Goldy Kamali, Fedscoop

9
Strategic Government Marketing Goldy Kamali Founder & CEO Fedscoop Ac! 14

description

Strategic Government Marketing, Targeting Decision Makers: Best practices from the Government IT Community.

Transcript of Goldy Kamali, Fedscoop

Page 1: Goldy Kamali, Fedscoop

Strategic Government Marketing

Goldy KamaliFounder & CEO

Fedscoop

Ac! 14

Page 2: Goldy Kamali, Fedscoop

!"#$"%&'()*+,%#-.%-")/$#0%1-&!

"#$%&!'()($*!+,-!

Page 3: Goldy Kamali, Fedscoop

•  .(/012#34%!

•  56(267%!87%5/##9!*4!:;;<!

•  83$$!=72>*/7!1#>724)746!?@!)7%*(!/#)9(4&!– A7B=!=*67!/3=6#)!(4%!(11271(67%!/#46746!– 562(671*/!C?D!,>746=!– E(4(17!F3$$&!*46712(67%!(%>72G=*41!/()9(*14=!F#2!F#26347!H;;!67/I!/#)9(4*7=!

Page 4: Goldy Kamali, Fedscoop
Page 5: Goldy Kamali, Fedscoop

2-34'#'-&)/$#0%1-&)/'-56)7$-")"+)8-+9:)

•  JI(6K=!A7L6M!

•  JI#K=!6I7!@(2176!N3%*74/7M!

•  O#B!6#!27(/I!&#32!@(2176!N3%*74/7M!

Page 6: Goldy Kamali, Fedscoop

7;$"<6)=%>"?)

•  *+,%#-.%-")@&%-('%6)– +*GP74!,41(17)746!

•  "5NK=!+I($$7417Q"#>!

•  2A)B+..4-'"C)– @7/I4#$#1*7=!(4%!+(3=7=!

•  +$#3%!+#)93G41!R!+&S72=7/32*6&R!O7($6I!?@R!"2774!?@R!!@7$7B#20!

– "#>724)746!?@!6274%!=I7$F!$*F7!

Page 7: Goldy Kamali, Fedscoop

7;+<6)+4#)"$#&%")$45'%-(%?)

•  ?@!%7/*=*#4!)(072=!•  !?4T374/72=!

)))))D-'34%)-4$-(%6)"+).$0%)-+"%)+E))

•  @23=6!U7L()9$7!6B*V72W!•  X#&($6&!•  @2(%*G#4!

Page 8: Goldy Kamali, Fedscoop

*+,).$#0%1-&)6"#$"%&'%6)@#%(&Y!– E7%*(!S3&=!• @2(%*G#4($!• 5#/*($!

– ,>746=!JI(6K=!A7L6Y!!

– E#S*$7!E(207G41!– 5#/*($!E7%*(!B*$$!S7/#)7!)#27!B*%7=927(%!

Page 9: Goldy Kamali, Fedscoop

B+-"$(")

! ! ! !"#$%&!'()($*!

! ! ! !!!!!!!!+,-!

! ! ! !!!!87%5/##9!! ! !!!!!!!!!!:;:Z[\\Z]H<;!

! !!!!!1#$%&Q0()($*^F7%=/##9Q/#)!! !!!!!!!!!!!!!!!!@B*V72!^F7%=/##9!