GolfVIBE Concept

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Perfecting Your Game

My Golf VIBE™ The My Golf VIBE™ System empowers golfers to diagnose game weaknesses, and select game-improvement products and training curriculum.

The Golf VIBE Game (kiosk, on-line, PDA/cell or manual versions) generates a Personal Golf VIBE Profile

System Benefits The Standard in Customer Aspiration Tracking

1. A Personal Golf Training System

The VIBE™ System features game and play

assessment & posting processes to empower

golfers to define their game-improvement goals

and track playing trends. Such system can also

be used as a golf instruction system by golf

academies.

2. A Promotion & Merchandising System

Like an on-line dating website, The VIBE™

System can mathematically define matching

profiles – in the case of VIBE, products-to-

people rather than people-to-people. Optimal

VIBE-matching products include self-

improvement and image-enhancement offerings.

3. A Market Data-Collection System

The VIBE™ System tracks customer click-

through interest of products. Alternative test

pools can be defined by changing demographic

variables to drive the computation of Average

Customer Profiles. An administrative area aids

inputting of product profiles and data mining.

V

I

BExcellence

Perfect your Visioning,

Inventing & Building skills

to achieve

Excellence

G f k

Personal Goals & Performance Reports

V20%OFF

Product-to-people profile matching

Average Customer Profile Data



How It Works The VIBE Theory My Golf VIBE™ correlates traditional game

assessment measurements with personality theory to create a unique goal-setting and game-improvement system. Why

personality theory for golf? Because one’s golf game is a derivative of one’s underlying character. Thus, VIBE measures key

creative thought energies to unravel the secrets to improving your game.

Realizing Excellence In The Golf VIBE™ System, golfers seek to create a well-rounded game by perfecting creative skills in three primary categories: Visioning (course

management), Inventing (getting up and down) and Building (swing fundamentals). Success in attaining deep skills these areas defines the well-rounded game of the expert golfer. Along the way toward that goal, tracking V,

I, and B skill trends is a highly efficient way to diagnose game weaknesses, optimize learning and measure progress. The following diagram illustrates the relationships of VIBE golf skills:

Visioning + Inventing + Building = Excellence

Builder Skills Swing Fundamentals

Excellence V

I

B

Inventor Skills Getting Up & Down

Visionary Skills Course Management

V

I

BExcellence



to achieve

Excellence

The VIBE Creative Cycle Theory



My Golf VIBE™

ASSESSMENT METRICS & TEACHING CURRICULUM The VIBE™ System tracks key creative skills and playing metrics to recommend game-improvement products and training curriculum.

My Golf VIBE™

V Visionary Skills

I Inventor Skills

B Builder Skills

The 12 Golf VIBE Skills 1. Confidence

2. Game Management

3. Reading Conditions

4. Mental Focus

5. Imagination

6. Adaptation

7. Touch

8. Setup

9. Swing Mechanics

10. Control

11. Distance

12. Learning

Play Assessment Metrics Course Management

(general)

Getting Up & Down

(general)

# Putts

Swing Fundamentals

(general)

Driving Distance

# Fairways Hit

# Greens Hit

Academy Teaching Curriculum Play Strategy

Reading Conditions

Club Selection

Mental Focus

Putting Class

Chipping & Pitching

Sand Shots

Trick Shots

Basic Swing Mechanics

Woods Class

Irons Class

Moving the Ball

Strength Training

Flexibility Training

V

I

BExcellence



to achieve

Excellence



My Golf VIBE™

PERSONAL TRAINING SYSTEM Playing Scorecard The VIBE™ System features a special VIBE scorecard

that collects key performance measurements.

Posting System Playing results are posted into a free computerized database at MyGolfVIBE.com

to create trend analysis reports.

Performance Reports MyGolfVIBE.com features free Personal Game Goals, V,I,B Skill Trend and Performance Reports.

V

I

BExcellence



to achieve

Excellence

VIBE Playing Scorecard

Posting System

Personal Goals Report Personal Game Goals Report

V, I, B Skills & Performance Reports



My Golf VIBE™

MERCHANDISING & DATA TRACKING PROGRAMS In-Store & On-Line Product-Matching With the VIBE™ System, game-improvement product profiles can be matched

to specific customer profiles. Customers can then “treasure hunt” in-store VIBE hang-tag discounts or redeem personalized VIBE coupons.

Data Tracking System MyGolfVIBE.com is the standard in measuring customer aspiration tracking. The standard VIBE System features a marketing data analysis system in which

retailers can select test group search variables to create customer aspiration and click-through interest reports. Custom reporting systems are also available.

V

I

BExcellence



to achieve

Excellence

V20%OFF

In-store hang-tag programs V I B EVIBE fashion shows

On-line product matching

Customer aspiration and interest reports

Retailers can profile products

GolfVIBE Concept

Business

Transcript of GolfVIBE Concept