Good, Better, Best. Raising the bar on higher ed web design.

140
GOOD BETTER BEST Raising the bar on higher ed web design.

description

How we can transition from good user experience design to good student experience design. Presented at PSEWEB 2013 in Vancouver BC.

Transcript of Good, Better, Best. Raising the bar on higher ed web design.

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GOOD BETTER BESTRaising the bar on higher ed web design.

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#CalgaryStrong

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YOU CAN

CREATEINCREDIBLE

STUDENT EXPERIENCES

ONLINE

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STEWART FOSS

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STEWART FOSS

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STEWART FOSS

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• 1978 - Born

• 1980 - Potty trained

• 1984 - Totally into dinosaurs

• 1992 - Watched a lot of Street Cents

• 1996 - First garage band

• 2001 - Married

• 2003 - Athabasca University

• 2006 - Grant MacEwan

• 2007 - eduStyle founded

• 2008 - eduStyle Awards

• 2013 - Canadian eduStyle Awards

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+

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August

?

December

edustyle.net/awards/canada/2013

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*requires superpowersyou*

organizational pressures(committees, budget, boss, committees, politics,

committees and committees)

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woot!

huzzah!

goteam!

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Current Students Faculty & Staff Campuses Directory Campus Maps MyDal Dal Online OWL

Search Dal.ca

OceanSciencesBuildingDalhousiecelebrates theopening of thenew Ocean

CommunityOpen HouseOn July 25, visitour AgriculturalCampus andtake part in thefun. We have

School ofPerformingArtsElizabeth andFred Fountainhave donated$10 million to

$280 millionraised!See how ourBold Ambitionshave broughtaboutextraordinary

Explore Programs Apply Now

Request Information Contact an Advisor

Get your nose into a good Verso: astudent-published academic journal.

News and Events

A look back at Tom Traves's presidencyCanada's first undergrad in Ocean SciencesEvents Calendar

Programs

Funding Your Education

Life in Halifax

Important DatesTour our campusesExplore our programs

About Admissions Academics Campus Life Libraries Research Alumni News & Events Give Now

Information For: Current Students

Online? In person?

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USEREXPERIENCE

DESIGN

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CUSTOMEREXPERIENCE

DESIGN

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STUDENTEXPERIENCE

DESIGN

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•friends

•a new home

•the next 4 years

•and their future

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Why they choose you

1. Program

2. Location

3. Family

4. Friends

5. Cost

...

99. Snazzy Website

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The best designs ... help users achieve their goals and otherwise stay out of the way.

Sir Jony IveSenior Vice President of Design,

Apple

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Current Students

Alumni

Media

Parents

Prospective Students

Donors

Government

Beliebers

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Your website

Students trying to have great student experiences

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Your website

You*

*This is going to hurt

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Design Maturity Continuum

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Design Maturity Continuum

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Design Maturity Continuum

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Design Maturity Continuum

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Design Maturity Continuum

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STYLE

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Design Maturity Continuum

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STYLE

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Design Maturity Continuum

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STYLE

FUNCTION & FORM

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Design Maturity Continuum

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STYLE

FUNCTION & FORM

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Design Maturity Continuum

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STYLE

FUNCTION & FORM

PROBLEM SOLVING

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Design Maturity Continuum

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FUNCTION & FORM

PROBLEM SOLVING

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Design Maturity Continuum

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STYLE

FUNCTION & FORM

PROBLEM SOLVING

FRAMING

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FUNCTION & FORM

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Design Maturity Continuum

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BAD GOOD BETTER BEST

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Design Maturity Continuum

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About Temperature

This document was prepared for the middle school math teachers who are taking part in Project Skymath. It is also hoped that the general public will find it interesting.

Disponible en espanol, toque aqui.

Contents (click on star)

What is TemperatureThe Development of Thermometers and Temperature ScalesHeat and ThermodynamicsThe Kinetic TheoryThermal Radiation3 K - The Temperature of the Universe SummaryAcknowledgmentsReferences

What is Temperature?In a qualitative manner, we can describe the temperature of an object as that which determines the sensation of warmth or coldness felt from contact with it.

It is easy to demonstrate that when two objectsof the same material are placed together (physicists say when they are put in thermal contact), the object with the higher temperature cools while thecooler object becomes warmer until a point is reached after which no more change occurs, and to our senses, they feel the same. When the thermal changes have stopped, we say that the two objects(physicists define them more rigorously as systems) are in thermal equilibrium . We can then define the temperature of the system by saying that the temperature is that quantity which is the samefor both systems when they are in thermal equilibrium.

If we experiment further with more than two systems, we find that many systems can be brought into thermal equilibrium with each other; thermal equilibrium does not depend on the kind of objectused. Put more precisely,

if two systems are separately in thermal equilibrium with a third, then they must also be in thermal equilibrium with each other,

and they all have the same temperature regardless of the kind of systems they are.

The statement in italics, called the zeroth law of thermodynamics may be restated as follows:

If three or more systems are in thermal contact with each other and all in equilibrium together, then any two taken separately are in equilibrium with one another. (quote from T. J.Quinn's monograph Temperature)

Now one of the three systems could be an instrument calibrated to measure the temperature - i.e. a thermometer. When a calibrated thermometer is put in thermal contact with a system and reachesthermal equilibrium, we then have a quantitative measure of the temperature of the system. For example, a mercury-in-glass clinical thermometer is put under the tongue of a patient and allowed toreach thermal equilibrium in the patient's mouth - we then see by how much the silvery mercury has expanded in the stem and read the scale of the thermometer to find the patient's temperature.

What is a Thermometer?A thermometer is an instrument that measures the temperature of a system in a quantitative way. The easiest way to do this is to find a substance having a property that changes in a regular waywith its temperature. The most direct 'regular' way is a linear one:

t(x) = ax + b,

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Design Maturity Continuum

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STYLE

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Design Maturity Continuum

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FUNCTION & FORM

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Design Maturity Continuum

4

PROBLEM SOLVING

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Design Maturity Continuum

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FRAMING

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What are the problems that you are

trying to solve?

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The ones that create bad student experiences

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Why is it so hard?

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1We are too risk averse

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Those who say failure is not an option have eliminated success as an option.

Ben ChestnutCEO of MailCHIMP

www.flickr.com/photos/mikeschinkel/2679510834/

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When was the last time you asked

yourself, what of this fails?

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New culture:

We take risks

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2Things move too

slowly

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Idea

Take it to the boss

Boss likes, adds it to Web Steering Agenda

Web Steering discusses it in the next monthly meeting

They have questions, and push it back

You do a presentation at next monthly meeting

They request a business case

You prepare a business case and bring it to next monthly meeting

They strike a sub-committee to plan for implementation

Sub-committee schedules first meeting

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10 years later ...you now have approval to set a myspace page. Woot!

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AU Student ID/User ID:

Password:

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Change your staff password

Help for students

Help for staff

Contact us

You are logging into: https://my.athabascau.ca/Login

SECURITY NOTICE: It is very important to log out of your AU accountAND shutdown your browser after using AU web services, otherwiseanyone with access to the browser could use your account.

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New culture:

If it is good for student, we just do it.

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3We don’t get the respect we need

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Move this over there

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New Culture:

We value the role of web experts

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How to become and expert

•Destroy myths

•Cite experts

•Explain reason

•Participate in industry

•Be clear and concise but not confrontational

•Communicate

•Use data

•Do user testing

•Understand analytics

•Offer training

•External validation

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New Culture:

We know why we are doing things, and we

share it.

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4We often let the wrong

people decide

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Token Chart

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0

25

50

75

100

President Vice Anything Executive/Dean Director Manager

Level of Understanding of the Web*

Anyone with Web in their Title*totally made up data

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Identify Problems

Clients

ProposeSolutions

Designers

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5The structure is often

wrong

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Marketing

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Marketing IT

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Marketing IT

Web

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Subscriptions The Printer

Editorial Staff

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New Culture:

We collaborate for the good of students.

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Think outside the silo*shudders* might involve a committee

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6The redesign cycle

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We’re working on a redesign.

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We’re getting ready to launch our new redesign.

We’re working on a redesign.

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We’re getting ready to launch our new redesign.

We just launched our new redesign!!!

We’re working on a redesign.

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We’re getting ready to launch our new redesign.

We just launched our new redesign!!!

We’re working on a redesign.

We wish we could do a redesign

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We’re getting ready to launch our new redesign.

We just launched our new redesign!!!

We’re working on a redesign.

We wish we could do a redesign

We’re trapped in committee hell

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We’re getting ready to launch our new redesign.

We just launched our new redesign!!!

We’re working on a redesign.

We wish we could do a redesign

We’re overtime and budget on a redesign

We’re trapped in committee hell

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We’re getting ready to launch our new redesign.

We just launched our new redesign!!!

We’re working on a redesign.

We wish we could do a redesign

We’re overtime and budget on a redesign

We’re trapped in committee hell

We just launched a redesign, I wish we could go back

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New Culture:

We make time to improve the website.

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I will also accept Monday, Tuesday,

Wednesday and/or Thursday

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7We don’t understand what

went right or wrong

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New Culture: We try to understand

our mistakes

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8We get sucked into

internal focus

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Students

Stakeholders

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Students

Stakeholders

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New Culture: Student experience is

our first concern

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STAKEHOLDEREXPERIENCE

DESIGN

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STUDENTEXPERIENCE

DESIGN

Yes, I did just use a phrase I created to establish a point

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New culture:

We take risks

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New culture:

If it is good for student, we just do it.

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New Culture:

We know why we are doing things, and we

share it.

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New Culture:

We value our web professionals

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New Culture:

We collaborate for the good of students.

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New Culture:

We make time to improve the website.

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New Culture: We try to understand

our mistakes.

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New Culture: Student experience is

our first concern

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Not New Culture: Be Awesome

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YOU CAN

CREATEINCREDIBLE

STUDENT EXPERIENCES

ONLINE

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YOU CAN

CREATEINCREDIBLE

STUDENT EXPERIENCES

ONLINE

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