advice to

reach your optimum health

back to schoollunchbox recipes

and ideas

october 2019christMas special

recipe editionCollection of the best Christmas

recipes to make your celebration especially

memorable

March 2020cakes & bakes special recipe

editionthe tastiest sweet and savoury treats

to spoil the favourite people in your life

special editions

RaTe

s

pRinT RaTesConnect with Millennial Moms today!

loose inserts(only applicable for full print runs)*1 leaf (2 pages) R5462 to 6 leaves (4 to 12 pages) R7458 to 12 leaves (16 to 24 pages) r893 bound inserts*1 leaf (2 pages) R6512 to 6 leaves (4 to 12 pages) r8828 to 12 leaves (16 to 24 pages) R945

special rates on reQuestThis includes dust jackets, gatefolds, perforation, glueing, bagging, run-ons, bookmarks and stickers. Creative aspects of these elements are subject to editor’s approval. deliVery address for inserts Paarl Media Cape, 10 Freedom Way, Montague Gardens, Milnerton, Cape Town, 7441 Call Juanita Crafford on 021 550 2413.

adVertorial* DPS R86 000 Full page R43 000 ½ page R32 000 ⅓ page R29 000please note advertorials include standard production and photographic costs. No advertorials smaller than ⅓ page will be accepted.

tailored adVertorial * Written by the Good Housekeeping team,

a bespoke-content feature tailored to your campaign* Competition or offer – single page

Main book* Inside front cover (DPS) R81 000 Inside back cover R37 000 Outside back cover R41 000 DPS R68 000 Full page R34 000 ½ page R25 000 ⅓ page R24 000

please note: Deliveries accepted no later than 3pm from Monday to Thursday, and no later than noon on Fridays.Inserts must be delivered in boxes on pallets, securely packaged and clearly marked with the name of the insert, number of inserts per box, weight per box, number of boxes, and the name and issue date of the publication.

RaTe

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diGiTal RaTesCurated Content

PaCkageslet our expert editorial team

create curated content packages for your brand,

including:• Video series

• Recipes & GIFs• Content-marketing pieces

• Dedicated newsletters• Instagram swipe-up stories

• Facebook & Instagram carousels

Articles require a blurb (max 20 words), body copy (this must be on brand with section page, max 500 words) and two to three pictures (one will be chosen by the editorial team). Clients will receive an author credit and click-through article linking back to their website. Only two changes are allowed and then R250 per change thereafter.

Webvertorial r10 000Content marketing r15 000

newsletter: please request a quote (20kB) Sponsorship of monthly newsletter, which includes a leaderboard (728 x 90) (20K max)

newsletter banner: please request a quote (20kB)

editorial rate/MontH

newsletter

creatiVe sizes size (pixels) size cpM rate

leaderBoard 728 x 90 40K r350

Content Box 300 x 250 40K r350

MoBile Banner 320 x 50 40K R260

WallPaPer sPeC on reqUest 40K r520

roadBloCkLeADeRBOARD,

Content Box and Half-PaGe Unit

Please reqUest a qUote

seCtion sPonsorsHiP

dePendent on seCtion traffiC; Please

reqUest a qUote

rich Media Videos, expanding ads, aniMations, etc. an additional CPM rate of r120 must be added to the requested ad unit’s CPM rate.coMpetition tradexr8 000 rate/month

This includes section sponsorships, wallpaper banners and creative advertising that requires extra development. Aspects

of these elements are subject to editor’s approval.

MaTeRial

AD TYPE TYPE (mm) TRIm (mm) BLEED (mm)

Full page 275 x 210 258 x 190 285 x 220

DpS 275 x 420 258 x 380 285 x 430

1/2 page vertical 275 x 105 258 x 92 285 x 115

1/2 page horizontal 136 x 210 127 x 190 146 x 220

1/3 page vertical 275 x 70 258 x 59 285 x 80

1/3 page horizontal 94 x 210 86 x 190 104 x 220

speciFicaTions

spec

iFic

aTio

n

please note deliveries accepted no

later than 3pm from Monday to Thursday,

and no later than noon on Fridays.

Inserts must be delivered in boxes on pallets, securely

packaged and clearly marked with the name of the insert, number of inserts per box, weight per box, number of boxes, and the name and

issue date of the publication.

technical specs * PDF postscript files, high-resolution scans, CMYK at 300dpi* Material is stored for a maximum of three months * When sending ads with white overprint/knockout, the overprint should be off* fonts and high-resolution images must be embedded * Type smaller than 12pt should not be reversed out on a four-colour background* Sans serif type 7pt or smaller and serif type 12pt or smaller must be reproduced

in single colour

Material reQuireMents digital material can be supplied via one of the following: * quickcut: adstream call 011 799 7846 * Websend: adsend call 076 423 2187 or 011 712 5700 * Written to disc and delivered to 80 Strand Street, Cape Town, 8001

Call Marwiya James (ad controller) on 021 464 6200 or e-mail marwiya@assocmedia.co.za.

Should any type run across a DPS, a 10mm gap on either side of the gutter must be allowed.

deadlinesand on-sale daTes

daTe

s

april/May

May/June

July/aug

sept/oct

xMas special

noV/dec

Jan/feb

cakes & bakes special

18 Mar 2019

20 May 2019

15 Jul 2019

16 Sept 2019

14 Oct 2019

18 nov 2019

13 Jan 2020

17 Feb 2020

15 Feb 2019

22 Mar 2019

17 May 2019

19 Jul 2019

30 Aug 2019

20 Sept 2019

15 nov 2019

17 Jan 2020

18 Feb 2019

05 Apr 2019

31 May 2019

02 Aug 2019

23 Aug 2019

04 Oct 2019

27 nov 2019

20 Jan 2019

22 Feb 2019

12 Apr 2019

07 Jun 2019

12 Aug 2019

30 Aug 2019

14 Oct 2019

29 nov 2019

24 Jan 2020

20 Feb 2019

17 Apr 2019

12 Jun 2019

14 Aug 2019

18 Sept 2019

16 Oct 2019

04 Dec 2019

22 Jan 2019

21 Jan 2019

11 Mar 2019

06 May 2019

08 Jul 2019

19 Aug 2019

09 Sept 2019

04 nov 2019

11 Dec 2019

issue on sale ad booking

coVer-ad-Material deadline

ad-Materialdeadline – coVer

Material reQuired friday

inserts-to- factory deadline

adVertorial & Marketplace

booking & Material deadline

Johannesburg officeTHe BuSINeSS exCHANGe,

2ND FLOOR, 195 JAN SMuTS AVe, ROSeBANK,

JOHANNeSBuRG, 2196tel: 010 035 2500

cape town head office8TH FLOOR,

80 STRAND STReeT,CAPe TOWN, 8001 TeL: 021 464 6200

conTacTdeTails

carMen clegg Group account director

(Coastal)071 499 8338

carmen@assocmedia.co.za

Julia pretoriusGroup Commercial

Project director083 713 4282

juliap@assocmedia.co.za

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